TELUS named Canada’s Most Trusted Telecom Brand

Rhea-AI Summary

TELUS has been recognized as Canada’s Most Trusted Telecom brand for the fourth consecutive year, according to the Gustavson Brand Trust Index. The company also ranked 12th on the Top 20 list of Most Authentic Brands from a survey of 402 brands. TELUS achieved a brand valuation of $10.1 billion, named Canada’s Most Valuable Telco Brand, and was lauded as the Most Respected Mobile Service Provider. This recognition reflects TELUS's commitment to social responsibility and aligns with their customer-first strategy, further driving brand loyalty.

Positive

• TELUS ranked first overall for brand trust in the telecom category in the Gustavson Brand Trust Index.
• Achieved a brand valuation of $10.1 billion in 2022, named Canada’s Most Valuable Telco Brand.
• Ranked 12th on the Top 20 list of Most Authentic Brands among 402 companies.

Negative

• None.

Gustavson Brand Trust Index ranks TELUS first overall for brand trust in telecom category, topping national competitors

TELUS also made its debut on the Top 20 list of Most Authentic Brands, ranking 12th overall among 402 companies

VANCOUVER, British Columbia, May 02, 2022 (GLOBE NEWSWIRE) -- For the fourth consecutive year, TELUS is proud to announce that it has been named Canada’s Most Trusted Telecom brand in the eighth annual Gustavson Brand Trust Index (GBTI), recognized by Canadian consumers for its social responsibility, integrity and overall brand trust. TELUS also made its debut on Gustavson’s list of Canada’s top 20 Most Authentic Brands, ranking 12th overall among 402 companies.

This recognition from the University of Victoria’s Peter B. Gustavson School of Business further complements numerous accolades TELUS has recently received for its outstanding corporate reputation and leadership in putting customers and communities first. For the first time in the organization’s history, Brand Finance named TELUS Canada’s Most Valuable Telco Brand, with a total brand valuation of $10.1 billion in 2022. In addition, TELUS was recently recognized by the Canadian public as the Most Respected Mobile Service Provider in Canada for its leadership in customer service excellence and community giving, and was also named one of Strategy Magazine’s 2021 Brands of the Year and the Globe and Mail’s Best B2B brands for its social capitalism leadership.

“At TELUS, we fundamentally believe that good business and doing good go hand-in-hand. For more than 22 years, we have been global leaders in social capitalism, putting purpose at the heart of everything we do and ensuring that as our business grows, so too does our positive impact,” says Jill Schnarr, Chief Social Innovation and Communications Officer, TELUS. “It is an honour to once again be recognized as Canada’s most trusted and authentic telecom brand, earning the continued trust and loyalty of Canadian consumers. Now more than ever, customers, team members and shareholders are demanding to do business with companies that share their values. Receiving this top honour is a direct reflection of the incredible power of purpose, demonstrating that our unwavering commitment to putting the well-being of our customers, communities and planet first is driving powerful results and resonating with Canadians.”

The GBTI study measures consumer views on 402 national and global brands across 26 categories, gathering responses from 9,189 Canadians in January 2022. Brand trust is measured across five categories that influence whether consumers recommend a brand to their networks including brand authenticity, brand ability, brand affinity, advocacy and overall brand trust.

To learn more about TELUS’ commitment to putting our customers and communities first, visit telus.com/purpose.

About TELUS
TELUS (TSX: T, NYSE: TU) is a dynamic, world-leading communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP, voice, television, entertainment, video, and security. Our social purpose is to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes. Our longstanding commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The numerous, sustained accolades TELUS has earned over the years from independent, industry-leading network insight firms showcase the strength and speed of TELUS’ global-leading networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to the people, resources and information that make our lives better.

TELUS Health is Canada’s leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture provides innovative digital solutions throughout the agriculture value chain, supporting better food outcomes from improved agri-business data insights and processes. TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds, and delivers next-generation solutions, including AI and content management, for global and disruptive brands across high-growth industry verticals, including tech and games, communications and media, ecommerce and FinTech, healthcare, and travel and hospitality. TELUS and TELUS International operate in 25+ countries around the world.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy to give where we live has inspired TELUS, our team members and retirees to contribute more than $900 million and 1.8 million days of service since 2000. This unprecedented generosity and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly.

For more information about TELUS, please visit telus.com, follow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

For more information, please contact:
Martin Nguyen
TELUS Media Relations
martin.nguyen@telus.com

FAQ

What is TELUS known for in the telecom industry?

TELUS is recognized for being Canada’s Most Trusted Telecom brand and has received multiple accolades for its corporate reputation.

How much is TELUS valued as a brand?

TELUS has a brand valuation of $10.1 billion as of 2022.

What did the Gustavson Brand Trust Index reveal about TELUS?

The index ranks TELUS as the top telecom brand in terms of trust and authenticity among Canadian consumers.

When was TELUS recognized as Canada’s Most Respected Mobile Service Provider?

TELUS was recognized as the Most Respected Mobile Service Provider recently as part of its ongoing commitment to customer service excellence.