US Foods 2024 Diner Dispatch Survey Uncovers Surprising Shifts in Diner Preferences
US Foods has released its 2024 Diner Dispatch survey, revealing significant shifts in American dining preferences. Key findings include:
1. 55% prefer dining at restaurants over takeout or delivery, up from 43% in 2023.
2. Average monthly spend on dining out increased to $191 in 2024, from $166 in 2023.
3. Women now spend 33% more than men on average per month, reversing the 2023 trend.
4. Casual dining remains the most popular choice, increasing to 69% from 63% in 2023.
5. Diners are willing to wait up to 26 minutes without a reservation, up from 20 minutes in 2023.
6. 90% prefer print menus over QR codes, a significant increase across all generations.
The survey aims to help operators make informed decisions to meet diner expectations and improve the in-restaurant experience.
US Foods ha rilasciato il suo sondaggio Diner Dispatch 2024, rivelando significativi cambiamenti nelle preferenze culinarie americane. I principali risultati includono:
1. Il 55% preferisce mangiare al ristorante piuttosto che ordinare da asporto o ricevere consegne, in aumento rispetto al 43% del 2023.
2. La spesa media mensile per mangiare fuori è aumentata a $191 nel 2024, rispetto ai $166 del 2023.
3. Le donne ora spendono in media il 33% in più rispetto agli uomini ogni mese, invertendo la tendenza del 2023.
4. La ristorazione informale rimane la scelta più popolare, aumentando al 69% rispetto al 63% del 2023.
5. I clienti sono disposti ad aspettare fino a 26 minuti senza una prenotazione, rispetto ai 20 minuti del 2023.
6. Il 90% preferisce i menu stampati ai codici QR, un aumento significativo tra tutte le generazioni.
Il sondaggio mira ad aiutare gli operatori a prendere decisioni informate per soddisfare le aspettative dei clienti e migliorare l'esperienza in ristorante.
US Foods ha lanzado su encuesta Diner Dispatch 2024, revelando cambios significativos en las preferencias gastronómicas americanas. Los hallazgos clave incluyen:
1. El 55% prefiere comer en restaurantes en lugar de pedir comida para llevar o entrega, aumentando del 43% en 2023.
2. El gasto mensual promedio en comidas fuera de casa aumentó a $191 en 2024, desde $166 en 2023.
3. Las mujeres ahora gastan un 33% más que los hombres en promedio por mes, invirtiendo la tendencia del 2023.
4. La comida informal sigue siendo la opción más popular, aumentando del 63% al 69% en 2023.
5. Los comensales están dispuestos a esperar hasta 26 minutos sin reserva, un aumento desde los 20 minutos en 2023.
6. El 90% prefiere menús impresos en lugar de códigos QR, un aumento significativo en todas las generaciones.
La encuesta busca ayudar a los operadores a tomar decisiones informadas para satisfacer las expectativas de los comensales y mejorar la experiencia en el restaurante.
US Foods는 2024년 다이너 디스패치 설문조사를 발표하며 미국의 식사 선호도에 대한 중대한 변화를 밝혔습니다. 주요 발견 사항은 다음과 같습니다:
1. 55%가 배달이나 테이크아웃보다 레스토랑에서 식사하는 것을 선호합니다, 2023년의 43%에서 증가했습니다.
2. 외식 시 월 평균 지출이 2024년에는 $191로 증가했으며, 이는 2023년의 $166에서 증가한 수치입니다.
3. 이제 여성의 월 평균 지출이 남성보다 33% 더 많아졌으며, 이는 2023년의 경향을 뒤집는 결과입니다.
4. 캐주얼 다이닝이 여전히 가장 인기 있는 선택이며, 2023년의 63%에서 69%로 증가했습니다.
5. 식사 예약 없이 26분까지 기다릴 용의가 있는 손님이 증가했으며, 이는 2023년의 20분에서 증가한 수치입니다.
6. 90%가 QR 코드보다 인쇄된 메뉴를 선호합니다, 이는 모든 세대에서 의미 있는 증가를 보여줍니다.
이번 설문조사는 운영자들이 고객의 기대를 충족하고 레스토랑 내 경험을 개선하기 위한 정보 기반 결정을 내릴 수 있도록 돕는 것을 목표로 합니다.
US Foods a publié son sondage Diner Dispatch 2024, révélant des changements significatifs dans les préférences alimentaires des Américains. Les conclusions clés incluent :
1. 55% préfèrent manger dans des restaurants plutôt qu'en livraison ou à emporter, en hausse par rapport à 43% en 2023.
2. Les dépenses moyennes mensuelles pour manger à l'extérieur ont augmenté à $191 en 2024, contre $166 en 2023.
3. Les femmes dépensent désormais en moyenne 33% de plus que les hommes par mois, inversant la tendance de 2023.
4. La reste le choix le plus populaire, passant de 63% à 69% entre 2023 et 2024.
5. Les clients sont prêts à attendre jusqu'à 26 minutes sans réservation, contre 20 minutes en 2023.
6. 90% préfèrent les menus imprimés aux codes QR, une augmentation significative dans toutes les générations.
