Veeva CRM Pulse Improves Segmentation and Targeting with Brick-Level HCP Access Data for 21 Countries
Veeva Systems (NYSE: VEEV) ha lanciato Veeva CRM Pulse, un servizio di abbonamento ai dati trimestrali che fornisce accesso agli HCP e metriche di coinvolgimento multicanale per l'industria delle scienze della vita. Il servizio sfrutta i dati provenienti da oltre 500 milioni di interazioni Veeva CRM, coprendo più di 3 milioni di professionisti sanitari in 102 specialità in 21 paesi.
CRM Pulse offre dati di accesso agli HCP a livello di mattoni per segmentazione, targeting e pianificazione del coinvolgimento, presentando dati reali di censimento del settore basati sull'uso della Suite CRM di Veeva. Il servizio è attualmente disponibile per i clienti CRM di Veeva con dati trimestrali del 2024 che coprono i principali mercati, inclusi gli Stati Uniti, il Canada e vari paesi europei e asiatici. Le pubblicazioni di dati trimestrali per il 2025 inizieranno ad aprile, con piani per espandere la copertura a ulteriori paesi asiatici ed europei il prossimo anno.
Veeva Systems (NYSE: VEEV) ha lanzado Veeva CRM Pulse, un servicio de suscripción a datos trimestrales que proporciona acceso a HCP y métricas de compromiso multicanal para la industria de ciencias de la vida. El servicio aprovecha datos de más de 500 millones de interacciones de Veeva CRM, cubriendo más de 3 millones de profesionales de la salud en 102 especialidades en 21 países.
CRM Pulse ofrece datos de acceso a HCP a nivel de ladrillo para segmentación, orientación y planificación de compromiso, presentando datos reales de censo de la industria basados en el uso de la Suite CRM de Veeva. El servicio está actualmente disponible para los clientes de CRM de Veeva con datos trimestrales de 2024 que cubren los principales mercados, incluidos EE. UU., Canadá y varios países europeos y asiáticos. Las publicaciones de datos trimestrales para 2025 comenzarán en abril, con planes para expandir la cobertura a países asiáticos y europeos adicionales el próximo año.
Veeva Systems (NYSE: VEEV)는 Veeva CRM Pulse를 출시했습니다. 이는 생명 과학 산업을 위한 HCP 접근 및 다채널 참여 지표를 제공하는 분기별 데이터 구독 서비스입니다. 이 서비스는 5억 건 이상의 Veeva CRM 상호작용의 데이터를 활용하며, 21개국의 102개 전문 분야에서 300만 명 이상의 의료 전문가를 포함합니다.
CRM Pulse는 세분화, 타겟팅 및 참여 계획을 위한 벽돌 수준의 HCP 접근 데이터를 제공하며, Veeva의 CRM Suite 사용을 기반으로 한 실제 산업 인구 조사 데이터를 특징으로 합니다. 이 서비스는 현재 Veeva의 CRM 고객을 위해 제공되며, 2024년의 분기별 데이터는 미국, 캐나다 및 여러 유럽 및 아시아 국가를 포함한 주요 시장을 다룹니다. 2025년의 분기별 데이터 출시는 4월에 시작되며, 내년에는 추가 아시아 및 유럽 국가로의 범위 확대 계획이 있습니다.
Veeva Systems (NYSE: VEEV) a lancé Veeva CRM Pulse, un service d'abonnement de données trimestrielles fournissant un accès aux HCP et des métriques d'engagement multicanal pour l'industrie des sciences de la vie. Le service s'appuie sur des données provenant de plus de 500 millions d'interactions Veeva CRM, couvrant plus de 3 millions de professionnels de la santé dans 102 spécialités dans 21 pays.
CRM Pulse offre des données d'accès HCP au niveau de la brique pour la segmentation, le ciblage et la planification de l'engagement, présentant de véritables données de recensement de l'industrie basées sur l'utilisation de la Suite CRM de Veeva. Le service est actuellement disponible pour les clients CRM de Veeva avec des données trimestrielles de 2024 couvrant les principaux marchés, y compris les États-Unis, le Canada et divers pays européens et asiatiques. Les publications de données trimestrielles pour 2025 commenceront en avril, avec des plans d'expansion de la couverture à d'autres pays asiatiques et européens l'année prochaine.
Veeva Systems (NYSE: VEEV) hat Veeva CRM Pulse eingeführt, einen vierteljährlichen Daten-Abonnementdienst, der HCP-Zugriff und Multichannel-Engagement-Metriken für die Life-Sciences-Branche bereitstellt. Der Dienst nutzt Daten aus über 500 Millionen Veeva CRM-Interaktionen, die mehr als 3 Millionen Gesundheitsfachkräfte in 102 Fachrichtungen in 21 Ländern abdecken.
CRM Pulse bietet zugriffsbezogene Daten auf HCP-Ebene für Segmentierung, Zielgruppenansprache und Engagement-Planung und präsentiert echte Branchendaten basierend auf der Nutzung der Veeva CRM Suite. Der Dienst ist derzeit für Veevas CRM-Kunden verfügbar, mit vierteljährlichen Daten für 2024, die wichtige Märkte wie die USA, Kanada und verschiedene europäische und asiatische Länder abdecken. Die vierteljährlichen Datenveröffentlichungen für 2025 beginnen im April, mit Plänen zur Erweiterung der Abdeckung auf weitere asiatische und europäische Länder im nächsten Jahr.
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Delivered quarterly, CRM Pulse is generated from more than 500 million Veeva CRM interactions for the industry's most complete, timely, and accurate HCP access data
Pulse is unique in giving customers HCP data that has:
- True Industry Census: Based on global usage of Veeva's leading CRM Suite, Pulse is the most complete, timely, and accurate data set for HCP access.
- Unmatched Coverage: Access and engagement metrics by channel are available for more than three million HCPs across 102 specialties and 21 countries.
- Aggregated for Data Privacy: HCP metrics are segmented and aggregated by country, specialty, and brick for data privacy.
"Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe," said Peter Stark, executive vice president of Veeva Data Cloud. "We look forward to working with our early customers to bring the value of CRM Pulse data to their commercial operations."
Pulse is available for license to Veeva's CRM customers today with 2024 quarterly data covering
Veeva CRM Pulse is part of Veeva Data Cloud, which includes Veeva OpenData, Veeva Link, and Veeva Compass. For more information, visit veeva.com/Pulse.
About Veeva Systems
Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world's largest biopharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.
Veeva Forward-looking Statements
This release contains forward-looking statements regarding Veeva's products and services and the expected results or benefits from use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. There are numerous risks that have the potential to negatively impact our results, including the risks and uncertainties disclosed in our filing on Form 10- Q for the period ended October 31, 2024, which you can find here (a summary of risks which may impact our business can be found on pages 36 and 37), and in our subsequent SEC filings, which you can access at sec.gov.
Contact:
Alison Borris
Veeva Systems
925-226-8821
alison.borris@veeva.com
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SOURCE Veeva Systems
FAQ
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