Venu Holding Corporation Expands to Centennial, Colorado with New Property Acquisition
Venu Holding (NYSE American: VENU) has announced the acquisition of a property at 15755 E and Arapahoe Road in Centennial, Colorado, a high-growth Denver suburb. The company plans to transform the former 'Celebrity Lanes' site into a state-of-the-art entertainment destination featuring an indoor music hall, private rental space, and restaurant.
The development will include innovative features such as indoor Luxe FireSuites, custom-crafted menus, and exclusive fractional ownership opportunities. The property acquisition is expected to close on June 1st, 2025.
VENU currently operates The Hall at Bourbon Brothers and Bourbon Brothers Smokehouse & Tavern in Colorado Springs and Gainesville, Georgia, as well as the Pollstar Nominated Ford Amphitheater in Colorado Springs. This acquisition strengthens VENU's portfolio in the Mountain West region.
Venu Holding (NYSE American: VENU) ha annunciato l'acquisizione di una proprietà situata al 15755 E e Arapahoe Road a Centennial, Colorado, un sobborgo di Denver in forte crescita. L'azienda prevede di trasformare l'ex sito 'Celebrity Lanes' in una destinazione di intrattenimento all'avanguardia, con un auditorium musicale al coperto, spazi privati per eventi e un ristorante.
Lo sviluppo includerà caratteristiche innovative come Luxe FireSuites al coperto, menu personalizzati e opportunità di proprietà frazionata esclusive. Si prevede che l'acquisizione della proprietà si chiuda il 1° giugno 2025.
VENU attualmente gestisce The Hall at Bourbon Brothers e Bourbon Brothers Smokehouse & Tavern a Colorado Springs e Gainesville, Georgia, oltre all'Amphitheater Ford, nominato ai Pollstar, a Colorado Springs. Questa acquisizione rafforza il portafoglio di VENU nella regione Mountain West.
Venu Holding (NYSE American: VENU) ha anunciado la adquisición de una propiedad en 15755 E y Arapahoe Road en Centennial, Colorado, un suburbio de Denver de alto crecimiento. La empresa planea transformar el antiguo sitio 'Celebrity Lanes' en un destino de entretenimiento de última generación que contará con una sala de música cubierta, espacios privados para alquiler y un restaurante.
El desarrollo incluirá características innovadoras como Luxe FireSuites cubiertas, menús personalizados y oportunidades de propiedad fraccionada exclusivas. Se espera que la adquisición de la propiedad se cierre el 1 de junio de 2025.
VENU actualmente opera The Hall at Bourbon Brothers y Bourbon Brothers Smokehouse & Tavern en Colorado Springs y Gainesville, Georgia, así como el Ford Amphitheater, nominado a los Pollstar, en Colorado Springs. Esta adquisición fortalece el portafolio de VENU en la región Mountain West.
Venu Holding (NYSE American: VENU)는 콜로라도 주 센테니얼에 위치한 15755 E와 아라파호 로드의 부동산을 인수했다고 발표했습니다. 이 지역은 덴버의 고성장 교외 지역입니다. 회사는 이전 'Celebrity Lanes' 사이트를 실내 음악 홀, 개인 대여 공간 및 레스토랑을 갖춘 최첨단 엔터테인먼트 목적지로 탈바꿈할 계획입니다.
개발에는 실내 Luxe FireSuites, 맞춤형 메뉴 및 독점적인 분할 소유 기회와 같은 혁신적인 기능이 포함될 예정입니다. 부동산 인수는 2025년 6월 1일에 완료될 것으로 예상됩니다.
VENU는 현재 콜로라도 스프링스와 조지아주 게인즈빌에 있는 Bourbon Brothers의 The Hall과 Bourbon Brothers Smokehouse & Tavern을 운영하고 있으며, 콜로라도 스프링스에 있는 Pollstar 후보인 Ford Amphitheater도 운영하고 있습니다. 이번 인수는 VENU의 Mountain West 지역 포트폴리오를 강화합니다.
Venu Holding (NYSE American: VENU) a annoncé l'acquisition d'une propriété située au 15755 E et Arapahoe Road à Centennial, Colorado, un suburb de Denver en forte croissance. L'entreprise prévoit de transformer l'ancien site 'Celebrity Lanes' en une destination de divertissement à la pointe de la technologie, comprenant une salle de musique intérieure, des espaces de location privés et un restaurant.
Le développement comprendra des caractéristiques innovantes telles que des Luxe FireSuites intérieures, des menus sur mesure et des opportunités de propriété fractionnée exclusives. La clôture de l'acquisition de la propriété est prévue pour le 1er juin 2025.
VENU exploite actuellement The Hall at Bourbon Brothers et Bourbon Brothers Smokehouse & Tavern à Colorado Springs et Gainesville, en Géorgie, ainsi que l'Amphithéâtre Ford, nominé aux Pollstar, à Colorado Springs. Cette acquisition renforce le portefeuille de VENU dans la région Mountain West.
Venu Holding (NYSE American: VENU) hat die Akquisition einer Immobilie in der 15755 E und Arapahoe Road in Centennial, Colorado, einem schnell wachsenden Vorort von Denver, bekannt gegeben. Das Unternehmen plant, das ehemalige 'Celebrity Lanes'-Gelände in ein modernes Unterhaltungsziel mit einem überdachten Musiksaal, privaten Mieträumen und einem Restaurant umzuwandeln.
