U.S. Bank unveils industry-leading card, savings combination
U.S. Bank has unveiled two new U.S. Bank Smartly® products: the U.S. Bank Smartly™ Visa Signature® Card and U.S. Bank Smartly® Savings. These products are designed to work together, offering up to 4% cash back on card purchases and up to 4.10% APY on savings with qualifying balances of $100,000 or more.
The credit card offers a baseline of 2% cash back on every purchase, which can increase based on the cardholder's combined average daily eligible balance. The savings account, available in all 50 states, offers competitive rates when paired with the Smartly Card or an eligible checking account. These new offerings complement the existing Bank Smartly® Checking and U.S. Bank Smartly® Rewards products.
U.S. Bank is also highlighting its digital banking capabilities, including its highly-rated mobile app, which allows for quick account opening, loan applications, and features like cobrowse technology and DIY direct deposit switching.
U.S. Bank ha svelato due nuovi prodotti U.S. Bank Smartly®: la U.S. Bank Smartly™ Visa Signature® Card e il U.S. Bank Smartly® Savings. Questi prodotti sono progettati per lavorare insieme, offrendo fino al 4% di rimborso sugli acquisti con carta e fino al 4,10% APY sui risparmi con saldi idonei di $100.000 o più.
La carta di credito offre un rimborso di base del 2% su ogni acquisto, che può aumentare in base al saldo medio giornaliero combinato del titolare della carta. Il conto di risparmio, disponibile in tutti e 50 gli stati, offre tassi competitivi quando abbinato alla Smartly Card o a un conto corrente idoneo. Queste nuove offerte si affiancano ai prodotti esistenti Bank Smartly® Checking e U.S. Bank Smartly® Rewards.
U.S. Bank sta anche evidenziando le sue capacità di banking digitale, inclusa la sua app mobile altamente valutata, che consente un'apertura rapida dei conti, domande di prestito e funzioni come la tecnologia di co-navigation e il cambio di deposito diretto fai-da-te.
U.S. Bank ha presentado dos nuevos productos U.S. Bank Smartly®: la U.S. Bank Smartly™ Visa Signature® Card y U.S. Bank Smartly® Savings. Estos productos están diseñados para trabajar juntos, ofreciendo hasta un 4% de reembolso en compras con tarjeta y hasta un 4.10% APY en ahorros con saldos calificados de $100,000 o más.
La tarjeta de crédito ofrece un reembolso base del 2% en cada compra, el cual puede aumentar según el saldo promedio diario combinado del titular de la tarjeta. La cuenta de ahorros, disponible en los 50 estados, ofrece tasas competitivas cuando se combina con la Smartly Card o una cuenta corriente elegible. Estas nuevas ofertas complementan los productos existentes Bank Smartly® Checking y U.S. Bank Smartly® Rewards.
U.S. Bank también destaca sus capacidades de banca digital, incluyendo su aplicación móvil altamente valorada, que permite una rápida apertura de cuentas, solicitudes de préstamos y características como la tecnología de co-navegación y el cambio de depósito directo por cuenta propia.
U.S. Bank는 두 가지 새로운 U.S. Bank Smartly® 제품을 발표했습니다: U.S. Bank Smartly™ Visa Signature® Card와 U.S. Bank Smartly® Savings. 이 제품들은 함께 작동하도록 설계되어 있으며, 카드 구매시 최대 4% 캐시백과 $100,000 이상의 적격 잔액에 대해 최대 4.10% APY를 제공합니다.
신용카드는 모든 구매에 대해 기본적으로 2% 캐시백을 제공하며, 이는 카드 소지자의 평균 적격 잔액에 따라 증가할 수 있습니다. 이 저축 계좌는 전 주에서 이용 가능하며, Smartly Card 또는 적격 체크 계좌와 함께 사용할 때 경쟁력 있는 금리를 제공합니다. 이러한 새로운 제품들은 기존의 Bank Smartly® Checking 및 U.S. Bank Smartly® Rewards 제품을 보완합니다.
U.S. Bank는 또한 빠른 계좌 개설, 대출 신청, 공동 탐색 기술 및 DIY 직접 입금 전환과 같은 기능을 허용하는 앱과 같은 디지털 뱅킹 기능을 강조하고 있습니다.
U.S. Bank a dévoilé deux nouveaux produits U.S. Bank Smartly® : la U.S. Bank Smartly™ Visa Signature® Card et U.S. Bank Smartly® Savings. Ces produits sont conçus pour fonctionner ensemble, offrant jusqu'à 4% de remise en espèces sur les achats par carte et jusqu'à 4,10% APY sur les économies avec des soldes éligibles de 100 000 $ ou plus.
La carte de crédit offre une remise de base de 2% sur chaque achat, qui peut augmenter en fonction du solde moyen journalier combiné du titulaire de la carte. Le compte d'épargne, disponible dans les 50 états, offre des taux compétitifs lorsqu'il est associé à la carte Smartly ou à un compte courant éligible. Ces nouvelles offres complètent les produits existants Bank Smartly® Checking et U.S. Bank Smartly® Rewards.
U.S. Bank met également en avant ses capacités de banque numérique, y compris son application mobile très bien notée, qui permet une ouverture de compte rapide, des demandes de prêt et des fonctionnalités telles que la technologie de co-navigation et le changement de dépôt direct en libre-service.
U.S. Bank hat zwei neue Produkte U.S. Bank Smartly® vorgestellt: die U.S. Bank Smartly™ Visa Signature® Card und U.S. Bank Smartly® Savings. Diese Produkte sind darauf ausgelegt, zusammenzuarbeiten und bieten bis zu 4% Cashback bei Kartenkäufen und bis zu 4,10% APY bei Ersparnissen mit qualifizierten Guthaben von 100.000 $ oder mehr.
