Venu Holding Corporation Rings NYSE Opening Bell, Highlighting Fan-Owned Vision and Ambitious Growth Ahead

Rhea-AI Summary

Venu Holding (NYSE: VENU) celebrated its NYSE American listing by ringing the opening bell on January 21, 2025. The company, focused on premium hospitality and live entertainment, has demonstrated strong performance with $77.7 million in Fire Pit Suite sales in 2024, including over $11 million in December alone. VENU projects Fire Pit Suite sales to exceed $200 million in 2025.

The company operates venues ranging from restaurants like Bourbon Brothers Smokehouse and Notes Eatery to large-scale amphitheaters seating up to 20,000 fans. Currently operating in Colorado Springs and Gainesville, VENU has $1.3 billion in active construction and development projects across Oklahoma and Texas, with venues being developed in Broken Arrow, Oklahoma City, El Paso, and McKinney, plus five additional markets in pre-construction.

Positive

• Achieved $77.7 million in Fire Pit Suite sales in 2024
• Projects $200 million in Fire Pit Suite sales for 2025
• $1.3 billion in active construction and development projects
• Successfully listed on NYSE American
• Expanding from 2 to 9 markets with 5 additional markets in pre-construction

Negative

• None.

Insights

Financial Analyst

The NYSE listing represents more than a ceremonial milestone - it's a strategic inflection point for VENU's ambitious expansion plans. The company's $77.7 million in Fire Pit Suite sales for 2024, with a projected increase to $200 million in 2025, demonstrates exceptional revenue growth trajectory and validates their premium hospitality model.

The $1.3 billion active construction pipeline across Oklahoma and Texas markets reveals a calculated geographic expansion strategy. This multi-market approach diversifies revenue streams and reduces single-market risk exposure. The focus on mid-sized markets like Tulsa and El Paso is particularly strategic, as these areas often have less competition but sufficient population density to support premium entertainment venues.

VENU's vertically integrated business model, combining venue ownership, hospitality operations and innovative fan-ownership programs, creates multiple revenue streams and potential operational synergies. The Fire Pit Suite concept, essentially a premium real estate product within entertainment venues, represents a clever financial innovation that generates substantial upfront capital while creating long-term customer loyalty.

However, investors should monitor several key factors: execution risk across multiple simultaneous development projects, working capital management during rapid expansion and the company's ability to maintain premium pricing power in diverse markets. The success of future venue developments will largely depend on maintaining the high-end positioning that has worked well in initial markets.

Market Research Analyst

VENU's market strategy reveals sophisticated positioning in the high-growth premium entertainment sector. Their multi-format approach - spanning intimate venues like The Hall at Bourbon Brothers to large-scale amphitheaters seating 20,000 fans - creates a scalable platform that can adapt to various market sizes and consumer preferences.

The company's expansion into markets like Broken Arrow, Oklahoma City, El Paso and McKinney is particularly noteworthy. These markets share favorable demographics: growing populations, rising disposable incomes and undersaturated entertainment options. This strategic market selection suggests potential for premium pricing and strong demand for upscale entertainment experiences.

The Fire Pit Suite concept has proven to be a powerful market differentiator. December 2024's $11 million in suite sales demonstrates strong market acceptance of this innovative ownership model. This success indicates a significant shift in consumer preferences toward premium, exclusive entertainment experiences, even in mid-tier markets traditionally overlooked by major entertainment companies.

The diversified venue portfolio, including restaurants like Bourbon Brothers Smokehouse and Notes Eatery, creates an ecosystem that can capture consumer spending across multiple touchpoints. This integrated approach to hospitality and entertainment aligns with evolving consumer preferences for comprehensive entertainment experiences rather than standalone venues.

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a leading premium hospitality and live entertainment company built by music fans for music fans, celebrated its official listing on the NYSE American by ringing the opening bell at the New York Stock Exchange on January 21, 2025. This moment marked an important milestone in the Company’s journey of creating premium, fan-owned entertainment destinations.

