Venu Holding Corporation Teams up with Connect Partnership Group to Accelerate Corporate Sales and Partnership Strategy
Venu Holding (NYSE American: VENU) has announced a strategic partnership with Connect Partnership Group to serve as its official sponsorship sales partner. The collaboration aims to accelerate VENU's corporate partnership strategy and drive revenue growth across its entertainment properties.
Led by Chief Marketing Officer Terri Liebler, who brings over 30 years of industry experience, VENU projects generating tens-of-millions in sponsorship revenue by 2029. The company currently maintains partnerships with notable brands including EIGHT Beer, Ford Dealerships, and Kaiser Permanente.
VENU's business model is built on seven revenue streams:
- Sponsorships and partnerships
- Ticket sales and fees
- Food and beverage sales
- Parking fees
- Venue rentals
- Licensing agreements
- Premium hospitality services
Venu Holding (NYSE American: VENU) ha annunciato una partnership strategica con il Connect Partnership Group per fungere da partner ufficiale per la vendita di sponsorizzazioni. La collaborazione mira ad accelerare la strategia di partnership aziendale di VENU e a stimolare la crescita dei ricavi attraverso le sue proprietà di intrattenimento.
Guidata dal Chief Marketing Officer Terri Liebler, che vanta oltre 30 anni di esperienza nel settore, VENU prevede di generare decine di milioni di dollari in ricavi da sponsorizzazioni entro il 2029. Attualmente, l'azienda mantiene partnership con marchi noti tra cui EIGHT Beer, concessionarie Ford e Kaiser Permanente.
Il modello di business di VENU si basa su sette flussi di entrate:
- Sponsorizzazioni e partnership
- Vendite di biglietti e commissioni
- Vendite di cibo e bevande
- Tariffe di parcheggio
- Affitti di locali
- Contratti di licenza
- Servizi di ospitalità premium
Venu Holding (NYSE American: VENU) ha anunciado una asociación estratégica con Connect Partnership Group para actuar como su socio oficial de ventas de patrocinio. La colaboración tiene como objetivo acelerar la estrategia de asociación corporativa de VENU y aumentar el crecimiento de ingresos en sus propiedades de entretenimiento.
Dirigida por la Directora de Marketing Terri Liebler, quien aporta más de 30 años de experiencia en la industria, VENU proyecta generar decenas de millones en ingresos por patrocinio para 2029. Actualmente, la empresa mantiene asociaciones con marcas notables como EIGHT Beer, concesionarios Ford y Kaiser Permanente.
El modelo de negocio de VENU se basa en siete fuentes de ingresos:
- Patrocinios y asociaciones
- Ventas de entradas y tarifas
- Ventas de alimentos y bebidas
- Tarifas de estacionamiento
- Alquileres de locales
- Acuerdos de licencia
- Servicios de hospitalidad premium
Venu Holding (NYSE American: VENU)는 Connect Partnership Group과 전략적 파트너십을 체결하여 공식 후원 판매 파트너로 활동한다고 발표했습니다. 이번 협력은 VENU의 기업 파트너십 전략을 가속화하고 엔터테인먼트 자산 전반에 걸쳐 수익 성장을 촉진하는 것을 목표로 합니다.
30년 이상의 업계 경험을 가진 마케팅 책임자 Terri Liebler가 이끄는 VENU는 2029년까지 수천만 달러의 후원 수익을 창출할 것으로 예상하고 있습니다. 현재 EIGHT Beer, 포드 대리점, Kaiser Permanente와 같은 유명 브랜드와 파트너십을 유지하고 있습니다.
VENU의 비즈니스 모델은 7개의 수익원에 기반하고 있습니다:
- 후원 및 파트너십
- 티켓 판매 및 수수료
- 음식 및 음료 판매
- 주차 요금
- 장소 대여
- 라이센스 계약
- 프리미엄 환대 서비스
Venu Holding (NYSE American: VENU) a annoncé un partenariat stratégique avec le Connect Partnership Group pour agir en tant que partenaire officiel de vente de sponsoring. Cette collaboration vise à accélérer la stratégie de partenariat corporatif de VENU et à stimuler la croissance des revenus à travers ses propriétés de divertissement.
Dirigée par la Directrice Marketing Terri Liebler, qui possède plus de 30 ans d'expérience dans l'industrie, VENU prévoit de générer des dizaines de millions de dollars de revenus de sponsoring d'ici 2029. L'entreprise maintient actuellement des partenariats avec des marques notables telles que EIGHT Beer, des concessions Ford et Kaiser Permanente.
Le modèle commercial de VENU est basé sur sept sources de revenus :
- Sponsoring et partenariats
- Ventes de billets et frais
- Ventes de nourriture et de boissons
- Frais de stationnement
- Locations de lieux
- Accords de licence
- Services d'hospitalité premium
Venu Holding (NYSE American: VENU) hat eine strategische Partnerschaft mit der Connect Partnership Group angekündigt, um als offizieller Sponsoring-Vertriebspartner zu fungieren. Die Zusammenarbeit zielt darauf ab, die Unternehmenspartnerschaftsstrategie von VENU zu beschleunigen und das Umsatzwachstum in seinen Unterhaltungsbereichen voranzutreiben.
