VIA optronics AG Signs Design and Development Contract with Immervision Inc. for VIA´s Next Generation Automotive Camera
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Insights
The partnership between VIA optronics AG and Immervision Inc. represents a strategic move to enhance VIA's product offerings in the automotive camera segment. The collaboration aims to develop a new lens technology that could potentially lower production costs and accelerate time-to-market for exterior automotive cameras. These cameras are particularly relevant for e-mirror and surround view applications, which are gaining traction as safety and driver assistance features become standard in new vehicle models.
The automotive industry is in the midst of a significant transformation, with advanced driver-assistance systems (ADAS) and autonomous driving technologies playing a pivotal role. The demand for high-quality automotive cameras is expected to grow as they are critical components for these systems. The ability to provide a variety of field of views (FOVs) is crucial for enhancing the functionality and safety of ADAS features. By offering a diversified camera portfolio, VIA could capture a larger market share in this expanding segment.
The partnership's focus on reducing non-recurring engineering costs is an important factor for VIA's profitability. Lower engineering costs could translate into competitive pricing for VIA's products, potentially increasing their adoption among automotive manufacturers. The stock market typically responds positively to such strategic partnerships that promise innovation, cost reductions and market expansion possibilities.
Investors will likely monitor the financial implications of VIA optronics AG's contract with Immervision Inc. closely. The collaboration's success hinges on its ability to produce cost-effective camera systems without sacrificing quality. Efficient cost management is a key driver for profit margins in the technology manufacturing sector. If VIA can deliver on its promise to reduce non-recurring engineering costs, it could see an improvement in gross margins over time.
Another aspect to consider is the impact on VIA's revenue streams. The introduction of next-generation cameras could lead to new contracts with automotive manufacturers, thereby boosting revenues. However, investors should also be aware of the risks associated with product development, such as potential delays or technical challenges that could affect the project's timeline and financial outcomes.
Long-term, the partnership could position VIA as a more prominent player in the automotive technology space, possibly affecting the company's stock valuation. The market often values innovation and growth potential, so successful development and integration of the new camera technology could lead to a re-rating of VIA's stock. Nonetheless, it is essential for investors to consider the execution risks and monitor the company's progress in achieving its development milestones.
The collaboration between VIA optronics AG and Immervision Inc. is indicative of the automotive industry's ongoing evolution towards integrating more sophisticated technology into vehicles. Exterior automotive cameras are a critical component for both safety and the advancement of autonomous driving capabilities. The e-mirror and surround view applications mentioned are part of a suite of ADAS features that are becoming increasingly common in modern vehicles.
The ability to customize lens technology for different field of views is a technical advantage. It allows for a range of applications from basic safety features to more advanced functions like autonomous parking. This flexibility could make VIA's camera systems more attractive to automotive manufacturers looking to differentiate their vehicles with unique ADAS capabilities.
From an industry perspective, partnerships like this one are essential for fostering innovation and keeping pace with consumer and regulatory demands for safer, more advanced vehicles. VIA's focus on rapid market delivery and cost reduction aligns with industry trends of shorter product development cycles and cost-efficiency pressures. The results of this collaboration could influence industry standards and practices, particularly if the new camera technology sets a new benchmark for performance and cost.
Exterior automotive cameras for E-Mirror or surround view applications
NUREMBERG,
VIA will work with Immervision to develop a specialized lens technology to customize and produce exterior automotive cameras which can be brought to market quickly while reducing non-recurring engineering costs. The new technology for the next generation cameras will enhance VIA´s camera portfolio and meet growing customer demand for a variety of field of views (FOVs). The Company expects these next generation cameras to be used most frequently with e-mirror and surround view applications.
Roland Chochoiek, CEO of VIA, commented, “We are happy to win Immervision as partner for this project and look forward to working together. Our camera design and development team will leverage Immervision’s expertise to accelerate innovation of our products and broaden product offerings to our customers. This development is an important step towards expanding our presence in the automotive camera market.”
Michel van Maercke, CEO of Immervision remarked, “The Immervision team is excited to work with VIA and assist in the development of its next generation of cameras. We view our immense expertise across wide-angle and other optical engineering fields to be immediately applicable to VIA’s products."
About VIA:
VIA is a leading provider of interactive display solutions for multiple end markets in which superior functionality or durability is a critical differentiating factor. Its customizable technology is well-suited for high-end markets with unique specifications and demanding environments that pose technical and optical challenges for displays, such as bright ambient light, vibration and shock, extreme temperatures, and condensation. VIA’s interactive display systems combine system design, interactive displays, software functionality, cameras, and other hardware components. VIA’s intellectual property portfolio, process know-how, optical bonding, metal mesh touch sensor and camera module technologies provide enhanced display solutions built to meet the specific needs of its customers.
About Immervision:
With over 20 years of innovation, Immervision creates solutions that see beyond human vision. Its Deep Seeing technology and renowned experts in wide-angle vision systems, optical design and image processing enable smart devices with superhuman eyes to capture high quality visual and contextual data. The company invents, customizes, and licenses wide-angle camera solutions and imaging software technology for AI, machine vision and user applications, from capture to display, in the mobile, automotive, robotics, security, and other industrial and consumer product industries. For more information: www.immervision.com.
Forward-Looking Statements
Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute “forward-looking statements.” These statements include, but are not limited to statements relating to: future events; the estimated or anticipated future results and revenues of the Company, including any guidance provided by the Company related thereto; future opportunities for the Company; future planned products and services; business strategy, plans and the implementation of operational initiatives; objectives of management for future operations of the Company; expectations regarding strategic cooperation and other collaborations; market size and growth opportunities; expectations regarding customer relationships and retention; the future availability or cost of purchased components, compounds, raw materials and energy due to shortages, increased demand and wages, supply chain interruptions, or natural or other disasters; supply chains, distribution and logistics; competitive position, technological and market trends; and other statements that are not historical facts. The words, without limitation, “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” “would” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these or similar identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statement, including, without limitation, the risks described under Item 3. “Key Information—D. Risk Factors,” in our Annual Report on Form 20-F as filed with the US Securities and Exchange Commission. Moreover, new risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We caution you therefore against relying on these forward-looking statements, and we qualify all of our forward-looking statements by these cautionary statements. Any forward-looking statements contained in this press release are based on the current expectations of VIA’s management team and speak only as of the date hereof, and VIA specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Due to rounding, it is possible that individual figures in this and other documents do not add up precisely to the totals shown and that percentages presented do not accurately reflect the absolute values to which they relate.
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Investor Relations
Sam Gibbons or Griffin Morris
Alpha IR Group
Phone: +1 312-445-2870
VIAO@alpha-ir.com
Media
Alexandra Müller-Plötz
Phone: +49 911 597 575-302
Amueller-ploetz@via-optronics.com
Source: VIA optronics AG
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