Le sondage vise à aider les opérateurs à prendre des décisions éclairées pour répondre aux attentes des clients et améliorer l'expérience en restaurant.
US Foods hat seine Umfrage Diner Dispatch 2024 veröffentlicht, die bedeutende Veränderungen in den amerikanischen Essgewohnheiten aufzeigt. Die wichtigsten Ergebnisse sind:
1. 55% bevorzugen das Essen im Restaurant gegenüber Takeout oder Lieferung, ein Anstieg von 43% im Jahr 2023.
2. Die durchschnittlichen monatlichen Ausgaben für das Essen gehen sind auf $191 im Jahr 2024 gestiegen, von $166 im Jahr 2023.
3. Frauen geben nun durchschnittlich 33% mehr aus als Männer pro Monat, was den Trend von 2023 umkehrt.
4. Casual Dining bleibt die beliebteste Wahl und steigt von 63% auf 69% im Jahr 2023.
5. Gäste sind bereit, bis zu 26 Minuten ohne Reservierung zu warten, ein Anstieg von 20 Minuten im Jahr 2023.
6. 90% bevorzugen gedruckte Menüs gegenüber QR-Codes, ein signifikanter Anstieg in allen Generationen.
Die Umfrage soll den Betreibern helfen, informierte Entscheidungen zu treffen, um die Erwartungen der Gäste zu erfüllen und das Erlebnis im Restaurant zu verbessern.
- None.
- None.
Results Reinforce the Importance of the In-Restaurant Customer Experience
“As a leader in foodservice and a proud partner of our customers, we are excited to share the diner trends currently shaping the restaurant industry,” said Diane Hund, senior vice president and chief marketing officer, US Foods. “Now in its second year, our 2024 Diner Dispatch provides deeper insights into the preferences shaping how diners approach their dining experience. It allows us to delve into how diner preferences have shifted since last year and, in turn, deliver our promise to help our operators Make It.”
The in-restaurant customer experience continues to play a key role in driving profitability and customer loyalty. Despite lingering impacts of inflation on diner behaviors, results showcase an increased preference for dining out at a restaurant. Survey highlights include:
-
Dining-out triumphs takeout with atmosphere and socializing driving this preference:
55% prefer dining at restaurants over ordering takeout or delivery versus43% in 2023. The atmosphere the restaurant provides and time to socialize with others remain the top reasons diners prefer to dine out when comparing 2023 to 2024 data. -
Monthly spends have increased: The average monthly spend dining at restaurants in 2024 was
$191 $166 -
Gender spends have flip-flopped: Women spent
33% more on average per month than men in 2024 versus men spending19% more on average per month than women in 2023. -
Casual dining is king and on the rise: Casual dining continues to be the most popular restaurant choice when dining out, climbing up to
69% in 2024 from63% in 2023. - Patience is prevailing: At restaurants, diners are willing to wait up to 26 minutes without a reservation, compared to only 20 minutes in 2023.
-
QR code menus fall even more out of favor across all generations:
90% prefer print menus over QR codes versus74% in 2023. Dislike of QR codes is growing across all generation segments, with95% of baby boomers increasing their paper menu preference in 2024 versus86% in 2023, and90% of Gen Z preferring paper menus over QR codes in 2024, up from69% in 2023.
Helping operators find the right solutions to navigate a variety of industry opportunities, including those found in the 2024 survey, is at the heart of the recently launched, US Foods MORE platform. The platform is designed to provide operators with expert support including a solution to navigate the downward impact of inflation, while providing opportunities to capitalize on the dining experience. The MORE platform support includes:
- MORE QUALITY products that consistently deliver outstanding flavor and performance, while minimizing waste and labor.
- MORE SUPPORT from a dedicated team of US Foods experts who can help an operator enhance their overall customer experience with staff training tools to reduce wait times and dining room layout suggestions for enhancing social interactions while dining.
- MORE TOOLS like US Foods Menu, a program that enables operators to easily update printed menus and enable QR code linking.
- MORE DELIVERIES to enable more flexibility, frequency and responsiveness so the operator has the products they need when they need it.
To view all survey results, visit: www.usfoods.com/our-services/business-trends/american-dining-out-habits-2024.html
Survey Methodology
In April of 2024, US Foods surveyed more than 1,005 people which reflects the demographic makeup of the general American population.
About US Foods
With a promise to help its customers Make It, US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 250,000 restaurants and foodservice operators to help their businesses succeed. With more than 70 broadline locations and approximately 90 cash and carry stores, US Foods and its 30,000 associates provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology, and business solutions. US Foods is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241008659223/en/
Media Contact:
Sara Matheu
773-580-3775
Sara.Matheu@usfoods.com
Source: US Foods
FAQ
What percentage of diners prefer eating at restaurants over takeout in 2024?
How much do Americans spend on average per month dining out in 2024?
What type of dining experience is most popular according to the USFD survey?
How long are diners willing to wait without a reservation in 2024?
Do diners prefer print menus or QR code menus in 2024?
