ViacomCBS Announces New Global Deal with Twitter
ViacomCBS (NASDAQ: VIAC, VIACA) and Twitter have announced a multi-year global agreement to provide premium digital content around major live events, shows, and franchises. The partnership will feature Paramount+ hosting Twitter Watch Parties, enhancing fan engagement. The deal is designed to leverage Twitter's reach for promoting ViacomCBS content, including highlights and sponsorship opportunities. However, financial terms were not disclosed, leaving investors without insight into the deal's potential impact on revenues.
- New multi-year global agreement with Twitter to enhance digital content delivery.
- Paramount+ will host Twitter Watch Parties to engage fans around original series.
- Twitter's Amplify program will provide marketing support and sponsorship opportunities.
- Financial terms of the agreement were not disclosed, providing no insight into potential revenue impact.
NEW YORK, Nov. 10, 2021 /PRNewswire/ -- ViacomCBS Inc. (NASDAQ: VIACA, VIAC) and Twitter today announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's leading portfolio of entertainment, news and sports brands, including BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and Telefe.
Paramount+ will also host three Twitter Watch Parties, in partnership with Twitter, to bring fans together, fuel conversation and build community around select highly anticipated original series.
"We're thrilled to extend our long-standing relationship with Twitter in this expansive global deal that brings together the full ViacomCBS portfolio and magnifies the scale and scope of our valued partnership," said Andrea Wolinetz, SVP, Distribution & Business Development-Streaming at ViacomCBS. "Twitter is the digital water cooler for trending topics and fandom worldwide, and we're excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere."
"We're excited to take our strong partnership to a new level, offering premium content across entertainment, news and sports and giving brands the opportunity to align with ViacomCBS' entire portfolio on a global scale," said Jennifer Prince, Head of Global Content Partnerships, Twitter. "Through highlights, Twitter Moments, innovative formats and Paramount+ watch parties, Twitter will put users at the center of the biggest moments happening around the world."
Each of the tentpole programs will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitter's Amplify program, which marries ViacomCBS' premium video with Twitter's paid reach and targeting. ViacomCBS will also tap into a broad range of Twitter marketing features from live video and real-time highlights to Twitter Moments.
Most recently, Twitter and ViacomCBS partnered on the 2021 MTV Video Music Awards and "BET Awards," bringing content from the biggest nights in music to Twitter. The 2021 "BET Awards" red carpet was live streamed on Twitter, hosted by DJ Envy. For the 2021 VMAs, the live pre-show was hosted on Twitter, and the #VMAStanCam was back for the second time, putting fans in the driver's seat and giving them the power to choose the behind-the-scenes and close-up moments they wanted to see. MTV and Twitter also teamed up on the launch of #VMAStanMail, a first-of-its-kind on-site activation, designed for global inclusivity, that enabled artists to experience stan Tweets in any language.
The partnership covers all global markets in which Twitter and ViacomCBS operate. Financial terms of the agreement were not disclosed.
About ViacomCBS
ViacomCBS Inc. (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, SHOWTIME, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV, among others. The company delivers the largest share of the television audience in the United States and one of the industry's most extensive libraries of television and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions.
For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.
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About Twitter
Twitter (NYSE: TWTR) is what's happening and what people are talking about right now. To learn more, visit about.twitter.com and follow @Twitter. Let's talk.
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