TruTrace Launches StrainSecure 2.0 With New Features That Streamline Cannabis and CBD Cultivators’ Production, Safety Standards, and Traceability While Increasing Brand Recognition

Rhea-AI Summary

TruTrace Technologies (CSE: TTT; OTC: TTTSF) has launched the StrainSecure™ 2.0 Platform, enhancing customer experience for cannabis brands. This Software-as-a-Service (SaaS) solution aims to streamline the seed-to-sale process for stakeholders through an immutable blockchain ledger. Key features include a Real-Time Collaboration Module, an Inventory Management System, and enhanced product marketing tools. CEO Robert Galarza emphasizes the platform's role in supporting product quality and increasing customer engagement, which could drive long-term business value in the cannabis sector.

Positive

• Launch of StrainSecure 2.0 Platform aims to enhance customer experience and engagement for cannabis brands.
• New features facilitate collaboration, inventory management, and marketing, potentially increasing revenue.
• Enhanced risk mitigation tools designed to prevent costly recalls, improving operational efficiency.

Negative

• None.

Technology leader in safety automation adds enhanced customer experience features to help cannabis brands better market their products

TORONTO--(BUSINESS WIRE)-- TruTrace Technologies (CSE: TTT; OTC: TTTSF), developer of a fully-integrated blockchain platform for the legal cannabis, food, and pharmaceutical industries, announced today the launch of its transformational StrainSecure™ 2.0 Platform. This ground-breaking Software-as-a-Service (SaaS) platform, designed specifically for the cannabis the industry, aims to demystify the seed-to-sale process for all relevant stakeholders including producers, distributors, shippers, government agencies and consumers by powering commercial standards via an immutable, shared ledger. This launch adds a significant number of new features for collaboration, engagement, marketing, and mobile integration which will drive long term value for business within the hemp and cannabis industries.

TruTrace Chief Executive Officer, Robert Galarza says, “Over the first two years of our business, and after extensive work with leading organizations such as Shoppers Drug Mart (Loblaws), University Health Network, and Deloitte, we’ve gained a deep understanding of the new challenges facing this industry. The second version of StrainSecure will allow us to provide our clients with turnkey tools specifically designed to support the quality of their products and increasing engagement with their customers.”

Most software systems utilized in the industry are fragmented and are built to simply manage internal operations, with very little interoperability into secondary systems. This leads to increased administrative costs, reduced revenue and increased risks for stakeholders. To tackle some of these issues, StrainSecure 2.0 will include several robust features tailored to decrease administrative costs, increase revenue, scale business operations and highlight product quality, including:

• Real-Time Collaboration Module: providing customers with a way to engage with B2B clients and partners about the details of every batch/lot produced or manufactured.
• Inventory Management System: a detailed inventory management system designed to interconnect required data and documentation—whether at a company, location or batch/lot level.
• Risk Mitigation, Recall Prevention and Management: providing each and every third party, collaborator and system connected to the product with details regarding a recall in real-time, mitigating potentially catastrophic losses.
• Expanded Digital Documentation System: to help meet and ensure compliance with Good Manufacturing Practices (GMP) and other commercial and industry standards.
• Updated and Enhanced Product Scan Page: fully customizable solution provides companies with the ability to showcase product quality to consumers and further market their brand directly from a scan of their packaging.
• Expanded API Capabilities: providing easy interoperability amongst varying technology stacks, allowing clients to better access and use their data.
• Blockchain and Internet of Things (IoT): giving customers the ability to easily integrate blockchain and Internet of Things (IoT) into their businesses.

“The technology developed by TruTrace is revolutionary not only in its ability to showcase good management practices in action, but also the ability to mitigate significant recall risks in the consumer packaged goods space,” says Tony Antillon, Chief Operating Officer of Riviera Beverages. “The costs associated with a recall are extremely high as manufacturers must cover costs on a per-store and per-item basis with lack of transparency and traceability being a major contributing factor. Implementing this technology could reduce or even prevent recalls keeping a company from taking crippling losses.”

StrainSecure 2.0 includes a significant number of new features that facilitate higher standards and fuels business growth. One of which is the Enhanced Scan Page, which serves as a marketing tool for brands, allowing them to:

• Showcase their products’ quality
• Provide valuable educational insights to customers
• Obtain analytics, such as how many times their product was scanned
• Age gating for cannabis and CBD related products, or products that require age verification prior to viewing
• Control over insights and the experience their customer has when purchasing their product
• Give customers the power to narrow their search and review details on the exact batch/lot in their hands
• Fully program the scan experience to support promotions, custom links, URLs – putting their product details to good use.

“The expectations of customers, as it relates to the quality of the products they choose to consume, has never been higher. StrainSecure 2.0 focuses on promoting good actors in the industry and giving them a solution, which unifies their network, mitigates risk, ensures compliance with commercial standards and creates a safer and more consistent marketplace for their customers. Globally focused hemp and cannabis businesses equip themselves with StrainSecure™ to scale their business,” said Robert Galarza, CEO of TruTrace.

For more information, please visit: https://youtu.be/O1pMkn1VzEo

About TruTrace Technologies

TruTrace Technologies is the developer of fully integrated software, secured on a blockchain infrastructure, that gives clients’ the ability to store, manage, share, and immediately access quality assurance and testing details, COAs, as well as motion and movement intelligence on inventory. The platform was specifically designed to power the traceability of testing standards within the legal cannabis, nutraceutical, food and pharmaceutical space with a focus on the authentication of source materials or ingredients used in formulation. For more information, please visit www.trutrace.co.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210914005084/en/

Corey Herscu for TruTrace Technologies

corey@verbfactory.com

416-300-3030

Source: TruTrace Technologies

FAQ

What is the StrainSecure 2.0 Platform by TruTrace Technologies?

The StrainSecure 2.0 Platform is a Software-as-a-Service solution that enhances customer experience and streamlines the seed-to-sale process for cannabis brands.

How does TruTrace's new platform benefit cannabis brands?

The platform provides tools for real-time collaboration, inventory management, and marketing, which can lead to increased revenue and customer engagement.

What features are included in the StrainSecure 2.0 Platform?

Key features include a Real-Time Collaboration Module, Inventory Management System, risk mitigation tools, and enhanced digital marketing capabilities.

When was the StrainSecure 2.0 Platform launched?

The StrainSecure 2.0 Platform was announced in September 2021.

What companies has TruTrace collaborated with to improve its technology?

TruTrace has worked with notable organizations including Shoppers Drug Mart, University Health Network, and Deloitte.