Uber and Turo announce partnership to bring Turo vehicles to Uber Rent
Uber Technologies (NYSE: UBER) and Turo have announced a multi-year partnership to integrate Turo's peer-to-peer car sharing marketplace into the Uber Rent platform. Starting in early 2025, Uber customers in the US, UK, Canada, Australia, and France will be able to rent from Turo's extensive selection of over 1,600 vehicle makes and models directly through the Uber app.
This collaboration aims to boost opportunities for Turo hosts and provide Uber users with access to a diverse range of vehicles. The partnership is expected to tap into a $150 billion-plus total addressable market, promoting shared vehicle access and reducing private car ownership. Both companies view this as a strategic move towards shaping the future of transportation.
Uber Technologies (NYSE: UBER) e Turo hanno annunciato una partnership pluriennale per integrare il mercato di condivisione auto tra privati di Turo nella piattaforma Uber Rent. A partire dagli inizi del 2025, i clienti Uber negli USA, Regno Unito, Canada, Australia e Francia potranno noleggiare direttamente tramite l'app Uber da un'ampia selezione di oltre 1.600 marche e modelli di veicoli di Turo.
Questa collaborazione mira ad aumentare le opportunità per gli host di Turo e fornire agli utenti Uber accesso a una gamma diversificata di veicoli. La partnership si prevede approfitterà di un mercato totale indirizzabile di oltre 150 miliardi di dollari, promuovendo l'accesso a veicoli condivisi e riducendo la proprietà di auto private. Entrambe le aziende vedono questo come un passo strategico verso la costruzione del futuro dei trasporti.
Uber Technologies (NYSE: UBER) y Turo han anunciado una asociación plurianual para integrar el mercado de compartición de automóviles entre particulares de Turo en la plataforma Uber Rent. A partir de principios de 2025, los clientes de Uber en EE. UU., Reino Unido, Canadá, Australia y Francia podrán alquilar directamente a través de la app de Uber de una amplia selección de más de 1.600 marcas y modelos de vehículos de Turo.
Esta colaboración tiene como objetivo aumentar las oportunidades para los anfitriones de Turo y proporcionar a los usuarios de Uber acceso a una diversidad de vehículos. Se espera que la asociación aproveche un mercado total abordable de más de 150 mil millones de dólares, promoviendo el acceso compartido a vehículos y reduciendo la propiedad de automóviles privados. Ambas compañías ven esto como un movimiento estratégico hacia la configuración del futuro del transporte.
우버 테크놀로지스 (NYSE: UBER)와 투로는 투로의 개인 간 자동차 공유 시장을 우버 렌트 플랫폼에 통합하는 다년 파트너십을 발표했습니다. 2025년 초부터 미국, 영국, 캐나다, 호주, 프랑스의 우버 고객은 우버 앱을 통해 투로의 1,600종 이상의 다양한 차량 모델을 직접 빌릴 수 있게 됩니다.
이번 협력은 투로의 호스트에게 기회를 제공하고 우버 사용자에게 다양한 차량 접근을 제공하는 것을 목표로 합니다. 이 파트너십은 1,500억 달러 이상의 전체 주소 가능한 시장을 활용하여 공유 차량 접근을 촉진하고 개인 차량 소유를 줄일 것으로 기대됩니다. 양사는 이를 운송의 미래를 형성하기 위한 전략적 움직임으로 보고 있습니다.
Uber Technologies (NYSE: UBER) et Turo ont annoncé un partenariat pluriannuel pour intégrer le marché de partage de voitures entre particuliers de Turo dans la plateforme Uber Rent. À partir de début 2025, les clients d'Uber aux États-Unis, au Royaume-Uni, au Canada, en Australie et en France pourront louer directement via l'application Uber parmi une large sélection de plus de 1 600 marques et modèles de véhicules de Turo.
Cette collaboration vise à accroître les opportunités pour les hôtes de Turo et à offrir aux utilisateurs d'Uber un accès à une gamme diversifiée de véhicules. Ce partenariat devrait exploiter un marché total adressable de plus de 150 milliards de dollars, favorisant l'accès à des véhicules partagés et réduisant la possession de voitures privées. Les deux entreprises considèrent cela comme un mouvement stratégique vers la définition de l'avenir des transports.
