VERB Partners with Marketing 360®, a Leading Marketing Technology Provider, to Accelerate Adoption of its Interactive Content Management and Livestream Selling Tools

Rhea-AI Summary

VERB Technology Company has partnered with Marketing 360, enhancing its tools for small businesses. This collaboration combines VERB's interactive video sales platform with Marketing 360's comprehensive marketing software, benefiting over 20,000 clients. The partnership aims to boost sales conversion rates, with VERB reporting clients experiencing over 600% increases. The initiative also supports small businesses recovering from pandemic impacts, promising increased opportunities for lead generation and sales.

Positive

• Partnership with Marketing 360 to enhance sales and marketing capabilities.
• Proven effectiveness with clients reporting over 600% increases in conversion rates.
• Supports small businesses recovering from pandemic impacts.

Negative

• None.

NEWPORT BEACH, Calif. and SALT LAKE CITY, March 29, 2021 (GLOBE NEWSWIRE) -- VERB Technology Company, Inc. (Nasdaq: VERB) ("VERB" or the "Company"), a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that it has partnered with Marketing 360®, a leader in business management and marketing software for small and medium-sized businesses and franchises. VERB and Marketing 360 offer complementary services that help small businesses grow more rapidly through an effective end-to-end sales and marketing program, from lead generation to sales conversion.

With over 20,000 clients across all industries, Marketing 360 helps small and medium-sized companies manage and grow their businesses through a powerful platform which includes a CRM, a website builder, payments integration, email marketing, SMS text message marketing, a social media management scheduling tool, and much more. As many small business owners do not have all the resources and skills necessary for marketing and building an online presence, Marketing 360® makes it easy for businesses with its industry-leading technology. Marketing 360® is the number one marketing platform for small businesses with proven industry-specific marketing programs run by dedicated and experienced marketing teams.

VERB’s self-onboarding verbTEAMS platform, designed for small businesses, enables small businesses and solopreneurs to manage, share, and track interactive content, such as product literature and media, demo videos, personalized videos, or business proposals, while offering interaction analytics so users can determine which content is resonating with prospects, and assess overall engagement and campaign effectiveness. This allows users to focus their time and energy more effectively on high-probability sales prospects who have shown interest, thereby increasing their sales conversion rates. VERB customers have reported more than 600% increases in conversion rates. Interactive content can be shared by email, text messages, customer-specific links, or livestream. Verb’s livestream e-commerce capability, which is included with verbTEAMS, is an effective and powerful way to create customer engagement, as viewers can easily click on icons directly on the screen to make purchases, get additional product information, set up appointments and other customizable features, and also to chat with other viewers of the livestream or ask questions to the host, all in a friction-free setting.

“A partnership with Marketing 360 is a win-win proposition for both companies,” said Nick Hoggan, Chief Revenue Officer of VERB. “More importantly, it’s the small businesses that win, as they benefit from Marketing 360’s marketing and lead generation capabilities and VERB’s ability to increase conversion of those leads into closed deals. In addition to helping small businesses impacted by the pandemic get back on their feet as the economy reopens, a Marketing 360 co-marketing agreement creates tremendous value for VERB’s shareholders.”

“Our mission has always been to help small businesses grow,” said Jerry Kelly, CMO of Madwire, parent company of Marketing 360. “Through the VERB partnership, we are looking to accelerate this growth by empowering our customers to follow through on leads generated, and successfully turn them into additional sales. As a result, the combined strengths of our services support our clients in navigating through the entire sales cycle.”   

About VERB
VERB Technology Company, Inc. (Nasdaq: VERB) is rapidly emerging as the market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications. With offices in California and Utah, USA, VERB provides next-generation software applications to sales-based organizations in more than 60 countries and 48 languages. The Company’s proprietary, patented, and patent-pending technology platform produces real-time, measurable results, with customers reporting greater than 600% increases in conversion rates. VERB’s software-as-a-service (SaaS) products are cloud-based, accessible on all mobile and desktop devices, and are available by subscription for individual and enterprise users. The Company’s technology is also integrated into popular ERP, CRM, and marketing platforms. For more information, please visit www.verb.tech.

About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services for SMBs and franchises. The Marketing 360 platform gives SMBs everything they need to manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado, with offices in Austin, Texas. Learn more about Marketing 360 at https://www.marketing360.com/.

FORWARD LOOKING STATEMENTS
This press release contains forward-looking statements that involve risks and uncertainties, including statements about the closing of the offering of common stock. These forward-looking statements involve risks and uncertainties. If any of these risks or uncertainties materialize, or if any of our assumptions prove incorrect, our actual results could differ materially from the results expressed or implied by these forward-looking statements. These risks and uncertainties include risks associated with: the COVID-19 pandemic and related public health measures on our business, customers, markets and the worldwide economy; our plans to attract new customers, retain existing customers and increase our annual revenue; the development and delivery of new products, including verbLIVE; our plans and expectations regarding software-as-a-service offerings; our ability to execute on, integrate, and realize the benefits of any acquisitions; fluctuations in our quarterly results of operations and other operating measures; increasing competition; general economic, market and business conditions; and the risks described in the filings that we make with the Securities and Exchange Commission (“SEC”) from time to time, including the risks described under the headings “Risk Factors” and “Management Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K, which was filed with the SEC on May 14, 2020, as amended by Amendment No. 1 on Form 10-K/A to our Annual Report on Form 10-K, which was filed with the SEC on June 4, 2020, and which should be read in conjunction with our financial results and forward-looking statements contained therein, and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2020, which was filed with the SEC on November 16, 2020, which should be read in conjunction with our financial results and forward-looking statements contained therein. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we do not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made, except as required by law.

Investor Relations Contact:
888.504.9929
investors@verb.tech

Media Contact:
855.250.2300, ext.107
info@verb.tech

FAQ

What is the significance of VERB's partnership with Marketing 360?

The partnership enhances VERB's interactive video sales tools, providing small businesses with improved marketing and sales capabilities.

How many clients does Marketing 360 serve?

Marketing 360 serves over 20,000 clients across various industries.

What benefits does VERB claim clients receive from its services?

VERB claims clients see over 600% increases in conversion rates through their platforms.

How does the partnership aim to assist small businesses post-pandemic?

It aims to help small businesses recover by improving lead generation and converting those leads into sales.

What tools does VERB provide through its platform?

VERB offers tools including a livestream e-commerce capability, CRM, and interactive content sharing options.