United Expands Economy Cabin Wine Offerings with Debut of New Rosé
United Airlines has unveiled a new domestic economy cabin wine list, expanding choices for customers starting October 1. The lineup includes a new rosé option and exclusive brut bubbles from women-owned brands Just Enough Wines and Maker Wine. United has served over 20 million glasses of wine system-wide in 2024, 1.5 times more than beer or spirits.
The new selection features four wine varietals in 250ml cans, priced at $12 each: Just Enough Wines Rosé, Maker Brut Bubbles, Just Enough Wines Cabernet Sauvignon, and Just Enough Wines Chardonnay. This transition to canned wines will reduce single-use plastic bottles by an estimated 4.7 million per year, supporting United's sustainability commitment.
This refresh is part of United's largest wine program overhaul and ongoing investment in elevating food and beverage offerings, including the addition of premium brands and new dishes to inflight menus.
United Airlines ha presentato una nuova lista di vini per la cabina economica domestica, ampliando le scelte per i clienti a partire dal 1 ottobre. La selezione include una nuova opzione di rosé e bollicine brut esclusive da marchi di proprietà femminile, Just Enough Wines e Maker Wine. Nel 2024, United ha servito oltre 20 milioni di calici di vino a livello di sistema, 1,5 volte in più rispetto alla birra o agli alcolici.
La nuova selezione presenta quattro varietà di vini in lattine da 250 ml, al prezzo di $12 ciascuna: Just Enough Wines Rosé, Maker Brut Bubbles, Just Enough Wines Cabernet Sauvignon e Just Enough Wines Chardonnay. Questa transizione ai vini in lattina ridurrà le bottiglie di plastica monouso di un stimato 4,7 milioni all'anno, sostenendo l'impegno di sostenibilità di United.
Questo rinnovamento fa parte della più grande ristrutturazione del programma vini di United e dell'investimento continuo per migliorare l'offerta di cibo e bevande, inclusa l'aggiunta di marchi premium e nuovi piatti ai menu di volo.
United Airlines ha presentado una nueva lista de vinos para la cabina económica nacional, ampliando las opciones para los clientes a partir del 1 de octubre. La selección incluye una nueva opción de rosado y burbujas brut exclusivas de marcas de propiedad femenina, Just Enough Wines y Maker Wine. En 2024, United ha servido más de 20 millones de copas de vino en todo el sistema, 1.5 veces más que cerveza o licores.
La nueva selección presenta cuatro varietales de vino en latas de 250 ml, a un precio de $12 cada una: Just Enough Wines Rosé, Maker Brut Bubbles, Just Enough Wines Cabernet Sauvignon y Just Enough Wines Chardonnay. Esta transición a los vinos enlatados reducirá las botellas de plástico de un solo uso en aproximadamente 4.7 millones al año, apoyando el compromiso de sostenibilidad de United.
Esta renovación es parte de la mayor reforma del programa de vinos de United y de la inversión continua en elevar las ofertas de comida y bebida, incluyendo la adición de marcas premium y nuevos platos a los menús de vuelo.
유나이티드 항공이 새로운 국내 이코노미 클래스 와인 리스트를 공개했습니다, 10월 1일부터 고객 선택 사항이 확대됩니다. 이 리스트에는 여성 소유 브랜드인 Just Enough Wines와 Maker Wine의 새로운 로제 옵션과 독점 브뤼 버블이 포함됩니다. 유나이티드는 2024년까지 전 시스템에서 2천만 잔 이상의 와인을 제공했습니다, 이는 맥주나 주류보다 1.5배 더 많은 수치입니다.
새로운 선택에는 250ml 캔에 담긴 4가지 와인 품종이 포함되어, 가격은 각 $12입니다: Just Enough Wines Rosé, Maker Brut Bubbles, Just Enough Wines Cabernet Sauvignon, Just Enough Wines Chardonnay. 이 캔 와인으로의 전환은 연간 약 470만 개의 일회용 플라스틱 병을 줄일 것입니다, 유나이티드의 지속 가능성 약속을 지지합니다.
