Playmates Toys Reveals Its Initial 2022 Lineup of Star Trek Figures Based On Classic and Current Series Characters

Rhea-AI Summary

Playmates Toys announces its return as the global licensee for ViacomCBS's Star Trek properties, launching an all-new collection of action figures and accessories after a 12-year hiatus. The Star Trek Universe collection, featuring nostalgic and new packaging, will debut in July 2022 with characters from iconic Star Trek series. The first wave includes figures like Captain Jean-Luc Picard and Commander William Riker. Playmates aims to expand the collector line further, catering to fans' demands and celebrating more than 50 years of toy innovation.

Positive

• Playmates Toys returns to the Star Trek franchise, promising increased brand loyalty and sales opportunities.
• The initial collection includes popular characters, which may attract significant consumer interest.
• The figures feature detailed craftsmanship and nostalgic packaging, appealing to collectors.

Negative

• No specific financial metrics or sales forecasts were provided, which may cause investor concern about potential revenue.
• -

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Some of the most iconic characters in the Star Trek universe are among the toys featured in the summer 2022 launch of Playmates Toys’ all-new collection of Star Trek action figures and accessories. Playmates marks its much-anticipated return, after a 12-year absence, as the global licensee across action figures, vehicles, ships and role play for all ViacomCBS Star Trek Properties.

The Original Series Enterprise replica ship in 18-inch scale with lights, sounds and phrases is among the toys featured in the summer 2022 launch of Playmates Toys’ all-new collection of Star Trek action figures and accessories. The first figures and toys from Playmates will be available to fans this summer in a collection of retro figures from the most popular Star Trek TV and movie franchises, and from the latest hit series on Paramount+. (Photo: Business Wire)

The first figures and toys from Playmates will be available to fans this summer in a collection of retro figures from the most popular Star Trek TV and movie franchises, and from the latest hit series on Paramount+. The five-inch, 1:14 scale figures will feature the extraordinary attention to detail Playmates is known for, each with 14 points of articulation and packaged in either 1990s nostalgic packaging or newly designed Star Trek Universe blister cards, depending on the character.

The first wave in the Star Trek Universe collection, available online in July 2022 and in stores in the fall, will include the following 10 characters and items:

• Lt. Commander Data, Star Trek: The Next Generation, nostalgic packaging
• Captain Jean-Luc Picard, Star Trek: The Next Generation, nostalgic packaging
• Commander William Riker, Star Trek: The Next Generation, nostalgic packaging
• Admiral James T. Kirk, Star Trek: The Wrath of Khan, nostalgic packaging
• Captain Spock, Star Trek: The Wrath of Khan, nostalgic packaging
• Khan Noonien Singh, Star Trek: The Wrath of Khan, nostalgic packaging
• Science Officer Michael Burnham, Star Trek: Discovery, new Universe packaging
• Commander Saru, Star Trek: Discovery, new Universe packaging
• Original Series Enterprise replica ship, 18-inch scale with lights, sounds and phrases, nostalgic packaging
• Original Series Phaser, with lights and sounds, nostalgic packaging

Playmates has been highly regarded among Star Trek collectors for the company’s attention to brand detail, authentic portrait sculpting, and innovations it brought to the category. The toy company will continually expand the Star Trek collector line with fan-requested favorites based on the dozens of Starfleet heroes and infamous aliens featured in the brand’s 13 motion pictures and 11 live-action series – from the original 1960s show through the current hit shows on Paramount+, including the premiere of “Star Trek: Strange New Worlds.”

Additional Star Trek Universe collection figures and accessories scheduled for release in early 2023 will be announced later this year.

About Playmates Toys

With a history of more than 50 years, Playmates Toys is among the most well-respected and innovative marketing and distribution companies in the global toy industry, with a proven record of creating imaginative products and developing and managing profitable, long-term brand franchises. Key brands include Teenage Mutant Ninja Turtles, Star Trek, Miraculous Ladybug, Spy Ninjas, MonsterVerse and more. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 80 countries worldwide. For more information, visit playmatestoys.com.

About ViacomCBS Consumer Products

ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc. (Nasdaq: VIACA, VIAC), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP’s portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, VCP oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220124005216/en/

For Playmates Toys:

Sarah Gumina or Ron Antonette

press@playmatestoys.com

For ViacomCBS:

Rachel Sandler

rachel.sandler@nick.com

Source: Playmates Toys

FAQ

What is the release date for the new Star Trek action figures from Playmates Toys?

The new Star Trek action figures will be available online in July 2022 and in stores in the fall.

Which characters are included in the first wave of the Star Trek Universe collection?

The first wave includes characters like Captain Jean-Luc Picard, Commander William Riker, and Lt. Commander Data.

What is the significance of Playmates Toys returning to the Star Trek franchise?

Playmates Toys' return after 12 years as the global licensee is anticipated to enhance product offerings and consumer engagement in the Star Trek market.

How many figures are included in the initial Star Trek collection launch?

The initial collection will feature 10 figures and items from the Star Trek franchise.

What packaging styles will the Star Trek action figures have?

The figures will be packaged in either nostalgic packaging or newly designed Star Trek Universe blister cards, depending on the character.