Answer The Call: NBA All-Star Devin Booker Unveiled as NBA® 2K23 Cover Athlete

Rhea-AI Summary

2K unveiled the cover athletes for NBA 2K23, featuring Devin Booker and the legendary Michael Jordan. This iteration offers four editions including a Championship Edition with a 12-month NBA League Pass subscription and exclusive content. The game will be available for pre-order and launches worldwide on September 9. Prices range from $59.99 for the Standard Edition to $149.99 for the Championship Edition. 2K aims to enhance women's basketball representation through a partnership with Every Kid Sports, donating $100,000.

Positive

• Launch of NBA 2K23 expected on September 9 with pre-orders available now.
• Championship Edition includes a 12-month NBA League Pass subscription, enhancing value for buyers.
• Diverse editions cater to different consumer preferences, potentially broadening market appeal.
• Partnership with Every Kid Sports for a $100,000 donation supports youth participation in women's sports.

Negative

• The game's heavy price range may limit accessibility for some customers.
• Limited availability of physical editions may restrict market reach.

Newest editions of the award-winning basketball sports video game recognize a lineup of inspirational players from around the game and introduce the most exclusive edition yet

NEW YORK--(BUSINESS WIRE)-- 2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 years*. Phoenix Suns’ shooting guard, three-time NBA All-Star, and 2021-22 Kia All-NBA First Team selection, Devin Booker, is featured on this year’s Standard Edition and cross-gen Digital Deluxe Edition. The iconic Michael Jordan – a six-time NBA Champion and five-time Kia NBA Most Valuable Player and known as one of the greatest basketball players of all time – appears on the NBA 2K23 Michael Jordan Edition and the brand-new NBA 2K23 Championship Edition.

2K today revealed the full roster of cover athletes for NBA® 2K23, the latest iteration of the top-rated and top-selling NBA video game simulation series of the past 21 years*. Phoenix Suns’ shooting guard, three-time NBA All-Star, and 2021-22 Kia All-NBA First Team selection, Devin Booker, is featured on this year’s Standard Edition and cross-gen Digital Deluxe Edition. The iconic Michael Jordan – a six-time NBA Champion and five-time Kia NBA Most Valuable Player and known as one of the greatest basketball players of all time – appears on the NBA 2K23 Michael Jordan Edition and the brand-new NBA 2K23 Championship Edition. (Graphic: Business Wire)

“It’s a dream come true to see myself on the cover of NBA 2K,” said Devin Booker. “I’ve been a huge NBA 2K fan since I was a kid, and it’s surreal to finally join the exclusive club of basketball greats who’ve been cover athletes. I’m also honored to share this year’s covers with the iconic Michael Jordan, who changed the game for all players who came after him, as well as two of the all-time WNBA GOAT’s, Diana Taurasi and Sue Bird, who continue to make a huge impact on the game.”

This year, NBA 2K23 will offer four editions of the game in an array of digital and physical formats: a Standard Edition, a cross-gen Digital Deluxe Edition, a Michael Jordan Edition and an all-new, exclusive Championship Edition, which includes a 12-month subscription to NBA League Pass. All editions of NBA 2K23 are available for pre-order** now and will release worldwide on September 9:

