The Tile Shop Expands Collaboration With HGTV’s Alison Victoria, Bringing “City Chic” Style Off the Screen and Into Homes Everywhere
The Tile Shop (TTSH) has expanded its exclusive collaboration with HGTV star Alison Victoria, introducing new additions to the Alison Victoria Tile collection. The expansion features five new products inspired by California and Paris: the 'Malibu Edit,' a marble mosaic available in three colorways, and 'La Petite,' a Parisian-inspired patterned porcelain tile in two neutral shades.
The collection, which initially launched in 2022, is exclusively available at The Tile Shop showrooms and tileshop.com. The new designs reflect Victoria's signature 'city chic' style, incorporating contemporary color palettes and distinctive details that align with her luxurious, eclectic aesthetic.
The Tile Shop (TTSH) ha ampliato la sua esclusiva collaborazione con la star di HGTV Alison Victoria, introducendo nuove aggiunte alla collezione di piastrelle Alison Victoria. L'espansione presenta cinque nuovi prodotti ispirati alla California e a Parigi: il 'Malibu Edit', un mosaico in marmo disponibile in tre varianti di colore, e 'La Petite', una piastrella in porcellana a motivo ispirata a Parigi in due tonalità neutre.
La collezione, lanciata inizialmente nel 2022, è disponibile esclusivamente presso i showroom di The Tile Shop e su tileshop.com. I nuovi design riflettono lo stile 'city chic' caratteristico di Victoria, incorporando palette di colori contemporanei e dettagli distintivi che si allineano con la sua estetica lussuosa ed eclettica.
The Tile Shop (TTSH) ha ampliado su colaboración exclusiva con la estrella de HGTV Alison Victoria, introduciendo nuevas adiciones a la colección de azulejos de Alison Victoria. La expansión presenta cinco nuevos productos inspirados en California y París: el 'Malibu Edit', un mosaico de mármol disponible en tres combinaciones de colores, y 'La Petite', un azulejo de porcelana con patrón inspirado en París en dos tonos neutros.
La colección, que se lanzó inicialmente en 2022, está disponible exclusivamente en los showrooms de The Tile Shop y en tileshop.com. Los nuevos diseños reflejan el estilo 'city chic' característico de Victoria, incorporando paletas de colores contemporáneas y detalles distintivos que se alinean con su estética lujosa y ecléctica.
The Tile Shop (TTSH)는 HGTV 스타 앨리슨 빅토리아와의 독점 협업을 확장하여 앨리슨 빅토리아 타일 컬렉션에 새로운 추가 제품을 소개했습니다. 이번 확장은 캘리포니아와 파리에서 영감을 받은 다섯 가지 신제품을 특징으로 하며, 세 가지 색상으로 제공되는 대리석 모자이크 '말리부 에디트'와 두 가지 중성 톤의 파리 스타일 패턴 도자기 타일 '라 페티트'가 포함되어 있습니다.
2022년에 처음 출시된 이 컬렉션은 The Tile Shop 쇼룸과 tileshop.com에서 독점적으로 제공됩니다. 새로운 디자인은 빅토리아의 시그니처 '시티 시크' 스타일을 반영하며, 현대적인 색상 팔레트와 그녀의 고급스럽고 에클레틱한 미학에 부합하는 독특한 디테일을 통합하고 있습니다.
The Tile Shop (TTSH) a élargi sa collaboration exclusive avec la star de HGTV Alison Victoria, en introduisant de nouvelles additions à la collection de carreaux Alison Victoria. Cette expansion comprend cinq nouveaux produits inspirés de la Californie et de Paris : le 'Malibu Edit', un mosaïque en marbre disponible en trois coloris, et 'La Petite', un carrelage en porcelaine à motif inspiré de Paris en deux teintes neutres.
La collection, lancée initialement en 2022, est disponible exclusivement dans les showrooms de The Tile Shop et sur tileshop.com. Les nouveaux designs reflètent le style 'city chic' signature de Victoria, intégrant des palettes de couleurs contemporaines et des détails distinctifs qui s'alignent avec son esthétique luxueuse et éclectique.
The Tile Shop (TTSH) hat seine exklusive Zusammenarbeit mit HGTV-Star Alison Victoria erweitert und neue Ergänzungen zur Alison Victoria Fliesen-Kollektion eingeführt. Die Erweiterung umfasst fünf neue Produkte, die von Kalifornien und Paris inspiriert sind: das 'Malibu Edit', ein Mosaik aus Marmor, das in drei Farbvarianten erhältlich ist, und 'La Petite', eine von Paris inspirierte, gemusterte Porzellanfliese in zwei neutralen Farbtönen.