Uber Technologies (NYSE: UBER) und Turo haben eine mehrjährige Partnerschaft angekündigt, um den Peer-to-Peer-Carsharing-Markt von Turo in die Uber Rent-Plattform zu integrieren. Ab Anfang 2025 werden Uber-Kunden in den USA, dem Vereinigten Königreich, Kanada, Australien und Frankreich direkt über die Uber-App aus über 1.600 Fahrzeugmarken und -modellen von Turo wählen können.
Diese Zusammenarbeit zielt darauf ab, die Möglichkeiten für Turo-Hosts zu verbessern und Uber-Nutzern den Zugang zu einer Vielzahl von Fahrzeugen zu ermöglichen. Es wird erwartet, dass die Partnerschaft einen insgesamt über 150 Milliarden Dollar umfassenden adressierbaren Markt erschließt, den Zugang zu gemeinsam genutzten Fahrzeugen fördert und den Besitz privater Autos verringert. Beide Unternehmen sehen dies als strategischen Schritt zur Gestaltung der Zukunft des Verkehrs.
- Expansion into new markets: US, UK, Canada, Australia, and France
- Access to Turo's extensive vehicle selection of over 1,600 makes and models
- Potential to tap into a $150 billion-plus total addressable market
- Strategic alignment with future transportation trends
- Increased revenue potential through expanded service offerings
- None.
This partnership between Uber and Turo marks a significant shift in the car rental landscape. By integrating Turo's peer-to-peer model into Uber's platform, we're seeing a convergence of sharing economy principles in transportation. This move could potentially disrupt traditional car rental companies and accelerate the trend towards more flexible, on-demand vehicle access.
The estimated
This partnership has positive implications for both Uber and Turo. For Uber, it diversifies revenue streams beyond ride-hailing and food delivery, potentially improving its financial stability. Turo gains access to Uber's massive user base, which could significantly boost its growth trajectory.
However, the financial impact may not be immediate, as the rollout is slated for early 2025. Investors should monitor key metrics such as user acquisition costs, average revenue per user and contribution margin to gauge the partnership's success. It's also important to consider how this might affect Uber's core business margins and whether it could cannibalize existing services.
The technical integration of Turo's inventory into Uber's app represents a significant challenge and opportunity. Success will hinge on creating a seamless user experience that maintains the simplicity Uber users expect while incorporating Turo's diverse vehicle options. This integration could potentially serve as a blueprint for future collaborations in the mobility sector.
From a data perspective, this partnership could yield valuable insights into travel patterns and vehicle preferences, enhancing both companies' ability to optimize their services. However, they'll need to navigate data privacy concerns, especially given the global nature of the rollout and varying regulations across countries.
Uber customers throughout the
Uber will bring Turo's extraordinary selection of over 1,600 makes and models to the Uber Rent platform, beginning in early 2025. The partnership aims to unlock more opportunities for Turo hosts to turbocharge entrepreneurship, while enabling millions of Uber customers in the US,
"Our partnership with Uber unlocks a huge opportunity to utilize the Uber Rent platform to turbocharge growth and further cement our position as the world's largest peer-to-peer car sharing platform," said Turo Vice President, Business Development, Andro Vrdoljak. "By joining forces with Uber, Turo is well positioned to penetrate a massive
"We see flexible access to shared vehicles as a critical part of the future of transportation - and partnerships such as this with Turo are a key part of getting there while continuing to offer the best experience for riders," said Niraj Patel, Global Head of Consumer Vehicles at Uber. "By working together, we can further our shared goals of reducing private car ownership and putting the cars that are on the road to better use, all while giving Uber Rent customers more choice to pick the ideal car for their next errand or weekend getaway."
About Turo
Turo is the world's largest car sharing marketplace, where you can rent the perfect car for wherever you're going from a vibrant community of trusted hosts across the US,
With an unwavering mission of putting the world's 1.5 billion cars to better use, Turo unlocks the hidden value in idle and underutilized assets, empowering anyone to get in the driver's seat. Find your drive® — Turo.
To learn more about Turo, please visit www.turo.com.
About Uber
Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 52 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
Media Contacts:
press@turo.com
press@uber.com
Source: Turo Inc.
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SOURCE Turo Inc.
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