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Neustar Announces Winners of the 2022 ANA Genius Awards for Marketing Analytics
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Rhea-AI Summary
TransUnion, through its subsidiary Neustar, announced the winners of the 2022 ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Florida. The awards celebrate organizations excelling in marketing analytics, with notable winners including Hilton, Prudential, PepsiCo, and Sanofi. Each winner will receive a share of a $100,000 prize to donate to charity. This marks the ninth year of the awards, recognizing advancements and commitment to data-driven marketing that enhances business performance.
Positive
Recognition of top brands like Hilton and Prudential enhances TransUnion's reputation in marketing analytics.
ANA Genius Awards highlight successful use of analytics, potentially attracting new clients looking for data-driven marketing solutions.
Winners receive funding for charitable causes, which can improve community relations and brand image.
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2022 winners include Hilton, Prudential, PepsiCo, and Sanofi for best-in-class marketing analytics
RESTON, Va.--(BUSINESS WIRE)--
Neustar, a TransUnion company, announced today the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. The annual ANA Genius Awards is a well-regarded global awards program that recognizes the achievements of organizations for using advanced marketing analytics.
The program is celebrating its ninth year and is presented by Neustar, a TransUnion company. The 2022 winners include Hilton, Prudential, PepsiCo, and Sanofi across four categories for demonstratable excellence in the use of advanced marketing analytics to improve business outcomes.
“We would like to congratulate this year’s Genius Awards winners on their outstanding achievements and for their ongoing commitment to data-driven marketing,” said Brett House, global vice president, marketing solutions at Neustar, a TransUnion company. “One of our goals is to help clients gain a better understanding of the marketing measurement future. The Genius Awards showcases organizations’ best-in-class uses of advanced marketing analytics and their impact on business performance.”
The 2022 ANA Genius Awards winners are:
Marketing Analytics Adoption: Hilton
Marketing Analytics Growth: Prudential
Marketing Analytics Innovation: PepsiCo
Marketing Analytics Storytelling: Sanofi
The winners for each category receive their share of a $100,000 prize to be donated to a charity of their choosing. The winners were chosen by a respected panel of 10 industry experts representing the top brands, platforms, consultancies, and agencies across the world of advertising.
“As we approach nearly a decade of presenting the Genius Awards, we continue to see year after year the innovation and dedication of organizations to the investment of data and analytics. We are proud of this year’s winners and look forward to the exciting outcomes they achieve,” said ANA CEO Bob Liodice.
To learn more about the 2022 ANA Genius Awards winners, visit here. To gain additional insight into the strategies behind these winning campaigns, register here for the upcoming December 15 half-day virtual event, presented by the ANA.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com
About Neustar
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. home.neustar
About the ANA
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of 1,400-plus domestic and international companies, including more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.
ANA Media Contact
John Wolfe Director of Communications
Jwolfe@ana.net
Source: Neustar, Inc.
FAQ
What are the ANA Genius Awards and who won in 2022?
The ANA Genius Awards recognize organizations for excellence in marketing analytics. In 2022, winners included Hilton, Prudential, PepsiCo, and Sanofi.
How does TransUnion support marketing analytics through Neustar?
TransUnion, via Neustar, provides innovative marketing analytics solutions that help businesses improve their outcomes.
What is the prize for the ANA Genius Awards winners?
The winners of the ANA Genius Awards share a $100,000 prize to be donated to a charity of their choice.
Where was the 2022 ANA Masters of Marketing conference held?
The 2022 ANA Masters of Marketing conference took place in Orlando, Florida.
What is the significance of the ANA Genius Awards for companies?
The ANA Genius Awards showcase top-quality marketing analytics, potentially increasing business opportunities for recognized firms.
