TransUnion Announces Improved Health Audiences to Power Effective Advertising on Connected TV and Streaming Audio
TransUnion has partnered with Veeva Crossix to enhance marketing effectiveness for health brands across streaming media. This collaboration incorporates high-demand health audience data into TransUnion's TruAudience Data Marketplace, facilitating targeted advertisements for both consumers and healthcare providers. The health advertising sector is experiencing significant growth, with pharmaceutical spending reaching $5.6 billion in the U.S. in 2021. The integration of Veeva Crossix segments aims to improve targeting efficiency and maximize ROI for health advertisers in an increasingly digital landscape.
- Partnership with Veeva Crossix enhances audience targeting for health brands.
- Veeva Crossix audience segments included in TruAudience Data Marketplace.
- Health advertising sector growth with $5.6 billion spent in U.S. in 2021.
- Improves targeting efficiency and maximizes ROI for health advertisers.
- None.
New partnership with Veeva Crossix helps health brands improve targeting across streaming media
CHICAGO, Nov. 10, 2022 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today the inclusion of high-demand health audiences from Veeva Crossix in its TruAudience® Data Marketplace. Veeva Crossix is a top healthcare data provider and leader in health audience segments. The addition of this data will support more effective campaigns across streaming platforms.
The announcement comes at a time when pharmaceutical and medical advertising is flourishing, ranked second among advertising verticals in 2021 with
The engine at the center of the TruAudience Data Marketplace is a deterministically grounded, three-dimensional view of identity that connects households, people, and devices across 80 million-plus U.S. connected homes — nearly all adults and residences in the country. Veeva Crossix Audience Segments are the industry’s most widely used, data-driven segments that help brands reach relevant health audiences at scale.
“As consumers spend more of their time streaming content, the demand for health advertisers to reach their audiences across streaming media has dramatically increased,” said Michelle Swanston, vice president in TransUnion’s media and entertainment business and head of data marketplace at TransUnion. “Our collaboration with Veeva Crossix enables best-in-class data for direct and programmatic marketing across connected TV and streaming audio with unprecedented scale.”
The solution provides the actionable and scalable data that health advertisers want in order to realize the promise of streaming media — improved targeting efficiency and maximized ROI reaching more of the right homes, consumers, and HCPs across a myriad of devices.
“Streaming video and audio are pivotal channels for health brands looking to reach and engage with precise audiences,” said Jeremy Mittler, head of Veeva Crossix Audience Segments at Veeva. “According to our Trends in Health Advertising Report, streaming video now accounts for
“At iHeartMedia we’ve seen a real increase in pharma advertisers active in audio between 2022 vs. 2021,” said Brian Kaminsky, Chief Data Officer for iHeartMedia. “The ability to partner with TransUnion to apply segments from these go-to healthcare data providers in the TruAudience Data Marketplace, like Veeva Crossix, has accelerated audio adoption by allowing our advertising partners to transact with audio as they would with other digital media across every audio channel including broadcast radio, streaming and podcasting.”
For more information about TruAudience Data Marketplace, please click here.
About TransUnion (NYSE:TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. http://www.transunion.com/business
About TruAudience by TransUnion
Powered by a three-dimensional view of people, households and devices, TruAudience® solutions provides precise, scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. To learn more, visit www.truaudience.com
| Contact | Dave Blumberg |
| TransUnion | |
| david.blumberg@transunion.com | |
| Telephone | 312-972-6646 |
FAQ
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