Venu Holding Corporation Achieves Record-Breaking $11.2 Million in February Fire Pit Suite Sales

Rhea-AI Summary

Venu Holding (NYSE: VENU) reported $11.245 million in Fire Pit Suite sales for February, marking their 14th consecutive month of multi-million-dollar sales. Following $77.7 million in Luxe FireSuite™ sales in 2024, the company remains on track for its $200 million sales projection in 2025.

The company's Luxe FireSuites™ represent 10% of total seating capacity and 35% of project square footage, offering fractional ownership with VIP benefits including premium food and beverage, priority parking, and potential investment returns through guaranteed rents and ticket resale revenue.

VENU has introduced structured financing options to make ownership more accessible. The company currently operates venues in Colorado Springs, CO, and Gainesville, GA, with active construction in Broken Arrow, OK, Oklahoma City, OK, El Paso, TX, and McKinney, TX. Five additional markets are in development phase.

Positive

• 14 consecutive months of multi-million dollar FireSuite sales
• $77.7M in FireSuite sales achieved in 2024
• On track for $200M sales projection in 2025
• Expansion into 4 new markets with 5 additional in development
• New structured financing program to increase market reach

Negative

• None.

Insights

Financial Analyst

Venu's February performance of $11.2 million in Fire Pit Suite sales represents a critical revenue milestone that keeps the company aligned with its aggressive $200 million sales target for 2025. After generating $77.7 million in 2024, the company would need to average approximately $16.7 million monthly to hit their 2025 goal. While February's performance falls below this average threshold, the introduction of structured financing options should enhance sales accessibility and velocity.

The fractional ownership model for premium concert seating creates a compelling dual revenue stream: upfront suite sales plus recurring revenue from ticket reselling. By limiting availability to just 10% of seating capacity but 35% of project square footage, VENU maximizes both exclusivity and per-square-foot revenue potential. This scarcity-driven pricing strategy has clearly resonated with consumers, as evidenced by 14 consecutive months of multi-million dollar sales.

The expansion into multiple new markets (Tulsa, Oklahoma City, El Paso, Dallas) plus five additional locations in planning stages positions VENU to scale their proven revenue model across underserved markets. This geographic diversification helps insulate against regional economic fluctuations while leveraging their standardized development playbook.

With the live entertainment market projected to grow at 16.1% CAGR through 2030, VENU appears strategically positioned to capture market share in the premium segment through their unique ownership proposition that combines experience, exclusivity, and investment potential.

Continued strong sales performance keeps the Company on pace for $200 million in 2025

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, continues its record-breaking streak, adding another $11,245,000 million to its balance sheet from sales of its Fire Pit Suites (Luxe FireSuites™). This marks the 14^th consecutive month of multi-million-dollar sales. Following $77.7 million in Luxe FireSuite™ sales generated in 2024, VENU remains on track to achieve its ambitious $200 million sales projection in 2025.

Ford Amphitheater in Colorado Springs, CO (Photo: Business Wire)

“Music is the heartbeat of life – we all have core memories tied to it, moments that define who we are,” said J.W. Roth Founder, Chairman, and CEO of VENU “FireSuites aren’t just about watching a concert; they’re about living it, owning a piece of the experience, and turning passion into profit. The demand is off the charts because people crave more than just music – they want the VIP treatment, the exclusivity, the energy. We’re creating the future of live entertainment: a gateway to unforgettable nights, where the music electrifies, the moments linger, and the returns are as real as the experience itself – tangible, rewarding, and built to grow.”

Luxe FireSuite™ fractional ownership investment opportunities are available at all VENU amphitheaters. The Company sets aside a select 10% of the total seating capacity (nearly 35% of the project square footage) exclusively for the private use and enjoyment of VENU’s fractional owners. Each unique suite, seating 4-10 fans based on investment level, provides both unparalleled personal and financial benefits, including access to premium food and beverage, complimentary VIP priority parking, dedicated restrooms, meet and greets with talent (when available), a return on investment through guaranteed rents (at applicable locations), ticket resale revenue, and depreciation advantages. Availability is limited—once they're gone, they're gone—making Luxe FireSuites™ one of VENU's most sought-after ownership offerings.

NEW Avenues to Ownership: VENU’s Structured Financing

VENU recently launched its newest pathway to ownership, structured financing. This initiative is designed to expand access to VENU’s premium entertainment experiences. Buyers can now take advantage of structured payment plans, allowing them to finance their purchase over time, making Luxe FireSuites™ accessible to a broader audience.

VENU is now taking inquiries for this innovative structured ownership financing. Accredited investors are invited to inquire at venu.live.

Expanding to Meet Booming Live Entertainment Demand

The global live entertainment market is projected to reach $79.7 billion by 2030, growing at a 16.1% CAGR (ResearchAndMarkets). VENU is at the forefront of this boom, operating premium entertainment venues in Colorado Springs, CO, and Gainesville, GA while actively building in underserved, high-demand markets—including Broken Arrow, OK (Tulsa Market), Oklahoma City, OK, El Paso, TX, and McKinney, TX (Dallas Market). With five additional new markets in the design and development phase, VENU is setting the stage for accelerating growth, solidifying its position as a leader in the luxury live entertainment space.

For more information on Luxe FireSuites™ ownership opportunities and financing options, visit venu.live

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Lager, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250303500340/en/

Media Relations

Chloe Hoeft

Venu Holding Corporation (“VENU”)

719-895-5470

choeft@venu.live

Investor Relations

Dave Gentry

RedChip Companies, Inc.

1-407-644-4256

VENU@redchip.com

Source: Venu Holding Corporation

FAQ

What were VENU's Fire Pit Suite sales in February 2025?

VENU reported $11.245 million in Fire Pit Suite sales for February 2025.

How much did VENU generate in Luxe FireSuite sales during 2024?

VENU generated $77.7 million in Luxe FireSuite sales during 2024.

What is VENU's sales projection for Luxe FireSuites in 2025?

VENU projects $200 million in Luxe FireSuite sales for 2025.

What percentage of VENU's venue capacity is allocated to Luxe FireSuites?

Luxe FireSuites represent 10% of total seating capacity and 35% of project square footage.

In which markets is VENU currently expanding its operations?

VENU is expanding in Broken Arrow (Tulsa), Oklahoma City, El Paso, and McKinney (Dallas), with five additional markets in development.