Record December Drives Venu Holding Corporation’s Fire Pit Suite Sales to $77.7 Million in 2024, Projecting $200 Million for 2025

Rhea-AI Summary

Venu Holding (NYSE: VENU) reported strong Fire Pit Suite sales of $77.7 million in 2024, with December alone contributing over $11 million, marking a 12-month streak of multi-million-dollar monthly closings. The company projects Fire Pit Suite sales to exceed $200 million in 2025.

VENU offers exclusive ownership opportunities at its venues, including Fire Pit Suites that provide lifetime access to every concert, premium amenities, and investment benefits. These suites accommodate 4-10 fans and include features like VIP parking, dedicated restrooms, and potential meet-and-greets with performers.

The company currently operates venues in Gainesville, GA, and Colorado Springs, CO, with active construction and development valued at $1.3 billion across Broken Arrow, Oklahoma City, El Paso, and McKinney. Five additional markets are in pre-construction phase.

Positive

• Strong Fire Pit Suite sales reaching $77.7 million in 2024
• Projected sales growth to $200 million in 2025
• Consistent monthly multi-million-dollar sales performance
• $1.3 billion in active construction and development across multiple markets
• Expansion into five additional pre-construction markets

Negative

• None.

Insights

Financial Analyst

The $77.7 million in Fire Pit Suite sales for 2024 and projected $200 million for 2025 represent a compelling revenue stream for VENU. The consistent monthly multi-million-dollar sales, including $11 million in December alone, demonstrate strong market validation for their premium hospitality model. With an active construction pipeline valued at $1.3 billion across multiple markets, VENU is executing an aggressive expansion strategy that could significantly scale their revenue potential.

The entity-based ownership model creates a unique value proposition by combining real estate investment benefits (depreciation advantages and guaranteed rents) with premium entertainment access. This dual-benefit structure helps justify premium pricing and creates recurring revenue streams beyond traditional venue operations. The availability aspect creates scarcity value, potentially driving higher prices and faster sales cycles.

Real Estate Investment Analyst

VENU's Fire Pit Suite concept represents an innovative intersection of commercial real estate and entertainment venue monetization. The model effectively transforms traditional venue seating into investment properties with multiple revenue streams: guaranteed rents, ticket resale revenue and tax advantages through depreciation. Currently targeting underserved markets like Broken Arrow, Oklahoma City and El Paso positions them to capture first-mover advantages in regions with less competition for premium entertainment experiences.

The expansion into five pre-construction markets while maintaining strong sales momentum ($11 million in December) suggests robust demand for their product. The scalability of this model across multiple venues could create significant long-term value, particularly as each market's entertainment ecosystem matures around these anchor venues.

Market Research Analyst

The projected 157% year-over-year growth from $77.7 million to $200 million in Fire Pit Suite sales indicates strong market acceptance and scaling potential. VENU's strategic focus on underserved markets reduces competition while targeting areas with sufficient affluent demographics to support premium offerings. The partnership with NFL Hall of Famer Troy Aikman adds credibility and enhances the premium positioning of their venues.

The consistent monthly multi-million-dollar sales suggest the product-market fit extends beyond novelty appeal. The combination of exclusive access, premium amenities and investment benefits creates a compelling value proposition for high-net-worth individuals seeking both experiential and financial returns. This model could prove particularly resilient during economic downturns as it targets a relatively price-insensitive customer segment.

Premium Experience Catching Fire: Closing out a year of consistent multi-million-dollar monthly sales, VENU continues to redefine exclusive ownership opportunities for discerning investors

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Venu Holding Corporation ("VENU" or “The Company”) (NYSE American: VENU), a leading premium hospitality and live entertainment company built by music fans for music fans, finished the year by closing over $11 million in luxury fire pit suite sales for the month of December, further extending VENU’s 12 month multi-million-dollar monthly closing streak for entity-based ownership opportunities. Fire Pit Suite sales surged to an impressive $77.7 million in 2024 and are projected to exceed $200 million in 2025.

VENU's Expansion Map and Fire Pit Suites at Ford Amphitheater in Colorado Springs, Colorado. (Photo: Business Wire)

Nationally recognized for revolutionizing live entertainment, VENU offers fans and investors an exclusive opportunity to own a piece of the booming entertainment industry. The Company provides unique ownership opportunities at its venues tailored to deliver unparalleled experiences, including custom-built Owners Clubs, strategically designed and intended to provide the best seats for every show, every time; The Aikman Club, created in partnership with NFL Hall of Famer Troy Aikman and EIGHT Elite Lite Lager, and VENU’s one-of-a-kind premium Fire Pit Suites.

Fire Pit Suites ownership opportunities are available at all VENU amphitheater locations offering exclusive lifetime access to every concert at the venue. Each unique suite, seating 4-10 fans based on investment level, provides both unparalleled personal and financial benefits, including access to premium food and beverage, complimentary VIP priority parking, dedicated restrooms, meet and greets with talent (when available), and a return on investment through guaranteed rents, ticket resale revenue, and depreciation advantages. Availability is limited—once they're gone, they're gone—making Fire Pit Suites one of VENU's most sought-after ownership offerings.

“Our team works tirelessly every day, so it’s no surprise to me that they’ve achieved yet another $11 million dollar month,” said J.W. Roth, Founder, Chairman and CEO of VENU. “In every market we have entered, the demand for these real estate investments has gone berserk- there’s simply nothing else like it. The idea for Fire Pit Suites came to me while sitting with my family around the firepit on my back patio. Now, seeing this concept become such a key driver of VENU’s growth and a cornerstone of our balance sheet is truly surreal.”

VENU strategically targets underserved markets brimming with potential. With operating venues in Gainesville, GA, and Colorado Springs, CO, and estimated $1.3 billion in active construction and development value in Broken Arrow, OK (Tulsa Market), Oklahoma City, OK, El Paso, TX, and McKinney, TX, VENU is poised for significant expansion. With five additional markets in pre-construction, the Company is paving the way for sustained growth as it continues to shape the future of the entertainment landscape.

Source: Venu Holding Corporation

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Lager, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live

Forward-Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250107336016/en/

Media Relations

Chloe Hoeft

Venu Holding Corporation (“VENU”)

719-895-5470

choeft@venu.live

Investor Relations

Dave Gentry

RedChip Companies, Inc.

1-407-644-4256

VENU@redchip.com

Source: Venu Holding Corporation

FAQ

What were VENU's Fire Pit Suite sales in 2024?

VENU's Fire Pit Suite sales reached $77.7 million in 2024, with December alone contributing over $11 million.

What is VENU's sales projection for Fire Pit Suites in 2025?

VENU projects Fire Pit Suite sales to exceed $200 million in 2025.

Which markets does VENU currently operate in?

VENU currently operates venues in Gainesville, GA, and Colorado Springs, CO.

What is the value of VENU's active construction and development projects?

VENU has approximately $1.3 billion in active construction and development across Broken Arrow, Oklahoma City, El Paso, and McKinney.

What amenities are included with VENU's Fire Pit Suite ownership?

Fire Pit Suite ownership includes lifetime concert access, premium food and beverage, VIP priority parking, dedicated restrooms, potential meet-and-greets with talent, and investment benefits through guaranteed rents and ticket resale revenue.