Craveable Groceries, Delivered: Stew Leonard's Now Available on Uber Eats

Rhea-AI Summary

Uber Eats announces a new partnership with Stew Leonard's, making the farm fresh food store's products available for delivery across New York, New Jersey, and Connecticut locations. Customers can order through the Uber Eats and Uber apps, accessing exclusive items like Christmas Cookie Milk and chef-made guacamole. Uber One members receive $0 delivery fees and 5% discount on orders over $35, while all customers can enjoy up to 50% off orders of $50+ through November 25th. The partnership offers various products including heat-and-serve items, gameday favorites, and fresh bakery treats from Bethy's Bakery.

Positive

• Expansion of delivery service offerings through partnership with established regional grocery chain
• Additional revenue stream from Stew Leonard's exclusive products
• Potential for increased Uber One membership subscriptions through delivery benefits

Negative

• Promotional discounts of up to 50% may impact short-term margins

Insights

Market Research Analyst

This partnership expands Uber Eats' grocery delivery footprint in the Northeast with a strategic regional player. Stew Leonard's, known for its premium products and loyal customer base, brings unique value to Uber's platform. The exclusive product offerings and promotional strategy ($35 minimum purchase requirement, up to 50% off orders) are designed to drive initial adoption and order values.

The timing ahead of the holiday season is particularly strategic, targeting increased grocery delivery demand. While this regional partnership won't significantly impact Uber's overall revenue immediately, it strengthens their competitive position against Instacart and DoorDash in the lucrative Northeast market. The focus on premium, prepared foods and specialty items suggests higher average order values and margins compared to standard grocery delivery.

SAN FRANCISCO, Nov. 12, 2024 /PRNewswire/ -- Uber Eats (NYSE: UBER) is excited to announce a new partnership with Stew Leonard's, the family-owned and operated farm fresh food store renowned for its exceptional quality and unique shopping experience. Now, from everyday items to exclusive cult-favorites, customers can enjoy the convenience of having their favorite Stew Leonard's products delivered right to their doorstep.

From everyday items to cult-favorites, customers can enjoy the best of Stew Leonard's delivered to their doorstep.

All of Stew Leonard's iconic New York, New Jersey, and Connecticut locations are available now to shop on the Uber Eats and Uber apps—giving consumers near instant-access to the brand's exclusive items, from dairy-fresh Christmas Cookie Milk to their chef-made chunky guacamole. As always, Uber One members will benefit from $0 Delivery Fee and 5% discount on all Stew Leonard's orders with a $35 minimum purchase^†. And all consumers will benefit from up to 50% off their next Stew Leonard's order of $50 or more through November 25th^{† †}. Terms apply. See app for details.

"Growing up outside of Connecticut, I've always admired Stew Leonard's for its incredible in-store experience and its truly unique selection of fresh, high-quality products," said Beryl Sanders, Director of Grocery and Retail Partnerships at Uber. "Now, with Stew Leonard's on Uber Eats, we're bringing a taste of that iconic shopping experience right to people's doorsteps. This partnership allows us to offer our customers even more of what they crave, and discover new items from this beloved brand."

"Before he opened Stew Leonard's in 1969, my grandfather delivered milk from his family's dairy to local customers," said Jake Tavello, COO at Stew Leonard's. "Today, more than 55 years after he ended his milk delivery route, my family is proud to partner with Uber Eats.  We're excited to offer our shoppers the convenience of online shopping and home delivery of our farm fresh milk, chef-prepared meals, freshly baked cookies, and more."

Through the Uber Eats app, customers can browse a wide range of Stew Leonard's exclusive products, including:

• Heat and serve items, including Stew's best-selling parmesan-crusted chicken, cheese quesadillas, and handmade meatballs.
• Gameday menu favorites, from hot pizzas and spicy chicken wings to 7-layer dip and more.
• Fresh sweets and treats directly from Bethy's Bakery, like Bethy's award-winning chocolate chip cookies, heavenly apple crisp, and kettle-boiled bagels.

To place an order, customers simply need to open the Uber Eats app, select their desired Stew Leonard's location, and browse the available products. Orders can be placed for immediate delivery or scheduled for a future time.

†Taxes and fees may still apply. See app for membership details.

† † Promo expires on (2024-11-25) 11:59PM PDT. Promo valid for 50% off (up to $35) orders of $50 or more (before taxes and fees) from Stew Leonard's. Discount available on your next order only. Valid only for those who received it directly from Uber. Taxes and fees still apply. Offer may not be combined with other offers (except for applicable Uber One member promos). Terms are subject to change. Pickup orders excluded. Other exclusions may apply. See app for details.

About Uber

Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 52 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

Press: press@uber.com

About Stew Leonard's

Stew Leonard's is a family-owned and operated fresh food store with locations in Norwalk, Danbury, and Newington, Conn.; Clifton and Paramus, N.J.; and East Meadow, Farmingdale, and Yonkers, N.Y.  For more information, visit Stew Leonard's website at www.stewleonards.com.

Press: Meghan Bell, 203.847.7213  mbell@stewleonards.com

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SOURCE Uber

FAQ

What are the delivery benefits for Uber One members at Stew Leonard's on Uber Eats (UBER)?

Uber One members receive $0 delivery fees and 5% discount on Stew Leonard's orders over $35.

What is the promotional discount offered for Stew Leonard's orders on Uber Eats (UBER)?

Customers can get up to 50% off orders of $50 or more through November 25th, 2024, with a maximum discount of $35.

Which Stew Leonard's locations are available on Uber Eats (UBER)?

All Stew Leonard's locations in New York, New Jersey, and Connecticut are available for delivery through Uber Eats.