Tata Communications announces five-year host broadcasting services deal with World Athletics

Rhea-AI Summary

Tata Communications has secured a five-year global host broadcasting services deal with World Athletics, starting in 2025. This partnership includes major events such as the World Championships in Tokyo, World Athletics Indoor Championships in Nanjing, World Athletics Relays in Guangzhou, and World Athletics Road Running Championships in San Diego.

The agreement aims to enhance innovation and audience engagement through customized, world-class live content delivery to broadcasters globally. With a focus on technology and sustainability, Tata Communications will support World Athletics' initiatives to increase the sport's reach, particularly in India, and create a connected fan base through localized feeds.

Key figures include a global viewing audience of one billion for the World Championships.

Positive

• Tata Communications secures five-year deal, ensuring long-term collaboration.
• Broadcast coverage of high-profile events like World Championships in Tokyo with a global audience of one billion.
• Enhanced technology platform for superior global broadcast experience.
• Focus on using technology to support sustainability efforts.
• Commitment to increase athletics reach in India, aligning with World Athletics' vision.
• Capability to deliver customized, high-quality live content globally.

Negative

• Potential high operational costs associated with delivering global broadcasting services.
• Risk of execution challenges in live broadcasting across multiple regions.
• Pressure to meet high expectations for superior broadcast experiences.

Insights

Financial Analyst

Tata Communications securing a five-year global host broadcasting services deal with World Athletics is a meaningful move, with financial implications for stakeholders. Investors should note that such agreements can lead to steady revenue streams, given the long-term nature of the contract. This deal solidifies Tata Communications' presence in the sports broadcasting arena, potentially enhancing its market share and operational stability.

From a financial perspective, the commitment to provide world-class live content to broadcasters aligns with the company's strategy to leverage its global media platform, potentially leading to revenue growth. The focus on enhancing viewer experience through advanced technology could also drive demand for Tata Communications' services. Investors should keep an eye on operational expenses related to this deal and their impact on quarterly earnings. However, long-term revenue growth seems promising.

Tech Expert

The technical partnership underpinning this deal is noteworthy. Tata Communications' deployment of a video native edge platform and application stack showcases cutting-edge technology aimed at creating a superior broadcasting experience. This could position Tata Communications as a leader in the sports technology sector.

For investors, understanding the capabilities of the video native edge platform is crucial. It ensures low latency and high-quality streaming, critical for live sports events that demand real-time action. The scalability and resilience of these solutions also enhance Tata Communications' ability to handle large-scale global events, further establishing its reliability in the market.

Tata Communications to provide global host broadcasting services to cover World Athletics Series events, including the World Championships in Tokyo in 2025, and support World Athletics' vision of encouraging the sport through strategic initiatives across India

MUMBAI, India, June 12, 2024 /PRNewswire/ -- Tata Communications today announced a five-year global host broadcasting services deal covering the World Athletics Series of events. From 2025, Tata Communications will be a key strategic supplier for World Athletics, with a view to elevating innovation and audience engagement to new heights.

The collaboration kicks off in another huge year for the sport, with 2025 including the World Athletics Indoor Championships in Nanjing in March, World Athletics Relays in Guangzhou in May and World Athletics Road Running Championships in San Diego in September, as well as the flagship World Athletics Championships in Tokyo.

The World Athletics Championships, taking place from 13–21 September in 2025, is an event which regularly draws a global viewing audience of one billion people.

Tata Communications will empower World Athletics to captivate a global fan base and forge lasting connections with the sport by amplifying the excitement and drama of live global athletics competitions.

The company will deliver customised, world-class live content to broadcasters across continents, to ensure the action reaches fans in every corner of the globe. As the host broadcaster, it will take on the pivotal role of crafting immersive coverage for World Athletics events globally. Furthermore, Tata Communications will enable broadcasters to elevate the viewer experience and create a connected fan base through localized regional feeds.

The deal with World Athletics benefits from Tata Communications global media platform underpinned by a video native edge platform and application stack, offers reliable end-to-end support that meets the coverage demands of the sport's action-packed calendar of international events. The enhanced technology platform will enable World Athletics to bring a superior broadcast experience for fans globally.

World Athletics is committed to increasing the reach of the sport across the world. Tata Communications shares this vision with World Athletics and will support them in this endeavour, with a focused emphasis on supporting initiatives within India.

Tata Communications will also work with Worth Athletics to use the power of technology to enhance and progress World Athletics' sustainability efforts, which is core to its future strategy.

Dhaval Ponda, Global Head of Media & Entertainment Business, Tata Communications said, "It is an exciting time of new content and changing viewer demands. Tata Communications is ideally placed as a global connectivity provider to help World Athletics meet its ambition of bringing athletics and inspirational stories to fans around the world. We offer the global footprint and scalable, resilient solutions necessary to carry these stories from arenas directly to viewers, whether from the UK, Tokyo, USA or beyond. As we bring the vibrancy of global athleticism to screens, I'm eager to see those stories inspire the next generation of Indian sporting excellence."

About World Athletics

World Athletics is the international governing body for athletics (track & field & running events). Our vision is to use the power and accessibility of athletics and our athletes to create a healthier and fitter world. World Athletics serves a number of stakeholders: elite athletes, their coaches, and their agents, and the 214 national athletics federations that make up the organisation, commercial partners and broadcasters. We work closely with the national federations to develop the sport around the globe, and with local organising committees to stage the biggest international athletics events, exciting and engaging fans of all ages.

About Tata Communications

A part of the Tata Group, Tata Communications (NSE: TATACOMM) (BSE: 500483) is a global digital ecosystem enabler powering today's fast-growing digital economy in more than 190 countries and territories. Leading with trust, it enables digital transformation of enterprises globally with collaboration and connected solutions, core and next gen connectivity, cloud hosting and security solutions and media services. 300 of the Fortune 500 companies are its customers and the company connects businesses to 80% of the world's cloud giants. For more information, please visit www.tatacommunications.com. 

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Forward-looking and cautionary statements

Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications' expected financial position, business strategy, the future development of Tata Communications' operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications' network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company's communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications' industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications' control, include, but are not limited to, those risk factors discussed in Tata Communications Limited's Annual Reports. 

The Annual Reports of Tata Communications Limited are available at www.tatacommunications.com. Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.

© 2024 Tata Communications Ltd. All rights reserved.

TATA COMMUNICATIONS and TATA are trademarks or registered trademarks of Tata Sons Private Limited in India and certain countries.

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SOURCE Tata Communications

FAQ

What is the Tata Communications and World Athletics deal about?

Tata Communications has signed a five-year global host broadcasting services deal with World Athletics, starting in 2025, to cover major athletics events globally.

When will the Tata Communications broadcasting deal start?

The deal will commence in 2025.

Which major events are covered under the Tata Communications and World Athletics deal?

The deal covers the World Championships in Tokyo, World Athletics Indoor Championships in Nanjing, World Athletics Relays in Guangzhou, and World Athletics Road Running Championships in San Diego.

How will the Tata Communications deal benefit World Athletics?

The deal will enhance innovation and audience engagement through customized, world-class live content delivery to broadcasters globally.

What is the expected global audience for the World Athletics Championships under this deal?

The World Athletics Championships in Tokyo is expected to draw a global viewing audience of one billion people.

How does Tata Communications plan to support World Athletics' sustainability efforts?

Tata Communications will use its technology to enhance and progress World Athletics' sustainability initiatives.

How will Tata Communications increase the reach of athletics in India?

Tata Communications will focus on supporting World Athletics' strategic initiatives to promote the sport across India.