The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North America

Rhea-AI Summary

The Trade Desk (TTD) has appointed Trish Frohman as the new Senior Vice President of Business Development for North America. Frohman, who previously held the position of VP of Client Development, will spearhead business development activities in the company’s largest region, focusing on new client acquisition and expansion. Her extensive experience includes roles at McKinsey & Company and NBCUniversal, contributing to the firm’s growth in data-driven advertising strategies.

Positive

• Trish Frohman brings extensive experience from McKinsey & Company and NBCUniversal, providing leadership in business development.
• Her appointment is expected to enhance the company's client acquisition and expansion efforts in North America.

Negative

• None.

VENTURA, Calif.--(BUSINESS WIRE)-- Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Trish Frohman as Senior Vice President of Business Development for North America. She will lead all business development activities for the company’s largest region including new client acquisition and expansion. Frohman will report to Tim Sims, Chief Revenue Officer.

Frohman previously served as VP of Client Development, expanding relationships with some of the company’s most important clients. Prior to joining The Trade Desk, Frohman served as a senior advisor at McKinsey & Company, where she advised the client service teams in the consumer, technology, media, and sports practices. Before joining McKinsey, Trish led the NBCUniversal Sports Advertising Sales Strategy, Sponsorship, and League Relations team as an EVP, representing iconic brands such as the NFL, NHL, Olympics, NASCAR, and PGA. Prior to joining NBCU, Trish held several senior leadership roles, including EVP of Sports Advertising Sales and Marketing and Event Marketing, during nearly 17 years at Turner Broadcasting.

“Trish is a well-respected and trusted industry leader, and has played a key role as The Trade Desk has expanded key brand and agency relationships over the last two years,” said Sims. “Her extensive expertise and experience in the advertising industry, especially in TV, will help the company on its growth trajectory as our clients look to apply data-driven strategies to everything they do.”

“The advertising industry is evolving rapidly, nowhere more so than TV, and I’m thrilled to help our clients pioneer new approaches to data-driven campaigns as part of the great team at The Trade Desk,” said Frohman.

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221222005329/en/

Pat Wentling

Communications

The Trade Desk

PR@thetradedesk.com

Source: The Trade Desk

FAQ

What is the significance of Trish Frohman's appointment at The Trade Desk?

Trish Frohman's appointment as Senior Vice President of Business Development is significant as it aims to strengthen client acquisition and expansion efforts in North America, leveraging her extensive industry experience.

How will Trish Frohman's role impact The Trade Desk's growth?

Trish Frohman's leadership is expected to drive new strategies for data-driven advertising, potentially enhancing The Trade Desk's growth trajectory.

When did The Trade Desk announce Trish Frohman's appointment?

The Trade Desk announced Trish Frohman's appointment as Senior Vice President of Business Development on [specific date if known].