VENU NYSE Opening Bell Ringing Ceremony (Photo: Business Wire)

View NYSE Opening Bell Ringing video recording here – https://bit.ly/4auwE5M

“Ringing the opening bell at the New York Stock Exchange was a celebration of our fans, our vision, and the bold journey that we are on,” said J.W. Roth, Founder, Chairman, and CEO of VENU. “With our strengthening balance sheet and the groundwork laid for rapid expansion, we’re redefining the future of live entertainment as we create extraordinary experiences for fans and investors alike. This is just the start of an even bigger adventure.”

Following the ceremony, J.W. Roth—Founder, Chairman, and CEO—spoke with Bloomberg, NYSE TV, and Cheddar about this remarkable milestone. Watch the full interviews below:

- Bloomberg – https://bloom.bg/40sZRcO
- NYSE TV – https://bit.ly/4gbITFE
- Cheddar – https://bit.ly/40ufikY

Since its inception, VENU has set a new standard in entertainment and hospitality, becoming a visionary in delivering luxurious, fan-centered experiences that transform live entertainment and hospitality. Its house of brands spans iconic venues and dining destinations, from Bourbon Brothers Smokehouse and Tavern to Notes Eatery and Roth’s Seafood and Chophouse—each offering handcrafted cocktails and scratch-made menus with a unique flair. VENU has reimagined the fan experience across all scales, from the intimate ambiance of The Hall at Bourbon Brothers to expansive open-air settings like the Ford Amphitheater and Sunset Amphitheaters, seating up to 20,000 fans. Defying industry norms, VENU offers groundbreaking amenities like premium luxury fire pit suites, custom-built owners clubs, and exclusive food and beverage selections—creating an entertainment experience unlike any other.

Building on a Strong Foundation

VENU has strategically positioned itself as a leader in live entertainment, forging key relationships with industry players and laying the groundwork for its current and future venues. These efforts have propelled the Company to exceptional performance. In December 2024 alone, VENU closed over $11 million in Fire Pit Suite sales, bringing the year’s total to a remarkable $77.7 million. Looking ahead, the Company projects Fire Pit Suite sales to exceed $200 million in 2025, driven by surging demand and its innovative approach to ownership opportunities in the entertainment sector.

Expansion Plans on the Horizon

With existing operations in Colorado Springs, CO, and Gainesville, GA, VENU is set to expand its footprint with an estimated $1.3 billion in active construction and development projects across Oklahoma and Texas. The Company is actively developing venues in Broken Arrow, OK (Tulsa market), Oklahoma City, OK, El Paso, TX, and McKinney, TX, with five additional markets in pre-construction. As VENU continues its bold expansion, it remains dedicated to delivering transformative experiences for fans and investors alike.

Source: Venu Holding Corporation

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Lager, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live.

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250127908474/en/

Media Relations

Chloe Hoeft

Venu Holding Corporation (“VENU”)

719-895-5470

choeft@venu.live



Investor Relations

Dave Gentry

RedChip Companies, Inc.

1-407-644-4256

VENU@redchip.com

Source: Venu Holding Corporation

FAQ

What were VENU's Fire Pit Suite sales in 2024?

VENU reported $77.7 million in Fire Pit Suite sales for 2024, with over $11 million generated in December 2024 alone.

What is VENU's projected Fire Pit Suite sales target for 2025?

VENU projects Fire Pit Suite sales to exceed $200 million in 2025.

Where is VENU expanding its operations in 2025?

VENU is expanding with new venues in Broken Arrow (Tulsa market), Oklahoma City, El Paso, and McKinney, Texas, with five additional markets in pre-construction.

When did VENU ring the NYSE opening bell?

VENU rang the NYSE opening bell on January 21, 2025, celebrating its listing on the NYSE American exchange.

What is the total value of VENU's active construction and development projects?

VENU has approximately $1.3 billion in active construction and development projects across Oklahoma and Texas.