The Tile Shop and Morris & Co. Expand Collaboration With Exclusive New Tile Designs
The Tile Shop (NASDAQ: TTSH) has expanded its exclusive collaboration with British heritage brand Morris & Co., introducing two new tile designs inspired by iconic William Morris wallpaper patterns. The new additions, 'St. James' and 'Hawkdale Willow Olive', are now available online and at The Tile Shop's 140+ U.S. locations.
This expansion builds on the success of the Morris & Co. Tile collection, which launched in 2021 and includes the retailer's top-selling patterned tile, Pure Net. The collaboration aims to offer customers more ways to incorporate Arts & Crafts designs into their homes. Kirsty Froelich, Director of Design at The Tile Shop, worked closely with Morris & Co.'s creative team to develop these new designs, drawing inspiration from the brand's extensive archive.
The Tile Shop (NASDAQ: TTSH) ha ampliato la sua collaborazione esclusiva con il marchio britannico di heritage Morris & Co., introducendo due nuovi design di piastrelle ispirati ai famosi motivi delle carte da parati di William Morris. I nuovi arrivi, 'St. James' e 'Hawkdale Willow Olive', sono ora disponibili online e in oltre 140 negozi The Tile Shop negli Stati Uniti.
Questa espansione si basa sul successo della collezione di piastrelle Morris & Co., lanciata nel 2021 e che include la piastrella a motivi più venduta del rivenditore, Pure Net. La collaborazione mira a offrire ai clienti ulteriori modi per incorporare il design Arts & Crafts nelle loro case. Kirsty Froelich, Direttore del Design di The Tile Shop, ha collaborato strettamente con il team creativo di Morris & Co. per sviluppare questi nuovi design, estraendo ispirazione dall'ampio archivio del marchio.
The Tile Shop (NASDAQ: TTSH) ha ampliado su colaboración exclusiva con la marca británica de herencia Morris & Co., introduciendo dos nuevos diseños de azulejos inspirados en los icónicos patrones de papel tapiz de William Morris. Las nuevas incorporaciones, 'St. James' y 'Hawkdale Willow Olive', ya están disponibles en línea y en más de 140 ubicaciones de The Tile Shop en los Estados Unidos.
Esta expansión se basa en el éxito de la colección de azulejos Morris & Co., que se lanzó en 2021 e incluye el azulejo de patrones más vendido del minorista, Pure Net. La colaboración tiene como objetivo ofrecer a los clientes más formas de incorporar diseños de Arts & Crafts en sus hogares. Kirsty Froelich, Directora de Diseño en The Tile Shop, trabajó en estrecha colaboración con el equipo creativo de Morris & Co. para desarrollar estos nuevos diseños, tomando inspiración del extenso archivo de la marca.
The Tile Shop (NASDAQ: TTSH)는 영국의 유산 브랜드 Morris & Co.와의 독점 협력을 확대하여, 아이코닉한 윌리엄 모리스를 주제로 한 두 가지 새로운 타일 디자인을 선보였습니다. 새로운 추가 제품인 'St. James'와 'Hawkdale Willow Olive'는 이제 온라인과 미국 내 140개 이상의 The Tile Shop 매장에서 구매할 수 있습니다.
이번 확장은 2021년에 출시된 Morris & Co. 타일 컬렉션의 성공을 기반으로 하며, 이 컬렉션에는 소매업체의 베스트셀러 패턴 타일인 Pure Net이 포함되어 있습니다. 이 협력은 고객들에게 Arts & Crafts 디자인을 집에 더 많이 접목할 수 있는 방법을 제공하는 것을 목표로 합니다. The Tile Shop의 디자인 디렉터인 Kirsty Froelich는 Morris & Co.의 창의적인 팀과 긴밀히 협력하여 이 새로운 디자인을 개발했으며, 브랜드의 방대한 아카이브에서 영감을 받았습니다.
The Tile Shop (NASDAQ: TTSH) a élargi sa collaboration exclusive avec la marque britannique d'héritage Morris & Co., en introduisant deux nouveaux designs de carreaux inspirés par des motifs de papiers peints iconiques de William Morris. Les nouvelles additions, 'St. James' et 'Hawkdale Willow Olive', sont maintenant disponibles en ligne et dans plus de 140 points de vente The Tile Shop aux États-Unis.
Cette expansion s'appuie sur le succès de la collection de carreaux Morris & Co., lancée en 2021 et qui comprend le carreau à motifs le plus vendu du détaillant, Pure Net. La collaboration vise à offrir aux clients plus de façons d'incorporer des designs Arts & Crafts dans leur maison. Kirsty Froelich, Directrice du Design chez The Tile Shop, a travaillé en étroite collaboration avec l'équipe créative de Morris & Co. pour développer ces nouveaux designs, s'inspirant des vastes archives de la marque.
The Tile Shop (NASDAQ: TTSH) hat seine exklusive Zusammenarbeit mit der britischen Traditionsmarke Morris & Co. erweitert und zwei neue Fliesendesigns eingeführt, die von den ikonischen Tapetenmustern von William Morris inspiriert sind. Die neuen Designs, 'St. James' und 'Hawkdale Willow Olive', sind jetzt online und in über 140 Filialen von The Tile Shop in den USA erhältlich.
