Better Plant Adds Fraser Valley Retail Coverage Through The Organic Grocer

Rhea-AI Summary

Better Plant Sciences (OTCQB: VEGGF) announced the addition of The Organic Grocer to its retail network for Jusu Wellness and Jusu Bar products. This independent grocer in Metro Vancouver specializes in health-conscious offerings and will highlight Jusu's health benefits through in-store demos and giveaways. Since acquiring Jusu in October 2020, Better Plant expanded its retail footprint to 11 locations across Canada, including Whole Foods Market. The global natural skincare market is projected to reach US$ 10.6 billion by 2027, with the Canadian market growing at a 9.4% CAGR.

Positive

• Expanded retail distribution for Jusu products through The Organic Grocer.
• Increased brand visibility and partnership opportunities with a reputable health-focused grocer.
• Jusu Bar products are now available at 11 retail locations, enhancing sales potential.
• Growth in the natural and organic skincare market projected to reach US$ 10.6 billion by 2027.

Negative

• None.

VANCOUVER, BC / ACCESSWIRE / September 23, 2021 / Better Plant Sciences Inc. (CSE:PLNT)(OTCQB:VEGGF)(FSE:YG3) ("Better Plant" or the "Company"), a wellness company that develops and sells sustainable, plant-based products that are better for health and better for the earth, is pleased to announce that it has added The Organic Grocer to its list of retail wholesalers for Jusu Wellness and Jusu Bar products. The Organic Grocer is one of Metro Vancouver's leading independent organic grocers, providing full service industry leading expertise in health and wellness for its community with a focus on environmental and ecological consciousness.

The Organic Grocer was established in 1993 by co-founders Deb Foote and former Canadian Health Food Association Board member, Garth Owen. The business came under new ownership in June, 2021 and since then they have implemented features such as a health and wellness desk that offers 10-minute consultations to customers with in-store nutritionists. The store will be celebrating its 28th anniversary in October, and plans on having Jusu participate as a partner vendor for in-store demonstrations, giveaways, samples, and gifts. "Having worked with The Organic Grocer with other brands, I know from experience what they can do to drive revenue in the Fraser Valley. The Organic Grocer is well known for taking on only premium quality products and brands", says Head of Sales for Better Plant, Amber Allen.

Since Better Plant completed its acquisition of Jusu in October 2020, the Company has expanded Jusu Bar's retail distribution to 11 high-volume retail locations throughout Western Canada including Red Barn Market, Lifestyle Market and 21 Healthy Planet stores in Eastern Canada. Jusu Bar was also recently listed as a vendor by Whole Foods Market Pacific Northwest, and has already fulfilled multiple reorders from the three Whole Foods Market locations where it is currently available.

Adding this new esteemed retail location marks an expansion of the Jusu brand products to Surrey and the Fraser Valley. "We are thrilled for our new partnership with Jusu and the opportunity for our customers to experience the health benefits of their juices", says Kristina Cavallari, Owner of The Organic Grocer and Registered Holistic Nutritionist. "We have a deep appreciation for their commitment to health and wellness, as it aligns with our values and the local communities in which we both serve. We look forward to growing this partnership together for many years to come, and promoting how healthy dietary changes positively improve and change our lives."

According to a ResearchAndMarkets.com report, the global natural and organic skin care products market is expected to reach US$ 10.6 Billion by 2027. The Canadian market for natural and organic skin care products is estimated to be growing at a compound annual growth rate (CAGR) of 9.4% over the 2020-2027 period.

In addition to selling through a retail network, Jusu Bar delivers its products directly to consumers in Metro Vancouver and Calgary through its eCommerce website, https://jusubar.com/. Jusu Wellness products are available for international shipping from its eCommerce website, https://getjusu.com/.

About Better Plant Sciences Inc.
Better Plant harnesses plant intelligence and leverages modern science to offer sustainable, plant-based products that are better for health and better for the earth. It makes and sells over 75 proprietary products, all made with 100% natural ingredients, under the brands Jusu, Urban Juve and Wright & Well. Better Plant operates Jusu Bar, a quick serve restaurant alternative in Victoria, BC, which serves up fresh, healthy, and nutritious options with a focus on Jusu cold-pressed juices. Jusubar.com offers home delivery of refrigerated plant-based beverages consisting of cold-pressed juices and packaged juice cleanses. Through its Shopify enabled eCommerce sites getjusu.com and urbanjuve.com, Better Plant sells plant-based personal care products and cleaning products. Better Plant products are sold through a network of over 150 online and brick and mortar retail locations including Whole Foods Market, Pharmasave, Healthy Planet and Vitasave. Better Plant also offers operational, financial, and other services to companies with businesses that align with Better Plant's mission to help create a better world.

For more information on Jusu Wellness, visit getjusu.com or follow Jusu Wellness on Instagram or Facebook.

For more information or to purchase Jusu Bar, visit jusubar.com or follow on Instagram.

For more information on Better Plant, visit betterplantsciences.com or follow on Instagram, Twitter or LinkedIn.

Penny White, President & CEO
penny@betterplantsciences.com
1-833-515-2677

Investor Relations:
Alexandra Dumanski
invest@betterplantsciences.com
1-833-515-2677

Sales Inquiries:
Amber Allen, Head of Sales
amber@betterplantsciences.com
604-808-8118

The Canadian Securities Exchange has not reviewed, approved or disapproved the contents of this news release.

Cautionary Statement Regarding Forward-Looking Statements
This press release includes forward-looking information and statements (collectively, "forward looking statements") under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon a number of estimates, forecasts, beliefs and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such risks, uncertainties and factors include, but are not limited to: risks related to the development, testing, licensing, brand development, availability of packaging, intellectual property protection, reduced global commerce and reduced access to raw materials and other supplies due to the spread of COVID-19, the potential for not acquiring any rights as a result of the patent application and any products making use of the intellectual property may be ineffective or the company may be unsuccessful in commercializing them; and other approvals will be required before commercial exploitation of the intellectual property can happen. Demand for the company's products, general business, economic, competitive, political and social uncertainties, delay or failure to receive board or regulatory approvals where applicable, and the state of the capital markets. Better Plant cautions readers not to place undue reliance on forward-looking statements provided by Better Plant, as such forward-looking statements are not a guarantee of future results or performance and actual results may differ materially. The forward-looking statements contained in this press release are made as of the date of this press release, and Better Plant expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.

SOURCE: Better Plant Sciences Inc.

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FAQ

What new retail partnership did Better Plant Sciences announce?

Better Plant Sciences has partnered with The Organic Grocer to sell Jusu Wellness and Jusu Bar products.

How many retail locations does Jusu Bar have in Canada?

Jusu Bar products are now available at 11 high-volume retail locations throughout Canada.

What is the expected growth of the natural skincare market?

The global natural skincare products market is projected to reach US$ 10.6 billion by 2027.

What is Better Plant Sciences' stock symbol?

Better Plant Sciences' stock symbol is VEGGF on the OTCQB.

How has Better Plant expanded its retail distribution since acquiring Jusu?

Since acquiring Jusu in October 2020, Better Plant has expanded its retail distribution significantly, including listings at Whole Foods Market.