Venu Holding Corporation Breaks $17.1 Million in March Luxe FireSuite Sales

Rhea-AI Summary

Venu Holding (NYSE: VENU) reported record-breaking Luxe FireSuite sales of $17.1 million in March, marking a 52% month-over-month increase from February's $11.2 million. The surge follows January's $10.4 million in sales.

The growth is attributed to VENU's new structured financing model for fractional ownership, requiring only 25% down payment instead of the previous full $200,000 cash requirement. The company achieved a 250% year-over-year increase in fractional ownership sales, reaching $77.7 million in fiscal 2024 compared to $22.2 million in fiscal 2023.

VENU currently operates venues in Colorado Springs, CO, and Gainesville, GA, with active construction in Broken Arrow, OK, Yukon, OK, El Paso, TX, and McKinney, TX. Five additional markets are in development as the company aims for its 2025 revenue goal of $200 million.

Positive

• Record-breaking monthly sales of $17.1M in March 2025, up 52% MoM
• 250% YoY growth in fractional ownership sales ($77.7M in FY2024 vs $22.2M in FY2023)
• Successful implementation of new financing model reducing entry barriers
• Active expansion into four new markets with five more in development

Negative

• High dependence on financing model to drive sales growth
• Significant capital requirements for multi-market expansion

Insights

Financial Analyst

VENU's March sales figures reveal remarkable acceleration in their FireSuite business with $17.1 million in monthly sales, representing a 52% month-over-month increase. This follows January's $10.4 million and February's $11.2 million, establishing a clear growth trajectory. Combined Q1 sales of approximately $38.7 million put the company on a strong path toward their $200 million annual target for 2025.

The new financing structure allowing accredited investors to purchase with just 25% down represents a pivotal business model innovation. This approach has proven highly effective at converting interested prospects into buyers while simultaneously attracting real estate investors purchasing multiple units. The 250% year-over-year increase in fractional ownership sales ($77.7 million in 2024 vs. $22.2 million in 2023) demonstrates exceptional growth momentum.

With expansion underway in multiple markets, VENU is strategically positioning itself within the growing live entertainment sector. Their focus on underserved, high-demand markets presents significant opportunity for continued revenue growth. The $17.1 million March figure is particularly impressive for a company with a $349.6 million market capitalization, representing substantial revenue relative to valuation.

Real Estate Investment Specialist

VENU's FireSuite fractional ownership model represents a sophisticated approach to monetizing premium entertainment real estate. By transforming venue spaces into investment assets with shared ownership structures, they've created a scalable revenue stream beyond traditional venue operations. The structured financing innovation addresses the primary barrier to entry—upfront capital requirements—without sacrificing the premium positioning of their product.

The emergence of multiple-unit buyers signals strong investment appeal and confidence in the underlying asset value. This real estate strategy effectively allows VENU to pre-sell revenue-generating assets before completion, providing capital efficiency for their aggressive expansion plans. Their current footprint in Colorado Springs and Gainesville, with active development in four additional markets and five more in planning, demonstrates excellent market selection focused on underserved regions with strong demand fundamentals.

The luxury live entertainment focus places VENU in a resilient market segment typically less affected by economic fluctuations than other commercial real estate sectors. Their expansion strategy capitalizes on the projected 16.1% CAGR in live entertainment through 2030. The accelerating sales suggest their fractional ownership model is gaining recognition as a legitimate real estate investment vehicle, creating a reinforcing cycle of demand as more investors enter this specialized market.

Shattering Company records and staying on pace for $200 million in 2025

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, reports $17.1 million in Luxe FireSuite sales for March, up 52% month-over-month. Following two record-setting months of increasing FireSuite sales at $10.4 million in January and $11.2 million February, momentum shows no signs of slowing. This surge is largely driven by the success of VENU’s newly structured financing model for fractional ownership, which continues to accelerate buyer demand.

Luxe FireSuites at Ford Amphitheater in Colorado Springs, CO

Late February, VENU announced a new pathway to FireSuite ownership through structured financing. Offering accredited investors an opportunity to utilize structured payment plans to finance their purchase over time, and reducing the barrier to entry through up-front cash investment (requiring 25% down) this is making Luxe FireSuites accessible to a broader audience. This new program proved to the be catalyst to the increase in March sales.

“This month, we welcomed two new kinds of buyers into the ownership family,” explained J.W. Roth, Founder, Chairman, and CEO of VENU. “First, there were the folks who were definitely interested but had held off—mainly because they weren’t ready to put down the full $200,000 under the previous cash-only option. Thanks to our new financing model, they were finally able to jump in. Then there were the real estate-minded buyers—people who went all in, picking up two or three FireSuites to really maximize the benefits. The structured financing is gamechanging.”

The Company reported a 250% year-over-year increase in its fractional ownership sales, reaching $77.7 million in fiscal 2024 compared to $22.2 million in fiscal 2023. This substantial growth highlights the strong demand and accelerating market traction of VENU’s premium offerings—and with momentum building, the Company’s 2025 goal of $200 million appears well within reach with its expansion plans.

Expanding to Meet Booming Live Entertainment Demand

The global live entertainment market is projected to reach $79.7 billion by 2030, growing at a 16.1% CAGR (ResearchAndMarkets). VENU is at the forefront of this boom, operating premium entertainment venues in Colorado Springs, CO, and Gainesville, GA while actively building in underserved, high-demand markets—including Broken Arrow, OK (Tulsa Market), Yukon, OK (Oklahoma City Market), El Paso, TX, and McKinney, TX (Dallas Market). With five additional new markets in the design and development phase, VENU is setting the stage for accelerating growth, solidifying its position as a leader in the luxury live entertainment space.

For more information on Luxe FireSuites ownership opportunities and financing options, visit venu.live

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, artist-centric, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 9,570-seat Ford Amphitheater. Expanding with new multi-season Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the premium live entertainment experience. Click here to view our company overview.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250401621484/en/

Media Relations

Chloe Hoeft

Venu Holding Corporation (“VENU”)

719-895-5470

choeft@venu.live

Investor Relations

Dave Gentry

RedChip Companies, Inc.

1-407-644-4256

VENU@redchip.com

Source: Venu Holding Corporation

FAQ

What was VENU's Luxe FireSuite sales performance in March 2025?

VENU achieved $17.1 million in Luxe FireSuite sales in March 2025, representing a 52% increase from February's $11.2 million.

How much down payment is required for VENU's new FireSuite financing model?

VENU's new financing model requires 25% down payment, reduced from the previous $200,000 full cash requirement.

What was VENU's year-over-year growth in fractional ownership sales for fiscal 2024?

VENU reported a 250% year-over-year increase, with sales growing from $22.2 million in fiscal 2023 to $77.7 million in fiscal 2024.

Which new markets is VENU currently expanding into?

VENU is expanding into Broken Arrow (Tulsa), Yukon (Oklahoma City), El Paso, and McKinney (Dallas), with five additional markets in development.

What is VENU's revenue target for 2025?

VENU aims to achieve $200 million in revenue for 2025.