USANA Partners with World-Famous Jamaican Bobsled Team to Help Fuel Their Olympic Dreams

Rhea-AI Summary

USANA Health Sciences has entered into a partnership with the Jamaica Bobsleigh and Skeleton Federation (JBSF) to support the team's nutritional needs through the 2026 Winter Olympics. This collaboration aims to enhance the performance of Jamaican athletes by providing them with high-quality nutritional products. Nelson Stokes, the CEO of JBSF, highlighted the importance of this partnership for the athletes' nutrition and trust in USANA's commitment to clean sport. Brent Neidig, USANA's chief commercial officer, expressed enthusiasm for this partnership and its potential success. USANA has a history of supporting athletes, contributing to over 276 Olympic and Paralympic medals and 617 World titles.

Positive

• USANA's partnership with JBSF enhances brand visibility by associating with a globally recognized sports team.
• The agreement extends through the 2026 Winter Olympics, providing long-term exposure and marketing opportunities.
• This collaboration underscores USANA's commitment to supporting clean sport and athlete nutrition, enhancing its reputation in the health and wellness sector.

Negative

• None.

Partnership will run through 2026 Winter Olympics

SALT LAKE CITY, June 20, 2024 /PRNewswire/ -- USANA Health Sciences, Inc., a leader in global nutrition, has recently entered into a partnership agreement with the world-famous Jamaica Bobsleigh and Skeleton Federation (JBSF). The partnership will run through the 2026 Winter Olympics, where USANA will provide the team with the nutritional products they need to perform at their best.

To learn more about USANA, please visit USANA.com.

"Our vision of making the impossible, possible demands of us a commitment to excellence in every regard and in every detail," said Nelson "Chris" Stokes, chairman and CEO of the Jamaica Bobsleigh and Skeleton Federation. "For our athletes, nutrition is a huge part of that. We are very happy to be working with USANA on this grand project. We trust USANA because of its commitment to clean sport, the quality and efficacy of its products, and its track record of fueling athletes to over 276 Olympic and Para-Olympic medals and 617 World titles."

The JBSF provides an opportunity for Jamaican male and female athletes to participate in the sport of bobsleigh and skeleton at both a development and elite level, with the clear goal of producing World and Olympic Champions.

"I am really excited about this new partnership with the JBSF and I think it will be a big success for both parties," said Brent Neidig, USANA's chief commercial officer. "We have such a unique roster of sponsored athletes and teams, that it shows how athletes from all sports can benefit from a training regime that includes USANA products. I can't wait to root the team on during the 2026 Olympics, I know they will make us all proud."

About Jamaica Bobsled
The Jamaica Bobsleigh and Skeleton Federation (JBSF) is the governing body for the sport of Bobsleigh and Skeleton in Jamaica and has been a member of the International Bobsleigh and Skeleton Federation since 1987. The JBSF therefore has administrative responsibility for the iconic Jamaican Bobsled team, immortalized in the 1993 perennial favorite movie, Cool Runnings. Since its dramatic and auspicious debut at the Calgary Olympic Winter Games in 1988, the Jamaican Bobsled team has competed in seven subsequent Games, most recently in Beijing in 2022 where it had its largest contingent ever including a 2-man team, a 4-man team and a women's Monobob competitor. The team remains the most globally recognizable brand in the sport of bobsled and one of the most beloved brands in the Olympic Movement.

For more information go to www.jbsf.co

About USANA
USANA (NYSE:USNA) prides itself on providing consumers with quality nutritional and lifestyle products. From its award-winning supplements to its innovative Celavive skincare and Active Nutrition lines, USANA has proven for over 30 years why it's a company you can trust. How about giving us a try? Shop at USANA.com or learn more at whatsupUSANA.com.

Media Contact:
(801) 954-7645
media(at)USANAinc(dot)com

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SOURCE USANA

FAQ

What is the duration of USANA's partnership with the Jamaica Bobsleigh and Skeleton Federation?

The partnership will run through the 2026 Winter Olympics.

Which team has USANA partnered with for the 2026 Winter Olympics?

USANA has partnered with the Jamaica Bobsleigh and Skeleton Federation.

Why did the Jamaica Bobsleigh and Skeleton Federation choose USANA for their partnership?

The JBSF chose USANA because of its commitment to clean sport, the quality and efficacy of its products, and its track record of supporting athletes to win over 276 Olympic and Paralympic medals and 617 World titles.

How does the partnership between USANA and the Jamaica Bobsleigh and Skeleton Federation benefit the athletes?

The partnership provides Jamaican athletes with high-quality nutritional products to enhance their performance and support their training regimes.

What are the goals of the Jamaica Bobsleigh and Skeleton Federation?

The goals of the JBSF are to provide opportunities for Jamaican athletes to participate in bobsleigh and skeleton at development and elite levels, with the aim of producing World and Olympic Champions.