Unter der Leitung von Chief Marketing Officer Terri Liebler, die über 30 Jahre Branchenerfahrung verfügt, plant VENU, bis 2029 Einnahmen in Höhe von mehreren zehn Millionen Dollar aus Sponsoring zu generieren. Das Unternehmen pflegt derzeit Partnerschaften mit namhaften Marken wie EIGHT Beer, Ford-Händlern und Kaiser Permanente.
Das Geschäftsmodell von VENU basiert auf sieben Einnahmequellen:
- Sponsoring und Partnerschaften
- Ticketverkäufe und Gebühren
- Verkauf von Speisen und Getränken
- Parkgebühren
- Vermietung von Veranstaltungsorten
- Lizenzvereinbarungen
- Premium-Hospitality-Services
- Strategic partnership with Connect Partnership Group to accelerate sponsorship sales
- Projected tens-of-millions in sponsorship revenue by 2029
- Diversified revenue model with seven distinct income streams
- Existing partnerships with major brands (EIGHT Beer, Ford, Kaiser Permanente)
- None.
Insights
VENU's new partnership with Connect Partnership Group represents a strategic enhancement to their corporate sponsorship capabilities, aiming to generate
The announcement provides valuable context about VENU's diversified business model, which includes multiple revenue channels: sponsorships, ticket sales, food and beverage sales, parking fees, venue rentals, licensing agreements, and premium hospitality services. This multi-stream approach suggests management is building financial resilience rather than depending on single-source revenue.
What's particularly noteworthy is the company's systematic approach to monetizing their entertainment properties. By partnering with an established sales agency led by their CMO with 30 years of industry experience, VENU is leveraging specialized expertise to potentially accelerate corporate partnership acquisition.
However, investors should consider several factors when evaluating this development:
- The projected revenue timeline extends to 2029, indicating this is a long-term strategy rather than an immediate financial catalyst
- No specific performance metrics, revenue guarantees, or contract duration details were disclosed
- The announcement lacks context regarding current sponsorship revenue, making it difficult to assess the scale of projected growth
While the partnership demonstrates management's focus on strategic revenue development, the extended timeline and absence of near-term financial projections suggest a measured approach to evaluating its impact is warranted.
Connect Partnership Group & Venu Holding Corporation
Leading this initiative is VENU’s Chief Marketing Officer, Terri Liebler. With more than 30 years experience in the sports and entertainment sales industry, Terri has a proven track record of driving success. Through this partnership, VENU anticipates generating tens-of-millions in sponsorship revenue by 2029 across its growing portfolio. The partnership will enhance VENU’s ability to cultivate high-value relationships with top-tier brands, building on existing alliances with partners such as NFL Hall of Famer Troy Aikman’s EIGHT Beer, Ford Dealerships, and Kaiser Permanente.
Terri Liebler, Chief Marketing Officer of VENU, added, “VENU’s approach to entertainment is unlike any other. Creating ultimate desinations that captivate audiences. We need a sales partner that will match that energy. Connect Partnership Group has the proven track record to take our strategy to new heights, bringing brands to the table that not only align with our vision but truly resonate with our music fans. The future of VENU is brighter than ever. Through this collaboration, we’re elevating our venues with premium brand integrations, ensuring deserving fans get the top-tier experiences they expect.”
“At Connect Partnership Group, we specialize in bringing brands and entertainment properties together in meaningful ways that deliver on both parties’ business objectives,” said Danielle Shuff, Founder and Co-CEO at Connect Partnership Group. “VENU is creating world-class entertainment destinations, and we’re excited to help drive their sponsorship strategy forward. This partnership is a perfect alignment of vision and expertise, and we look forward to delivering results that will elevate VENU’s brand and business.”
VENU’s Business Model: Seven Revenue Streams Driving Growth
VENU’s business model leverages seven distinct revenue streams, reinforcing its position as a disruptive force in the live entertainment industry. The Company generates substantial income through sponsorships and partnerships, which include naming rights, in-venue activations, and brand collaborations. Ticket sales and fees contribute significantly, driven by national touring acts, VIP experiences, and premium seating options. Food and beverage sales from upscale dining and beverage services further enhance revenue across VENU’s facilities. Parking and venue rentals generate additional income through event-related parking fees and facility leasing, while licensing agreements, strategic partnerships, and premium hospitality services generate additional fee income.
Source: Venu Holding Corporation
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by
VENU has been recognized nationally by The Wall Street Journal, The
About Connect Partnership Group
Connect Partnership Group is a leading sales and consulting agency that specializes in representing and selling partnerships, naming rights and media in sports, entertainment and mixed-use real estate environments, while also providing an experienced business development team to companies that sell products and services to Large Public Venues. Headquartered in
For more information, visit www.ConnectWins.com
Forward-Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
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Media Relations
Chloe Hoeft
Venu Holding Corporation (“VENU”)
719-895-5470
choeft@venu.live
Investor Relations
Dave Gentry
RedChip Companies, Inc.
1-407-644-4256
VENU@redchip.com
Source: Venu Holding Corporation
FAQ
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