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CBS Sports and Nickelodeon Set for NFL Wild Card Game on Nickelodeon on Super Wild Card Weekend When the San Francisco 49ers Face the Dallas Cowboys on Sunday, Jan. 16, at 4:30 p.m. (ET)
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
CBS Sports and Nickelodeon will present a special slime-filled NFL Wild Card Game featuring the San Francisco 49ers against the Dallas Cowboys on January 16 at 4:30 p.m. (ET). The broadcast will include enhanced graphics, augmented reality, and guest appearances by Nickelodeon characters. Additionally, a new co-branded collection will launch on January 11, showcasing NFL teams alongside classic Nickelodeon characters. The game will also be streamed for free via various digital platforms.
Positive
Special slime-filled presentation aimed at engaging kids and families.
Enhanced graphics and augmented reality features to enhance viewer experience.
Successful collaboration between CBS Sports and Nickelodeon suggests strong brand synergy.
Launch of co-branded NFL x Nickelodeon collection could drive merchandise sales.
Negative
None.
Kid- and Family-Focused Presentation to Feature Enhanced Graphics, Augmented Reality and Nick Characters; Airs Alongside CBS Sports’ Broadcast of Game on CBS
Slime-Filled Game to Include Special Halftime Exclusive Look of Big Nate, Nickelodeon’s Brand-New Animated Series on Paramount+
NFL x Nickelodeon Co-Branded Collection to Launch Tuesday, Jan. 11
HOLLYWOOD, Calif.--(BUSINESS WIRE)--
CBS Sports and Nickelodeon’s special slime-filled presentation during the NFL’s Super Wild Card Weekend will feature the San Francisco 49ers taking on the Dallas Cowboys during the NFL Wild Card Game on Nickelodeon on Sunday, Jan. 16, at 4:30 p.m. (ET). The special presentation will air alongside CBS Sports’ broadcast of the game on The CBS Television Network, and is one of six games during Super Wild Card Weekend across Saturday, Sunday and Monday.
CBS Sports’ play-by-play announcer Noah Eagle, CBS Sports’ analyst and former NFL star Nate Burleson and Nick star Gabrielle Nevaeh Green (That Girl Lay Lay) will call the game from the booth for the second consecutive year. Nick star Young Dylan (Dylan Gilmer, Tyler Perry’s Young Dylan) makes his debut as sideline reporter.
Following the success of last season’s telecast, this year’s NFL Wild Card Game on Nickelodeon will feature enhanced original on-field graphics; advanced augmented reality including an AR blimp that will fly throughout the stadium; a special pregame and halftime presentation; guest appearances from Nickelodeon characters; and much more for kids and families. Iain Armitage (CBS'Young Sheldon) will return to help explain penalty calls during the game, and one of game’s top performers will once again be presented with the Nickelodeon Valuable Player (NVP) award which can be voted on at NFLNickPlay.com. This season, NFL Slimetime – a weekly show on Nickelodeon airing Wednesdays at 7:00 p.m. ET – included weekly NVP awards, featuring fun and slime-filled celebrations by the players. WATCH HERE.
At halftime, look for the special exclusive look of Nickelodeon’s brand-new animated series Big Nate, based on the best-selling children’s books and comic strip written and drawn by Lincoln Peirce. The series follows Nate, a sixth-grade kid who has a never-ending need to prove his awesomeness to the world and is set to debut on Paramount+ in early 2022.
The NFL Wild Card Game on Nickelodeon will be streamed via the NFL app on phones and tablets for free. CBS Sports’ telecast will also be streamed across digital devices via Paramount+, the CBS Sports app, NFL digital properties, and on mobile on the participating teams’ mobile properties and Yahoo Sports.
NFL X NICKELODEON CO-BRANDED COLLECTION
The NFL and Nickelodeon will launch the NFL x Nickelodeon collection ahead of CBS Sports and Nickelodeon’s special slime-filled presentation of the NFL’s Super Wild Card Weekend game on Sunday, Jan. 16, at 4:30 p.m. (ET). The collection celebrates both NFL and Nickelodeon fans and provides an opportunity for kids and families to showcase their fandom in a fun and elevated way.
The collection will feature designs and logos of NFL teams with a mix of ‘90s fan-favorite Nickelodeon characters from hit series such as Rugrats and Hey Arnold!, as well as pieces with the iconic SpongeBob SquarePants and Nickelodeon Slime. The NFL x Nickelodeon collection will include t-shirts from Junk Food, socks from Rock ‘Em Socks, water bottles from Tervis, and bobbleheads* from FOCO (*pre-sale only).
The NFL Wild Card Game on Nickelodeon is produced by CBS Sports in association with Nickelodeon Productions. Sean McManus and Harold Bryant serve as Executive Producers of THE NFL ON CBS. CBS Sports’ Shawn Robbins is Coordinating Producer of the game along with Producer, Ken Mack and Director, Suzanne Smith.
Production for Nickelodeon is overseen by Ashley Kaplan, Executive Vice President, Nickelodeon & Awesomeness Unscripted & Digital Franchise Studio, ViacomCBS; Paul J Medford, Vice President, Unscripted Current Series; Luke Wahl, Vice President, Unscripted Creative; and Jennifer Bryson, Vice President, Production, Tentpoles, Events & Music & Specials.