이번 업데이트는 유나이티드의 가장 큰 와인 프로그램 개편의 일환이며, 고급 브랜드와 새로운 요리를 기내 메뉴에 추가하는 식음료 제공 향상을 위한 지속적인 투자입니다.
United Airlines a dévoilé une nouvelle liste de vins pour la cabine économique domestique, élargissant les choix pour les clients à partir du 1er octobre. La sélection comprend une nouvelle option de rosé et des bulles brut exclusives provenant de marques détenues par des femmes, Just Enough Wines et Maker Wine. United a servi plus de 20 millions de verres de vin dans l'ensemble de son réseau en 2024, 1,5 fois plus que la bière ou les spiritueux.
La nouvelle sélection présente quatre variétés de vin en canettes de 250 ml, au prix de 12 $ chacune : Just Enough Wines Rosé, Maker Brut Bubbles, Just Enough Wines Cabernet Sauvignon et Just Enough Wines Chardonnay. Cette transition vers des vins en canette réduira d'environ 4,7 millions par an les bouteilles en plastique à usage unique, soutenant ainsi l'engagement de durabilité de United.
Ce rafraîchissement fait partie de la plus grande révision du programme de vins de United et de l'investissement continu pour améliorer l'offre de nourriture et de boissons, y compris l'ajout de marques premium et de nouveaux plats aux menus en vol.
United Airlines hat eine neue Weinkarte für die Economy Class im Inland enthüllt, die ab dem 1. Oktober den Kunden mehr Auswahlmöglichkeiten bietet. Das Angebot umfasst eine neue Rosé-Option und exklusive Brut-Bubbles von von Frauen geführten Marken, Just Enough Wines und Maker Wine. United hat 2024 über 20 Millionen Gläser Wein im gesamten System serviert, 1,5-mal so viel wie Bier oder Spirituosen.
Die neue Auswahl umfasst vier Weinvarianten in 250 ml Dosen, die jeweils 12 $ kosten: Just Enough Wines Rosé, Maker Brut Bubbles, Just Enough Wines Cabernet Sauvignon und Just Enough Wines Chardonnay. Dieser Übergang zu Dosenweinen wird geschätzt die Anzahl der Einweg-Plastikflaschen um 4,7 Millionen pro Jahr reduzieren, und unterstützt das Umweltengagement von United.
Diese Erneuerung ist Teil der größten Überarbeitung des Weinprogramms von United und der fortlaufenden Investitionen zur Verbesserung des Angebots an Speisen und Getränken, einschließlich der Hinzufügung von Premium-Marken und neuen Gerichten zu den Bordmenüs.
- Introduction of new rosé and exclusive brut bubbles options in economy class
- Partnership with women-owned premium wine brands
- Transition to aluminum canned wines, reducing plastic bottle usage by 4.7 million per year
- Expanded wine variety for economy passengers, offering four different varietals
- Strong wine consumption with over 20 million glasses served system-wide in 2024
- None.
New options from women-owned brands Just Enough Wines and Maker Wine start October 1 and include new rosé and exclusive-to-United brut bubbles, complementing traditional red and white choices
Airline served more than 20 million glasses of wine system-wide so far in 2024 – 1.5 times the number of servings for beer or spirits
According to United, the airline has served more than 20 million glasses of wine system-wide so far this year – that's 1.5 times the number of servings for beer or spirits – and more than 3.2 million glasses of wine in domestic economy alone.
"Our new economy wine list is giving travelers more variety and better quality," said Aaron McMillan, United's Managing Director of Hospitality Programs. "After the overwhelmingly positive response to the addition of rosé in United Polaris® business class, and ongoing fanfare for sparkling options, we're thrilled to now offer rosé and a higher quality brut bubbles option for our economy passengers, delivering a more premium experience onboard."
