Better Plant's Jusu Launches Pure Essential Oils and Spritzers

Rhea-AI Summary

Better Plant Sciences Inc. has announced the relaunch of its Jusu Wellness product line, introducing ten 100% pure essential oils and six essential oil blends with spritzers. These products, marketed towards health-conscious consumers, emphasize sustainability with 100% recyclable packaging. The global essential oils market is on a growth trajectory, projected to increase at a CAGR of 7.5% from 2020 to 2027, driven by a rising consumer preference for natural products. The Jusu collection is now available for purchase in Canada through getjusu.com.

Positive

• Relaunching of 16 new essential oil products, expanding product offerings.
• Essential oils market growing at a projected CAGR of 7.5% until 2027, indicating a strong demand.
• Products are 100% recyclable, aligning with sustainability trends.

Negative

• None.

Better Plant's Jusu Launches Pure Essential Oils and Spritzers

VANCOUVER, BC / ACCESSWIRE / August 17, 2021 / Better Plant Sciences Inc. (CSE:PLNT)(OTCQB:VEGGF)(FSE:YG3) ("Better Plant"), a wellness company that develops and sells sustainable, plant-based products that are better for health and better for the earth, is relaunching a line of ten 100% pure essential oils, and six pure essential oil blends with six essential oil spritzers. These new products will be relaunched as part of the Jusu Wellness Home collection, and are available for purchase in Canada from getjusu.com.

The six essential oils blends and six accompanying spritzers have been relaunched under the names: Cleanse, Wellness, OM, Camper's Friend, Inspire, and Relax. The pure essential oils come in the varieties: lavender, eucalyptus, grapefruit, peppermint, tea tree, cedarwood, frankincense, ylang ylang, lemon, and bergamot. In keeping with Better Plant's commitment to doing better for the environment; the glass essential oil bottles and the spritzer bottles are 100% recyclable.

"Jusu Wellness products already contain essential oils due to their beneficial properties for the skin, as well as for their all natural scents," says Joelle Fiorito, Director of Operations at Jusu. "Adding essential oils and spritzers allows consumers to bring all of those benefits in to their daily lives, whether is it by adding a few drops of the Relax essential oil blend to a diffuser in their home, or carrying a Camper's Blend spritzer with them on their next outdoor excursion."

According to a report by Grandview Research, the global essential oils market demand was estimated at 247.08 kilotons in 2020 and is expected to grow at a compound annual growth rate of 7.5% from 2020 to 2027. Essential oils offer several health benefits, which drives the demand for these oils in pharmaceutical applications. Essential oils are sourced from plants and unlike most of the conventional medicines and drugs, essential oils have no major side effects. Consumers' rising preference for natural and organic products is driving the application of essential oils in cosmetics, homecare products, and food & beverages.

About Better Plant:
Better Plant harnesses plant intelligence and leverages modern science to offer sustainable, plant-based products that are better for health and better for the earth. It makes and sells over 90 proprietary products, all made with 100% natural ingredients, under the brands Jusu, Urban Juve and Wright & Well. Better Plant operates Jusu Bar, a quick serve restaurant alternative in Victoria, BC, which serves up fresh, healthy, and nutritious options with a focus on Jusu cold-pressed juices. Jusubar.com offers home delivery of refrigerated plant-based beverages consisting of cold-pressed juices and packaged juice cleanses for delivery in select cities in Alberta and BC. Through its Shopify enabled eCommerce sites getjusu.com and urbanjuve.com, Better Plant sells plant-based personal care products, including skin care, hair care and body care as well as plant-based all-natural home cleaning products. Better Plant's products are sold wholesale to retailers, grocers, restaurants and cleaning companies in Canada. Better Plant also offers operational, financial, and other services to companies with businesses that align with Better Plant's mission to help create a better world. Better Plant incubated NeonMind Biosciences Inc., which sells medicinal mushroom infused coffees and is engaged in drug development of psychedelic compounds with two lead psilocybin-based drug candidates targeting obesity. Better Plant owns approximately 27% of NeonMind Biosciences Inc., whose common shares trade under the tickers CSE:NEON, OTCQB:NMDBF and FFE:6UF.

For more information on Jusu Wellness, visit getjusu.com or follow Jusu Wellness on Instagram or Facebook.

For more information on Better Plant, visit betterplantsciences.com or follow on Instagram, Twitter or LinkedIn.

Penny White, President & CEO
penny@betterplantsciences.com
1-833-515-2677

Investor Relations:
Alexandra Dumanski
invest@betterplantsciences.com
1-833-515-2677

Sales Inquiries:
Amber Allen, Head of Sales
amber@betterplantsciences.com
604-808-8118

The Canadian Securities Exchange has not reviewed, approved or disapproved the contents of this news release.

Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, "forward looking statements") under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, brand development, availability of packaging, intellectual property protection, reduced global commerce and reduced access to raw materials and other supplies due to the spread of COVID-19, the potential for not acquiring any rights as a result of the patent application and any products making use of the intellectual property may be ineffective or the company may be unsuccessful in commercializing them; and other approvals will be required before commercial exploitation of the intellectual property can happen. Demand for the company's products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Better Plant cautions readers not to place undue reliance on forward-looking statements provided by Better Plant, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Better Plant expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE: Better Plant Sciences Inc.

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FAQ

What new products has Better Plant launched under the Jusu brand?

Better Plant has relaunched ten 100% pure essential oils and six essential oil blends with spritzers under the Jusu brand.

Where can consumers purchase the new Jusu essential oil products?

The new Jusu essential oil products are available for purchase in Canada at getjusu.com.

What are the expected growth trends for the essential oils market?

The global essential oils market is projected to grow at a compound annual growth rate (CAGR) of 7.5% from 2020 to 2027.

What sustainability measures has Better Plant included in their product packaging?

All essential oil and spritzer bottles are made from 100% recyclable materials.