VERB MARKET Livestream Shopping Platform Welcomes ROKNE Pickleball To Its Growing Vendor List
Verb Technology Company (Nasdaq: VERB) announced that ROKNE will host livestream shopping events starting June 2, 2022, utilizing VERB's MARKET platform. The events aim to tap into the rapidly growing pickleball audience, which has seen a 39.3% increase in participants over the last two years, making it the fastest-growing sport in the U.S. ROKNE specializes in high-quality pickleball paddles and seeks to leverage the livestream format to engage consumers, educate the public about the sport, and promote its brand. This initiative reflects the broader trend of integrating shopping with entertainment.
- ROKNE's collaboration with VERB enhances brand visibility through livestream events.
- The pickleball market is rapidly growing, with a 39.3% increase in participants.
- The initiative aligns with current trends in e-commerce and interactive shopping experiences.
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ROKNE’s First Livestream Shopping Event is Scheduled for June 2, 2022.
Pickleball has become the fastest-growing sport in the U.S. over the past two years, and ROKNE leverages MARKET’s shoppable livestream capabilities to monetize pickleball’s rapidly growing audience
NEWPORT BEACH, Calif. and SALT LAKE CITY, May 24, 2022 (GLOBE NEWSWIRE) -- Verb Technology Company, Inc. (Nasdaq: VERB) ("VERB" or the "Company"), the leader in interactive video-based sales enablement applications, including shoppable livestream video, today announced that ROKNE, manufacturer of powerful and recreational pickleball paddles that combine style, premium materials, and quality construction, will host a series of livestream shopping events on MARKET, VERB’s livestream shopping platform, beginning on June 2, 2022. The events will be livestreamed from ROKNE’s storefront on MARKET. You can RSVP here.
ROKNE is a family-owned pickleball brand inspired by the unparalleled enthusiasm and love for the world's fastest-growing sport. ROKNE is dedicated to providing the pickleball community with high-quality products that combine cutting-edge technology with clean, sleek and vibrant designs.
Pickleball is a paddleball game played with solid paddles to hit a perforated polymer ball over a net. With two or four players, pickleball is a cross between several other racket sports – with a court like badminton, a net like tennis, and paddles similar to ping-pong. Having a
“We are excited to participate in livestream shopping events on VERB’s MARKET platform,” said Brian Ivy, co-founder and CEO of ROKNE. “With 4.8 million people now playing the sport, the growth of pickleball is unprecedented. More courts are being built around the country, more tournaments are being organized, and more social events now revolve around pickleball. Even traditional broadcast channels are starting to show professional pickleball matches. Livestream shopping events provide an opportunity to engage with the audience, educate those unfamiliar with the sport and answer any questions in real time, so showcasing ROKNE paddles on MARKET will not only promote our brand but also contribute to the growth of the sport.”
“I am thrilled to welcome ROKNE to the MARKET seller community,” said Kate Eckman, VERB SVP of Programming and Talent Acquisition. “Pickleball represents cross-generational fun that appeals to families and people of all ages and of varying skill levels. The sport has gained popularity, despite the pandemic, largely through online and social media channels. MARKET is the best way to expand ROKNE’s distribution channel and reach the rapidly growing number of players, sponsors, investors, and spectators following the sport, as the company begins to host livestream events on their MARKET storefront in June.”
About MARKET
MARKET is a 24/7, multi-vendor, livestream shopping platform designed to host simultaneous livestream shopping sessions by consumer brands, big-box stores, boutiques, celebrities, content creators, and influencers selling products and services across numerous categories.
About VERB
Verb Technology Company, Inc. (Nasdaq: VERB), the market leader in interactive video-based sales applications, transforms how businesses attract and engage customers. The Company’s Software-as-a-Service, or SaaS, platform is based on its proprietary interactive video technology, and is comprised of a suite of sales enablement business software products offered on a subscription basis. Its software applications are used by hundreds of thousands of people in over 100 countries and in more than 48 languages. VERB’s clients include large sales-based enterprises as well as small business sales teams, including the sales and marketing departments of professional sports teams. Of note is its forthcoming MARKET, a multi-vendor, multi-presenter, livestream social shopping platform at the forefront of the convergence of ecommerce and entertainment. With approximately 170 employees and contractors, the Company is headquartered in Lehi, Utah, and it also maintains offices in Newport Beach, California.
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FAQ
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