Die Kollektion, die ursprünglich 2022 eingeführt wurde, ist exklusiv in den Showrooms von The Tile Shop und auf tileshop.com erhältlich. Die neuen Designs spiegeln Victorias charakteristischen 'City Chic'-Stil wider und integrieren zeitgemäße Farbpaletten sowie markante Details, die mit ihrer luxuriösen, eklektischen Ästhetik übereinstimmen.
- Exclusive designer collaboration expansion strengthens brand positioning
- Product line diversification with 5 new premium tile designs
- None.
The latest styles from The Tile Shop and HGTV star are available now, only at tileshop.com and Tile Shop showrooms.
MINNEAPOLIS, April 02, 2025 (GLOBE NEWSWIRE) -- Interior designer and HGTV star Alison Victoria has transformed countless spaces with her visionary eye and signature “city chic” style. Now, fans have even more ways to bring Victoria's designs off their screens and into their homes with the latest additions to the exclusive Alison Victoria Tile collection.
Initially launched in 2022 and available only at The Tile Shop, Alison Victoria Tile offers tiles, mosaics and trim featuring contemporary color palettes and distinctive details that perfectly embody Victoria’s luxurious, eclectic style.
For her newest tiles, Victoria was inspired by some of her favorite places to visit, including California coastlines and the City of Light. There are five new products in total: “Malibu Edit,” a curvaceous and modern marble mosaic in three colorways, and “La Petite,” a Parisian-inspired patterned porcelain tile in two versatile neutral shades.
“Travel is my biggest source of creative inspiration, whether it’s for my own home or for client projects,” says Victoria. “Paris and California each have a piece of my heart, and we put that love into these designs.”
“We love collaborating with Alison on her tile collection,” says Kirsty Froelich, Senior Director of Design and Product Development, The Tile Shop. “Her distinctive style and eye for color are reflected in the designs, and add a touch of glamour to our selection.”
About the Designs
Malibu Edit: Relaxed Refinement
Available colors: Matador, Pescador and Point Dume
“Malibu Edit is inspired by the ever-changing movement of the ocean and the natural treasures it leaves behind. Vibrant colors and a playful yet elegant design reflect the beauty of shells, rocks and fragments of marble I’ve discovered while exploring my favorite beaches.” – Alison Victoria
La Petite: Vintage Chic
Available colors: Le Marais and Montmartre
“This tile captures the romance of Paris through the scrollwork design, patina effect and antique edging. Inspired by my favorite Parisian café, each detail evokes the charm of a bygone era and the magical feeling of being lost in the City of Light.” – Alison Victoria
“My greatest joy as a designer is helping people create their dream homes,” says Victoria. “I could not be more proud of these tiles, and I can’t wait to see the spaces created with them.”
In addition to Alison Victoria, The Tile Shop’s lineup of exclusive Designer Collections includes collaborations with famed design partners such as Jeffrey Alan Marks, Kelli Fontana and Nikki Chu, as well as heritage brands Laura Ashley and Morris & Co.
ABOUT THE TILE SHOP
Tile Shop Holdings, Inc. (Nasdaq: TTSH) is a leading specialty retailer of natural stone, man-made and luxury vinyl tiles, setting and maintenance materials, and related accessories in the United States. The Tile Shop offers a wide selection of high-quality products, exclusive designs, knowledgeable staff and exceptional customer service in an extensive showroom environment. The Tile Shop currently operates 142 stores in 31 states and the District of Columbia.
The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), National Kitchen and Bath Association (NKBA), and the National Tile Contractors Association (NTCA). Visit www.tileshop.com. Join The Tile Shop (#thetileshop) on Facebook, Instagram, Pinterest and YouTube.
ABOUT ALISON VICTORIA
Alison Victoria epitomizes innovation, creativity, and excellence in the world of interior design and television. She is the visionary founder and president of Alison Victoria Interiors and since 2013 has starred in multiple hit HGTV programs, including the Emmy- and Critics Choice Award-nominated "Windy City Rehab," as well as "Rock the Block," "Kitchen Crashers," "Ugliest House in America" and many more.
Renowned for her signature blend of vintage glamour and modernity, Alison’s impressive portfolio high-end boutiques, luxury hotels and private residences. Most recently, Alison launched Briefly Gorgeous Productions, a company on a mission is to bring truth, authenticity and vulnerability to unscripted television. Follow Alison Victoria on Instagram, TikTok and Facebook.
Tile Shop Media Contact: mark.davis@tileshop.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ae11a514-f4b7-440b-8fa9-b816edf4e469
FAQ
What new products has The Tile Shop (TTSH) added to the Alison Victoria collection in 2025?
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