Diese Erweiterung baut auf dem Erfolg der Morris & Co. Fliesenkollektion auf, die 2021 eingeführt wurde und die meistverkaufte gemusterte Fliese des Händlers, Pure Net, umfasst. Das Ziel der Zusammenarbeit ist es, den Kunden mehr Möglichkeiten zu bieten, Designs im Arts & Crafts-Stil in ihre Häuser zu integrieren. Kirsty Froelich, Design-Direktorin von The Tile Shop, arbeitete eng mit dem kreativen Team von Morris & Co. zusammen, um diese neuen Designs zu entwickeln, inspiriert von dem umfangreichen Archiv der Marke.
- Expansion of exclusive collaboration with Morris & Co., a renowned British heritage brand
- Introduction of two new tile designs based on popular William Morris wallpaper patterns
- Availability of new designs across 140+ U.S. locations and online
- Continued success of Morris & Co. Tile collection, including the top-selling patterned tile Pure Net
- None.
“St. James” and “Hawkdale Willow Olive” available now online and at The Tile Shop’s 140+ U.S. locations.
MINNEAPOLIS, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Fans of the British heritage brand Morris & Co., the original company founded by William Morris, will soon have even more ways to incorporate its famed Arts & Crafts designs into their homes with the latest additions to the Morris & Co. Tile collection, an exclusive collaboration with The Tile Shop (NASDAQ: TTSH).
The specialty retailer of natural stone and man-made tiles began offering Morris & Co. Tile in 2021. During that time, Morris & Co. Tile has continued to resonate with The Tile Shop’s customers, and today the collection includes the retailer’s top-selling patterned tile, Pure Net.
The newest pieces offer interpretations of two of William Morris’s most recognizable wallpaper patterns: St. James Ceiling, originally designed in 1881 for St. James’s Palace in London, and Willow Boughs, first produced in 1887.
“We are honored to translate these iconic patterns into tile,” says Kirsty Froelich, Director of Design, The Tile Shop. “Our customers love the hand-crafted and organic designs as well as the color palette of William Morris. The tiles work well in a variety of design styles and will add beauty to everyday life.”
Froelich developed the new designs in partnership with the Morris & Co. creative team, taking inspiration from the brand’s extensive archive.
About the New Designs
ST. JAMES
The graceful charm of this gorgeous matte 8” x 8” ceramic wall and floor tile will infuse your space with sophisticated character. St. James tiles feature an ornate floral pattern created when four pieces are placed together.
Inspired by St. James Ceiling wallpaper, designed by William Morris in 1881 for the Banqueting Room at St. James’s Palace in London.
Available in two colorways that coordinate with shades in the Morris & Co. paint collection:
- WANDLE RIVER, a beautiful blue named for the river that supplied water to Morris & Co.’s fabric printing site at Merton Abbey.
- FARRINGDON GREY, a cool architectural tone first listed in a 1905 Morris & Co. wallpaper logbook.
HAWKDALE WILLOW OLIVE
Hawkdale Willow Olive is a glossy 3" x 9" ceramic wall tile, featuring five unique willow branch patterns that will bring whimsy and organic beauty to your home. Inspired by the pattern of Willow Boughs wallpaper, first produced in 1887.
The pattern is non-directional, allowing tiles to be set horizontally or vertically.
Install alone, or pair with coordinating Hawkdale Pure Chalk subway tiles to create a charming tableau.
Morris & Co. Tile is one of several exclusive collaborations between The Tile Shop and its world-class design partners, among them Nikki Chu, Alison Victoria, Morris & Co. and Laura Ashley. All pieces in the Morris & Co. Tile collection are available now, only at tileshop.com and all Tile Shop U.S. locations. Visit tileshop.com/collection/morris-and-co to explore the complete collection.
About The Tile Shop
Tile Shop Holdings, Inc. (NASDAQ: TTSH), is a leading specialty retailer of natural stone, man-made and luxury vinyl tiles; setting and maintenance materials; and related accessories in the United States. The Tile Shop offers a wide selection of high-quality products, exclusive designs, knowledgeable staff and exceptional customer service in an extensive showroom environment. The Tile Shop currently operates 142 stores in 31 states and the District of Columbia.
The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), National Kitchen and Bath Association (NKBA), and the National Tile Contractors Association (NTCA). Visit www.tileshop.com. Join The Tile Shop (#thetileshop) on Facebook, Instagram, Pinterest and YouTube.
About Morris & Co.
As a political theorist, publisher, environmental campaigner, poet, and outstanding designer, William Morris (1834–1896) was one of the single most influential figures of the nineteenth century, founding Morris & Co. (originally Morris, Marshall, Faulkner & Co.) in 1861. Under his direction, the company grew into a flourishing and fashionable Arts & Crafts decorating business renowned for wallpapers and textiles, becoming part of Sanderson & Sons in 1940.
Today, the Sanderson Design Group builds on that proud heritage with the inventive reimagining of Morris & Co. classics, ever upholding the impeccable standard of craftsmanship that has defined all Morris & Co. products since inception. Guided by the creative intuition of William Morris, designs are inspired by treasures in the Morris & Co. archive, which houses historical logbooks, samples of each wallpaper, printed and woven textiles and original wooden printing blocks. With the ability to faithfully transform a space into an Arts & Crafts haven through evocation of the glorious drama and wonderment in nature, the authentic archival documents and designs of Morris & Co. continue to inspire interest and insatiable demand to this day.
Media Contact: mark.davis@tileshop.com
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