• The Standard Edition will be available for $59.99*** on PlayStation® 4 (PS4™), Xbox One, Nintendo Switch, and PC and $69.99*** on PlayStation® 5 (PS5™) and Xbox Series X|S. Additionally, a special version of the Standard Edition, recognizing the cross-section of music and basketball culture, is planned for later this Fall. More information will be shared in the coming months;
• The Digital Deluxe Edition will be available for $79.99*** and grants players access to the Standard Edition across both generations of gaming within the same PlayStation and Xbox consoles; along with MyTEAM content, including 10K MyTEAM Points; 10 MyTEAM Tokens; 23 MyTEAM Promo Packs; Cover Star Players: Sapphire Devin Booker, Ruby Michael Jordan; Free Agent Option Pack; 1 Diamond Jordan Shoe (non-auctionable); and 1 Ruby Coach Card Pack; as well as MyCAREER content, including 10x 6 types of MyCAREER Skill Boosts; 10x 3 types of Gatorade Boosts; 2-hour Double XP Coin; 4x MyCAREER T-Shirts; Backpack; Custom Design Cover Star Skateboard; and Arm Sleeves;
• The Michael Jordan Edition will be available for $99.99*** on PS4, PS5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC, and features 100K Virtual Currency in addition to the MyTEAM and MyCAREER content included in the Digital Deluxe Edition;
• The brand new Championship Edition will be available for $149.99*** on PS4, PS5, Xbox One, Xbox Series X|S, and PC and includes a 12-month subscription to NBA League Pass****; 10% XP Boost on MyTEAM Season Progression; 10% XP Boost on MyCAREER Season Progression; and exclusive Michael Jordan-themed Go-Kart available at launch, in addition to the 100K Virtual Currency, MyTEAM, and MyCAREER content included in the Michael Jordan Edition. This edition will have limited availability and the digital version will only be available for pre-order. Physical versions will be available in select regions and select retailers while stocks last****.
• Dual-gen access is included for the Digital Deluxe Edition, the Michael Jordan Edition, and the Championship Edition for the PS4, PS5, Xbox One, and Xbox Series X|S platforms and provides a version of the game on each console generation within the same console family.

“It was only fitting for Michael Jordan and Devin Booker to be the NBA 2K23 global cover stars,” said Alfie Brody, Vice President of Global Marketing Strategy at NBA 2K. “Michael established himself as one of the greatest athletes in history, and his generational impact on the game is remarkable. MJ's accomplishments, along with Devin Booker’s young, yet already outstanding career, will continue to inspire basketball fans around the world for years to come. It also goes without saying that this year’s WNBA cover celebrates two of the most outstanding players in the league, Diana Taurasi and Sue Bird, who continue to make their mark on basketball history.”

In the U.S. and Canada, players can also purchase a limited version of the WNBA Edition as a GameStop exclusive, featuring Phoenix Mercury's two-time Kia WNBA Finals MVP, three-time WNBA Champion, WNBA all-time leading scorer, and five-time Olympic gold medalist, Diana Taurasi, along with Seattle Storm’s four-time WNBA Champion, thirteen-time WNBA All-Star, WNBA all-time assists leader, and five-time Olympic gold medalist, Sue Bird. The WNBA Edition will also include Sue Bird and Diana Taurasi’s WNBA jerseys as in-game bonus content*****. Additionally, NBA 2K is partnering with Every Kid Sports to support greater representation of women in basketball with a $100,000 donation, providing the registration fees for over 550 girls to participate in youth sports across the country.

Visit the NBA 2K23 official website for a full breakdown of the SKU details and more information on the cover athletes showcased across this year’s editions of the game.

Stay tuned for additional announcements about the latest on NBA 2K23, including first looks and features on gameplay, live services updates, the upcoming soundtrack, and more.

Developed by Visual Concepts, NBA 2K23 is rated E for Everyone from the ESRB. For more information on NBA 2K23, please visit https://nba.2k.com/2k23/.

Follow NBA 2K on TikTok, Instagram, Twitter, YouTube, and Facebook for the latest NBA 2K23 news.

2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

All trademarks and copyrights contained herein are the property of their respective holders.

*Online Account (varies 13+) required to access online features. See www.take2games.com/legal and www.take2games.com/privacy for additional details.

** Pre-order availability for the Nintendo Switch version of NBA 2K23 may vary.

*** Based on 2K’s suggested retail price. Actual retail price may vary. See local retailers for more info.

****Offer only available with purchases of the NBA 2K23 Championship Edition. Championship Edition (Digital) only available for pre-order. The Championship Edition (Physical) will be available in select regions and select retailers while stocks last. Pre-order to guarantee a copy. Not available on Nintendo Switch. NBA League Pass code will be delivered to the email address associated with the NBA 2K Account with which the Championship Edition Bonus Content was redeemed within 5 days of redemption (but no earlier than September 27, 2022) and must be redeemed by December 31, 2022. NBA League Pass valid for 12 months from redemption and auto-renews monthly unless cancelled prior to renewal date at the then-current published MSRP for NBA League Pass in your territory. Availability restrictions apply. See nba.2k.com/2K23/league-pass for full terms, availability, redemption and cancellation instructions.