Die Entwicklung wird innovative Merkmale wie überdachte Luxe FireSuites, maßgeschneiderte Menüs und exklusive Teilhabemöglichkeiten umfassen. Der Abschluss der Immobilienakquisition wird für den 1. Juni 2025 erwartet.
VENU betreibt derzeit The Hall at Bourbon Brothers und Bourbon Brothers Smokehouse & Tavern in Colorado Springs und Gainesville, Georgia, sowie das für den Pollstar nominierte Ford Amphitheater in Colorado Springs. Diese Akquisition stärkt das Portfolio von VENU in der Mountain West Region.
- Strategic expansion into high-growth Denver suburb market
- Property located at high-traffic intersection, potentially driving customer flow
- Diversification of venue portfolio in Mountain West region
- Significant capital investment required for property transformation
- Extended timeline until property closing (June 2025)
- Execution risks in transforming former bowling alley into entertainment venue
Insights
VENU's acquisition of property in Centennial, Colorado marks a strategic expansion into the Denver metropolitan market, diversifying beyond their existing Colorado Springs and Gainesville locations. The site selection at a high-traffic intersection demonstrates careful market positioning for maximum visibility and accessibility.
The transformation of a former bowling facility (Celebrity Lanes) into a premium entertainment venue represents an adaptive reuse strategy that typically accelerates development timelines and can offer cost advantages compared to ground-up construction. The planned June 1, 2025 closing date suggests a measured approach to expansion.
The introduction of indoor Luxe FireSuites and fractional ownership opportunities is particularly noteworthy as it signals VENU's effort to innovate within the competitive entertainment venue space. The fractional ownership model potentially creates dual revenue streams: upfront capital from ownership sales plus ongoing entertainment spending.
This acquisition strengthens VENU's presence in Colorado's Front Range corridor, a region experiencing significant population growth. By establishing a foothold in a Denver suburb while maintaining their Colorado Springs operation, VENU creates operational synergies that could enhance profitability across both locations through shared resources and regional marketing initiatives.
VENU's expansion into Centennial represents a calculated move to capture premium segment demand in Denver's entertainment market. The company's deliberate focus on elevated hospitality concepts addresses the growing consumer preference for high-end experiences over standard venue offerings.
The introduction of fractional ownership in an entertainment venue context is particularly innovative. This approach, common in luxury vacation properties but relatively uncommon in entertainment venues, could create a loyal customer base with recurring revenue potential while simultaneously generating upfront capital to offset development costs.
VENU's emphasis on reimagining the indoor venue experience demonstrates recognition that the traditional mid-size music venue model needs evolution to remain competitive. By integrating premium food service (Bourbon Brothers Smokehouse & Tavern) with entertainment, they're creating a destination with multiple revenue touchpoints beyond ticket sales.
The company's selection of a former 'Celebrity Lanes' location indicates an opportunistic approach to real estate—repurposing existing entertainment spaces rather than competing for prime retail or commercial developments. This expansion into a high-traffic Denver suburb positions VENU to leverage operational expertise from their Colorado Springs venue while accessing a larger metropolitan audience base.
Featuring indoor Luxe FireSuites and exclusive fractional ownership opportunities, this first-of-its-kind venue will gamechange the indoor live entertainment experience.
The Hall at Bourbon Brothers located in
Located at 15755 E and Arapahoe Road, at one of Colorado’s highest-trafficked non-DOT intersections – the newly acquired site will be transformed into a one-of-a-kind entertainment destination. The development will transform the former ‘Celebrity Lanes’ site into an iconic, state-of-the-art indoor music hall, private rental space, and restaurant, all underpinned by VENU’s signature ultra-lux fan experience.
The Company anticipates closing on the property June 1st, 2025. The first-of-its-kind development will be packed with reimagined premium features, including indoor Luxe FireSuites, custom-crafted menus, and exclusive fractional ownership opportunities, redefining what fans can expect from indoor live entertainment and setting a new benchmark in the multi-billion-dollar indoor live entertainment industry.
“Take everything you know about indoor venues and throw it out the window,” said J.W. Roth Founder, Chairman, and CEO of VENU. “We have assembled a powerhouse team of architects, designers, and operators to deliver the ultimate destination in
“The market is hungry for premium spaces,” says Will Hodgson, President of VENU. “Music fans are no longer satisfied with simply walking through the front doors of a venue—they're looking for more. We’ve watched a clear shift in preferences: people want experiences that feel intentional, exclusive, and elevated. VENU is leading that transformation by designing with the fan in mind from day one.”
VENU currently owns and operates both The Hall at Bourbon Brothers and Bourbon Brothers Smokehouse and Tavern in
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live
Forward-Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
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Media Relations
Chloe Hoeft
Venu Holding Corporation (“VENU”)
719-895-5470
choeft@venu.live
Investor Relations
Dave Gentry
RedChip Companies, Inc.
1-407-644-4256
VENU@redchip.com
Source: Venu Holding Corporation
FAQ
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