Die Kreditkarte bietet eine Basis von 2% Cashback auf jeden Kauf, der je nach kombinierter durchschnittlicher täglicher Berechtigung des Karteninhabers erhöht werden kann. Das Sparkonto, das in allen 50 Bundesstaaten erhältlich ist, bietet wettbewerbsfähige Zinsen, wenn es mit der Smartly-Karte oder einem berechtigten Girokonto kombiniert wird. Diese neuen Angebote ergänzen die bestehenden Produkte Bank Smartly® Checking und U.S. Bank Smartly® Rewards.
U.S. Bank hebt auch seine digitalen Banking-Funktionen hervor, einschließlich seiner hoch bewerteten mobilen App, die eine schnelle Kontoeröffnung, Kreditanträge und Funktionen wie Co-Browsing-Technologie und die selbstständige Umstellung des direkten Einzahlens ermöglicht.
- Introduction of new U.S. Bank Smartly® products offering up to 4% cash back on card purchases
- New savings account offering up to 4.10% APY with qualifying balances
- Potential for increased customer acquisition and retention through competitive product offerings
- Expansion of digital banking capabilities, including highly-rated mobile app
- None.
Insights
U.S. Bank's introduction of the Smartly™ Visa Signature® Card and Smartly® Savings account is a strategic move to attract and retain customers in a competitive banking landscape. The up to 4% cash back on all purchases is
The 4.10% APY on savings for high-balance customers is
U.S. Bank's new Smartly products tap into several key consumer trends. First, there's a growing demand for high-yield savings accounts amidst rising interest rates. Second, consumers increasingly seek credit cards with high cash-back rates. By combining these two products, U.S. Bank is creating a unique value proposition that could appeal to a broad range of customers, from young professionals to affluent individuals.
The tiered structure cleverly encourages customers to increase their deposits, potentially attracting high-net-worth individuals from competitors. The nationwide availability and integration with the highly-rated mobile app cater to the growing preference for digital banking solutions. However, the success of this strategy will largely depend on U.S. Bank's ability to effectively market these complex products and educate consumers on their benefits, as well as maintain competitive rates in a rapidly evolving financial landscape.
U.S. Bank's integration of the new Smartly products with their top-rated mobile app showcases a strong focus on digital banking innovation. The ability to open accounts, apply for loans and manage finances all within the app aligns with consumer expectations for seamless digital experiences. The introduction of cobrowse technology for remote assistance is particularly noteworthy, as it bridges the gap between digital convenience and personalized service.
The DIY direct deposit feature and Greenlight partnership for family banking demonstrate U.S. Bank's commitment to user-centric design and addressing specific customer needs. These tech-forward features could give U.S. Bank a competitive edge in attracting digitally savvy customers. However, the bank must ensure robust security measures and smooth integration of these new products into their existing digital infrastructure to maintain customer trust and satisfaction. The success of these digital offerings will be important in driving adoption of the new Smartly products.
Bank Smartly products offer up to
The
“There has never been a better time to become a
Bank Smartly credit cardholders can earn an unlimited
For example, clients with an average daily combined qualifying balance of:
-
$5,000 $49,999 2.5% total cash back. -
$50,000 $99,999 3% total cash back. -
$100,000 4% total cash back.
For savers, Bank Smartly Savings is a new competitive rate savings account that empowers clients to earn more on their savings balances, with the flexibility of a traditional savings account at
Available in all 50 states, the Bank Smartly Savings account and Bank Smartly Card offerings are the newest additions to follow the launch of Bank Smartly® Checking and
“Not only is it more rewarding to be a
-
Through the No. 1 rated
U.S. Bank Mobile App, clients and non-clients can quickly open new deposit accounts, apply for a mortgage loan, home equity line of credit or apply for and receive a personal loan in minutes and more. - With cobrowse, clients can share their screen and get step-by-step guidance from their local banker via the mobile app and online banking through industry-leading cobrowse technology.
- Clients can quickly and conveniently switch their paycheck direct deposit when opening a new account through the DIY direct deposit feature.
-
For families with kids and teens,
U.S. Bank recently partnered with Greenlight to offer complimentary access to the Greenlight debit card and money app – all within theU.S. Bank Mobile App.
Learn more about
About
U.S. Bancorp, with more than 70,000 employees and
Disclosures:
Deposit products are offered by
* Rewards earned on the card are in Points. The baseline rewards earned are 2 Points for every
** You must maintain the minimum balance needed for each tier in order to earn the Annual Percentage Yield (APY) disclosed. The advertised APY is accurate as of 9.4.2024, All rates and APYs are subject to change after the account is opened. Fees could reduce earnings on the account. Interest rates currently offered on applicable deposit accounts are determined at the bank's discretion and may change daily. The minimum balance for opening an account is
Investment and Insurance products and services including annuities are: NOT A DEPOSIT • NOT FDIC INSURED • MAY LOSE VALUE • NOT BANK GUARANTEED • NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY |
For
For
For
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904863280/en/
Evan Lapiska,
evan.lapiska@usbank.com
Source: U.S. Bancorp
FAQ
What are the new U.S. Bank Smartly® products introduced by U.S. Bank (USB)?
What is the maximum cash back percentage offered by the new U.S. Bank Smartly™ Visa Signature® Card?
What is the highest APY offered by the new U.S. Bank Smartly® Savings account?
How can U.S. Bank customers increase their cash back rewards with the new Smartly products?
