Veeva Commercial Pulse Improves Segmentation and Targeting with Brick-Level HCP Access Data for 21 Countries
Veeva Systems (NYSE: VEEV) has launched Veeva Commercial Pulse, a quarterly data subscription service providing HCP access and multichannel engagement metrics for the life sciences industry. The service leverages data from over 500 million Veeva CRM interactions to deliver insights across 21 countries.
Commercial Pulse offers comprehensive coverage of more than 3 million healthcare professionals across 102 specialties, with metrics segmented by country, specialty, and brick for data privacy. The service is currently available with 2024 quarterly data for major markets including the US, Canada, and various European and Asian countries, with 2025 quarterly releases beginning in April.
The solution is part of Veeva Data Cloud, alongside Veeva OpenData, Link, and Compass, aimed at improving segmentation and targeting for commercial operations and data analytics teams.
Veeva Systems (NYSE: VEEV) ha lanciato Veeva Commercial Pulse, un servizio di abbonamento ai dati trimestrali che fornisce accesso agli HCP e metriche di coinvolgimento multicanale per l'industria delle scienze della vita. Il servizio sfrutta i dati di oltre 500 milioni di interazioni Veeva CRM per offrire approfondimenti in 21 paesi.
Commercial Pulse offre una copertura completa di oltre 3 milioni di professionisti sanitari in 102 specialità, con metriche segmentate per paese, specialità e brick per la privacy dei dati. Il servizio è attualmente disponibile con dati trimestrali del 2024 per i principali mercati, tra cui Stati Uniti, Canada e vari paesi europei e asiatici, con i rilasci trimestrali del 2025 che inizieranno ad aprile.
La soluzione è parte di Veeva Data Cloud, insieme a Veeva OpenData, Link e Compass, con l'obiettivo di migliorare la segmentazione e il targeting per le operazioni commerciali e i team di analisi dei dati.
Veeva Systems (NYSE: VEEV) ha lanzado Veeva Commercial Pulse, un servicio de suscripción de datos trimestrales que proporciona acceso a HCP y métricas de compromiso multicanal para la industria de ciencias de la vida. El servicio aprovecha datos de más de 500 millones de interacciones de Veeva CRM para ofrecer información en 21 países.
Commercial Pulse ofrece una cobertura integral de más de 3 millones de profesionales de la salud en 102 especialidades, con métricas segmentadas por país, especialidad y brick para la privacidad de los datos. El servicio está actualmente disponible con datos trimestrales de 2024 para los principales mercados, incluidos EE. UU., Canadá y varios países europeos y asiáticos, con lanzamientos trimestrales de 2025 que comenzarán en abril.
La solución es parte de Veeva Data Cloud, junto con Veeva OpenData, Link y Compass, destinada a mejorar la segmentación y el targeting para las operaciones comerciales y los equipos de análisis de datos.
Veeva Systems (NYSE: VEEV)는 생명 과학 산업을 위한 HCP 접근 및 다채널 참여 메트릭을 제공하는 분기별 데이터 구독 서비스인 Veeva Commercial Pulse를 출시했습니다. 이 서비스는 5억 건 이상의 Veeva CRM 상호작용 데이터를 활용하여 21개 국가에 걸쳐 통찰력을 제공합니다.
Commercial Pulse는 102개 전문 분야에 걸쳐 300만 명 이상의 의료 전문가에 대한 포괄적인 커버리지를 제공하며, 데이터 프라이버시를 위해 국가, 전문 분야 및 브릭별로 세분화된 메트릭을 제공합니다. 이 서비스는 현재 미국, 캐나다 및 여러 유럽 및 아시아 국가를 포함한 주요 시장에 대한 2024년 분기별 데이터로 제공되며, 2025년 분기별 릴리스는 4월에 시작됩니다.
이 솔루션은 Veeva OpenData, Link 및 Compass와 함께 Veeva Data Cloud의 일부로, 상업 운영 및 데이터 분석 팀을 위한 세분화 및 타겟팅 개선을 목표로 하고 있습니다.
Veeva Systems (NYSE: VEEV) a lancé Veeva Commercial Pulse, un service d'abonnement de données trimestrielles fournissant un accès aux HCP et des métriques d'engagement multicanal pour l'industrie des sciences de la vie. Le service s'appuie sur des données provenant de plus de 500 millions d'interactions Veeva CRM pour offrir des insights dans 21 pays.
Commercial Pulse offre une couverture complète de plus de 3 millions de professionnels de la santé dans 102 spécialités, avec des métriques segmentées par pays, spécialité et brick pour la confidentialité des données. Le service est actuellement disponible avec des données trimestrielles pour 2024 pour les principaux marchés, y compris les États-Unis, le Canada et divers pays européens et asiatiques, avec des publications trimestrielles pour 2025 commençant en avril.
La solution fait partie de Veeva Data Cloud, aux côtés de Veeva OpenData, Link et Compass, visant à améliorer la segmentation et le ciblage pour les opérations commerciales et les équipes d'analyse de données.
Veeva Systems (NYSE: VEEV) hat Veeva Commercial Pulse gestartet, einen vierteljährlichen Daten-Abonnementdienst, der HCP-Zugriff und Multichannel-Engagement-Metriken für die Life-Sciences-Branche bereitstellt. Der Dienst nutzt Daten aus über 500 Millionen Veeva CRM-Interaktionen, um Einblicke in 21 Länder zu liefern.
Commercial Pulse bietet eine umfassende Abdeckung von mehr als 3 Millionen Gesundheitsfachkräften in 102 Fachrichtungen, mit Metriken, die nach Land, Fachrichtung und Brick zur Datensicherheit segmentiert sind. Der Dienst ist derzeit mit vierteljährlichen Daten für 2024 für wichtige Märkte, einschließlich der USA, Kanada und verschiedener europäischer und asiatischer Länder, verfügbar, wobei die vierteljährlichen Veröffentlichungen für 2025 im April beginnen.
Die Lösung ist Teil der Veeva Data Cloud, zusammen mit Veeva OpenData, Link und Compass, die darauf abzielt, die Segmentierung und Zielgruppenansprache für kommerzielle Operationen und Datenanalyseteams zu verbessern.
- Launched new data product leveraging 500M+ CRM interactions
- Extensive market coverage across 21 countries
- Large dataset of 3M+ healthcare professionals
- Expanding coverage planned for additional Asian and European markets
- None.
Delivered quarterly, Commercial Pulse is generated from more than 500 million Veeva CRM interactions for the industry's most complete, timely, and accurate HCP access data
Commercial Pulse is unique in giving customers HCP data that has:
- True Industry Census: Based on global usage of Veeva's leading CRM Suite, Pulse is the most complete, timely, and accurate data set for HCP access.
- Unmatched Coverage: Access and engagement metrics by channel are available for more than three million HCPs across 102 specialties and 21 countries.
- Aggregated for Data Privacy: HCP metrics are segmented and aggregated by country, specialty, and brick for data privacy.
"Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe," said Peter Stark, executive vice president of Veeva Data Cloud. "We look forward to working with our early customers to bring the value of Pulse data to their commercial operations."
Pulse is available today with 2024 quarterly data covering
Veeva Commercial Pulse is part of Veeva Data Cloud, which includes Veeva OpenData, Veeva Link, and Veeva Compass. For more information, visit veeva.com/Pulse.
About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.
Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva's products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10- Q for the period ended October 31, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 36 and 37), and in our subsequent SEC filings, which you can access at sec.gov.
Contact:
Alison Borris
Veeva Systems
925-226-8821
alison.borris@veeva.com
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SOURCE Veeva Systems
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