Travelers Launches Advertisement Series Inspired by True Stories

Rhea-AI Summary

Travelers (NYSE: TRV) launched a new advertisement series based on real customer experiences, expanding on their 2023 'Who Cares?' campaign. The series highlights stories of compassion and dedication shown by the company's claims professionals. Key advertisements include 'Cyber,' focusing on a small-business cyberattack; 'Golf,' which follows a job site injury recovery; and 'Dog,' about reuniting a customer with their lost pet. The first ad airs on June 16 during the U.S. Open, with subsequent ads airing on the Golf Channel and CBS during the Travelers Championship on June 20-23.

Positive

• Launch of a new advertisement series highlights Travelers' customer service.
• Advertisements are based on real customer experiences, enhancing authenticity.
• Focus on compassion and dedication of claim professionals can boost brand image.
• First advertisement airs during high-profile events like the U.S. Open and Travelers Championship, increasing visibility.

Negative

• High production and advertising costs without guaranteed return on investment.
• measurable impact on stock performance from brand campaigns.

HARTFORD, Conn.--(BUSINESS WIRE)-- The Travelers Companies, Inc. (NYSE: TRV) today launched a new advertisement series based on real customer experiences. The series builds on the company’s 2023 “Who Cares?” campaign, which introduced Travelers’ first brand manifesto, organized around the idea that remarkable things happen when people care.

“The idea that remarkable things happen when people care is at the core of who we are at Travelers and the impact that we seek to have in the world,” said Alan Schnitzer, Chairman and Chief Executive Officer of Travelers. “We believe in the power of shared purpose to unite people across distance and differences and the positive impact it can have on our communities.”

The new advertisements, which can be viewed here, are inspired by true stories, highlighting the compassion and dedication shown by the company’s claim professionals. Below are descriptions of each:

• Cyber tells the story of a small-business owner whose bank account was emptied by cyber hackers and the claim professional who understood that when it comes to cybercrime, time is of the essence.
• Golf tells the story of a young man who was injured on a job site and a Travelers employee who went above and beyond to help get him back to work – and back to playing the game that he loves.
• Dog tells the story of a customer whose dog was lost following a car accident and the claim professional who wouldn’t give up until he saw them reunited.

“These advertisements showcase claim experiences through the eyes of our customers, illustrating the emotional and tangible impact of exceptional service,” said Lisa Caputo, Executive Vice President and Chief Marketing, Communications and Customer Experience Officer of Travelers. “Each story underscores our commitment to taking care of the people we are privileged to serve and the profound effects of leading with both empathy and excellence.”

The first advertisement in the series to air will be Dog on Sunday, June 16, during the final round of the U.S. Open on NBC. The other commercials will first air on the Golf Channel on Thursday, June 20, during the first day of competition at the Travelers Championship. All three ads also will air on CBS during the weekend of the Travelers Championship, June 22 and 23.

About Travelers

The Travelers Companies, Inc. (NYSE: TRV) is a leading provider of property casualty insurance for auto, home and business. A component of the Dow Jones Industrial Average, Travelers has more than 30,000 employees and generated revenues of approximately $41 billion in 2023. For more information, visit Travelers.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240611791098/en/

Media:

Courtney Garro, 860-277-8719

cgarro@travelers.com

Source: The Travelers Companies, Inc.

FAQ

What is the new advertisement series by Travelers about?

The new advertisement series by Travelers is based on real customer experiences, highlighting the compassion and dedication of their claims professionals.

When will the first advertisement in the Travelers series air?

The first advertisement in the Travelers series will air on June 16 during the final round of the U.S. Open on NBC.

What stories are highlighted in the Travelers advertisement series?

The series includes stories such as a small-business cyberattack, a job site injury recovery, and reuniting a customer with a lost pet.

During which events will the Travelers advertisements air?

The advertisements will air during the U.S. Open on June 16, the Golf Channel on June 20, and CBS during the Travelers Championship on June 22 and 23.