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Better Plant Sciences congratulated its affiliate NeonMind Biosciences for significant advancements in its drug development and specialty clinics launch. On November 8, 2021, NeonMind partnered with SRx Health Solutions to operate NeonMind-branded clinics, aiming to address mental health needs across Canada. NeonMind, recognized as a top innovator, holds a 26% ownership stake by Better Plant. Its divisions focus on psychedelic drug development and integrated mental health services, positioning the company to deliver innovative treatments.
Better Plant Sciences (OTCQB: VEGGF) announced the addition of The Organic Grocer to its retail network for Jusu Wellness and Jusu Bar products. This independent grocer in Metro Vancouver specializes in health-conscious offerings and will highlight Jusu's health benefits through in-store demos and giveaways. Since acquiring Jusu in October 2020, Better Plant expanded its retail footprint to 11 locations across Canada, including Whole Foods Market. The global natural skincare market is projected to reach US$ 10.6 billion by 2027, with the Canadian market growing at a 9.4% CAGR.
Better Plant Sciences Inc. (OTCQB:VEGGF) has acquired mushroom coffee functional food assets from NeonMind Biosciences for C$645,000 plus a 3% royalty on net sales above C$1 million for 25 years. This purchase includes 4 mushroom coffee products and related marketing properties, aimed at enhancing Better Plant's presence in the growing functional mushroom market, valued at USD $25.4 billion in 2020 and projected to grow at 8.44% CAGR from 2021-2026. The acquisition supports Better Plant's strategy for sustainable, plant-based product development.
Better Plant Sciences Inc. (OTCQB: VEGGF) announced that its Jusu cold-pressed juices are now available at Whole Foods Market locations in Metro Vancouver, specifically Cambie and North Burnaby. Six juice varieties are being offered, including 'Dancing in the Dark' and 'Good Vibrations'. The company expects this partnership to promote growth within its Jusu ecosystem. Additionally, Jusu juices are accessible in Victoria, and 14 face care products are available in seven Whole Foods locations across Ontario. The press release emphasizes Better Plant's commitment to sustainable, plant-based products.
Better Plant Sciences Inc. has announced the relaunch of its Jusu Wellness product line, introducing ten 100% pure essential oils and six essential oil blends with spritzers. These products, marketed towards health-conscious consumers, emphasize sustainability with 100% recyclable packaging. The global essential oils market is on a growth trajectory, projected to increase at a CAGR of 7.5% from 2020 to 2027, driven by a rising consumer preference for natural products. The Jusu collection is now available for purchase in Canada through getjusu.com.
Better Plant Sciences Inc. (OTCQB:VEGGF) announced that its Urban Juve product line is now available at four Blush Lane Organic Market locations in Canada, enhancing product accessibility. The collaboration aligns with Freshlocal Solutions' commitment to sustainability, demonstrating Better Plant's dedication to environmentally friendly practices. Urban Juve features a range of Ayurvedic skincare products made with 100% natural ingredients, emphasizing wellness education in its business model. This move is part of Better Plant's strategy to expand its market presence and consumer reach.
Better Plant Sciences (OTCQB:VEGGF) has partnered with Beauty Night Society to support its virtual counseling program by donating 40% of proceeds from the limited-edition Asana Body & Massage Oil. The initiative aims to address the increased mental health challenges since the pandemic, providing crucial support for women living in poverty. Better Plant emphasizes its commitment to community engagement and plans to continue support through product donations and social media campaigns as in-person services resume, catering to the holistic needs of its clientele.
Better Plant Sciences Inc. (OTCQB:VEGGF) has launched seven new Jusu cold-pressed juices, expanding its product line to a total of 14 offerings. The new juices include unique flavors such as Mustang Cel-y and Purple Rain. This product expansion aims to meet diverse consumer preferences and capitalize on the growing cold-pressed juice market, projected to reach $4.65 billion by 2028. New juices will be available through retail locations and online platforms, supported by targeted marketing campaigns.