***** For digital orders, bonus content will be automatically entitled in game. For physical orders, bonus content will be redeemed in-game via code in box.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for video game consoles, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber and HB Studios. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA® 2K; renowned BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises; as well as the critically and commercially acclaimed PGA TOUR® 2K. Additional information about 2K and its products may be found at 2K.com and on the Company’s official social media channels.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

This press release contains "forward-looking statements" as that term is defined under the Private Securities Litigation Reform Act of 1995 and other securities laws. For these statements, Take-Two claims the protection of the safe harbor for forward-looking statements contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on current expectations, estimates, or forecasts about our businesses, the industries in which Take-Two operates, and the current beliefs and assumptions of management of Take-Two; they do not relate strictly to historical or current facts. Without limiting the foregoing, words or phrases such as "expect," "anticipate," "goal," "project," "intend," "plan," "believe," "seek," "may," "could," "aspire," and variations of such words and similar expressions generally identify forward-looking statements. In addition, any statements that refer to predictions or projections of our future financial performance, anticipated growth, strategic objectives, performance drivers and trends in the businesses of Take-Two, and other characterizations of future events or circumstances are forward-looking statements. Readers are cautioned that these forward-looking statements are only predictions about future events, activities or developments and are subject to numerous risks, uncertainties, and assumptions that are difficult to predict, including: risks that the Combination disrupts the current plans and operations of Take-Two; the diversion of the management team of Take-Two from its ongoing business operations; the ability of Take-Two to retain key personnel; the ability of Take-Two to realize the benefits of the Combination, including net bookings opportunities and cost synergies; the ability to successfully integrate Old Zynga’s business with Take-Two’s business or to integrate the businesses within the anticipated timeframe; the outcome of any legal proceedings that may be instituted against Old Zynga or Take-Two in connection with the Combination; the uncertainty of the impact of the COVID-19 pandemic and measures taken in response thereto; the effect of economic, market or business conditions, including competition, consumer demand and the discretionary spending patterns of customers, or changes in such conditions, have on the operations, revenue, cash flow, operating expenses, employee hiring and retention, relationships with business partners, the development, launch or monetization of games and other products, and customer engagement, retention and growth, in each case, of Zynga and Take-Two; the risks of conducting the businesses of Zynga and Take-Two internationally; the impact of changes in interest rates by the Federal Reserve and other central banks; the impact of potential inflation, volatility in foreign currency exchange rates and supply chain disruptions; and the ability to maintain acceptable pricing levels and monetization rates for the games of Zynga and Take-Two. Zynga and Take-Two caution that undue reliance should not be placed on such forward-looking statements, which speak only as of the date made. Other important factors and information are contained in Take-Two’s and Old Zynga’s most recent Annual Reports on Form 10-K, including the risks summarized in the section entitled "Risk Factors," Old Zynga’s most recent Quarterly Reports on Form 10-Q, and each company’s other periodic filings with the Securities and Exchange Commission. Zynga and Take-Two expressly disclaim any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the expectations of Zynga and Take-Two with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220707005192/en/

Cait Doherty

2K

(604) 992-4480

cait.doherty@2k.com

Alan Lewis (Corporate Press)

Take-Two Interactive Software, Inc.

(646) 536-2983

alan.lewis@take2games.com

Source: Take-Two Interactive

FAQ

What are the release dates for NBA 2K23?

NBA 2K23 is set to release worldwide on September 9.

What editions of NBA 2K23 are available?

There are four editions: Standard, Digital Deluxe, Michael Jordan Edition, and Championship Edition.

What is the price of the Championship Edition of NBA 2K23?

The Championship Edition is priced at $149.99.

Does NBA 2K23 include any subscription offers?

Yes, the Championship Edition includes a 12-month subscription to NBA League Pass.

What is the significance of partnering with Every Kid Sports?

The partnership aims to promote greater representation of women in basketball, with a $100,000 donation.