Now, United's domestic economy passengers will be able to choose from four different wine varietals onboard, each available in a 250 milliliter can – comparable to about a glass and a half of wine – and served with a cup for sipping. Available to purchase on every mainline flight for
- Just Enough Wines Rosé – A dry, crisp rosé from the California Central Coast features a refreshing flavor profile with notes of watermelon and guava and is balanced by a refreshing minerality.
- Maker Brut Bubbles – An aromatic sparkling white from the California Central Coast with bright citrus, white flowers and stone fruit notes and a crisp minerality. This 2023 vintage is crafted by Nicole Walsh, an award-winning producer in
Santa Cruz who has been featured in Wine Enthusiast, Forbes and The San Francisco Chronicle. - Just Enough Wines Cabernet Sauvignon – A full-bodied cabernet sauvignon from the California Central Coast features a vibrant and rich flavor profile of bright cherries, vanilla and sandalwood.
- Just Enough Wines Chardonnay – A medium-bodied chardonnay from the California Central Coast features a bright flavor profile with notes of melon, honeysuckle and toasted brioche.
A More Conscious Wine List
United makes the switch from mini plastic wine bottles to canned wines as consumer demand for canned wine grows. This transition to aluminum canned wine will reduce the use of single-use plastic bottles by an estimated 4.7 million bottles per year. Aluminum is nearly infinitely recyclable and supports United's commitment to sustainability at all altitudes, including recycling onboard its aircraft.
As part of this update, United also adds two women-owned brands to its list of small, independent brands onboard.
Just Enough Wines is a leading female-owned premium canned wine company featuring vintage and appellation specific, award-winning wines derived from vineyards certified by Sustainability in Practice and the California Sustainable Winegrowing Alliance; ensuring each can provides a pleasure-forward, perfectly portioned wine experience. All their great tasting wines have received prestigious accolades, including 90+ points from Wine Enthusiast and James Suckling, and have been featured on "The Today Show" and in Wine Spectator and Oprah Daily.
Maker Wine is a female-founded, premium canned wine company that partners with women and underrepresented winemakers to put their award-winning wines into cans designed to be recyclable. Each can shares the signature and story of the producer who crafted it. Maker is known as the highest rated canned wine in the industry today, with 15+ wines rated 90 points or higher and 43 Gold medals from major competitions like the San Francisco Chronicle Int'l Wine Competition, Sunset Int'l Wine Competition, Sommelier's Challenge and more.
United's Food & Beverage Refresh
The economy wine refresh is part of United's holistic wine program overhaul – its largest to date – and ongoing investment in elevating its food and beverage offerings. Since late 2023, the airline onboarded restaurant-quality, premium brands like Shafer Vineyards, Gary Farrell, Chartron et Trebuchet and Pascal Jolivet. In addition, the airline added more than 60 new dishes to its rotating inflight menus and expanded its premium brand offerings to include illy Cold Brew, Twinning's Tea, Tillamook ice cream and more.
For more information, visit www.united.com and download media assets here.
About United
At United, Good Leads The Way. With
About Just Enough
Just Enough wines, founded in 2020 by Jessica Hershfield and Kaitlyn Lo, is a leading female owned premium canned wine company featuring vintage and appellation specific, award-winning, and sustainable wines; ensuring each can provides a pleasure-forward, perfectly portioned wine experience.
About Maker
Maker is premium wine with a personal story. Maker partners with women and underrepresented winemakers to put their award-winning, dry wines into eco-friendly cans. Each can shares the signature and story of the producer who crafted it. Maker was founded by Stanford GSB grads Sarah Hoffman, Kendra Kawala, and Zoe Victor, and backed by best-in-class investors including Pear VC, Marcy VP, Freedom Trail Capital, The Chainsmokers and Odell Beckham Jr.
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SOURCE United Airlines
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