Neustar, a TransUnion Company, and Adverity Partner to Help Marketers Manage and Optimize Their Data Across the Fragmented Advertising Ecosystem

Rhea-AI Summary

TransUnion (NYSE: TRU) highlights a partnership between Neustar, a company under its umbrella, and Adverity. This collaboration aims to streamline data connectivity for marketers, enhancing analytics and optimizing marketing spend. With this integration, brands can measure performance more effectively across multiple channels, including digital and television. Neustar Optimizer will allow real-time adjustments to marketing strategies, fostering improved ROI.

Positive

• Partnership with Adverity to enhance marketing analytics.
• Integration simplifies data management for marketers.
• Neustar Optimizer allows real-time marketing optimizations.

Negative

• None.

The partnership enables faster time to insight in advanced marketing analytics by simplifying the data ingestion and management process

RESTON, Va.--(BUSINESS WIRE)-- Neustar, a TransUnion company, today announced a partnership with integrated data platform Adverity to enable marketers to easily connect all of their data to help improve their marketing and brand performance. As data-driven marketing grows in complexity, marketers require a holistic data strategy to better optimize marketing spend and improve return on investment (“ROI”).

This partnership will enable brands and agencies to better measure marketing performance across disparate online and offline channels inclusive of the walled garden and television ecosystems. It enables Neustar to leverage Adverity Connect’s automated data integrations and data management capabilities for advanced marketing analytics modeling powered by Neustar Optimizer.

Neustar Optimizer is a closed-loop marketing optimization and consumer insights platform that enables marketers to improve marketing and brand performance by measuring all consumer activity. Marketers use Neustar Optimizer to make real-time optimizations to marketing mix, media budget allocation, campaign and creative tactics, and audience segments.

“Data management is a critical first step in the journey to data-driven marketing,” said Mike Finnerty, SVP Global Services at Neustar, a TransUnion company. “By partnering with Adverity, our clients can now easily organize and structure their marketing data and then use that data for advanced marketing analytics, saving significant time in the process.”

“To have such a powerful, shared goal in making data more accessible and usable is really exciting for us,” said Alexander Igelsböck, CEO and Co-Founder of Adverity. “This partnership with Neustar will allow us to continue bringing new and cutting-edge data and analytical capabilities to the marketing industry as we see more and more data growth in the space.”

For more information on Neustar’s marketing analytics solutions, please visit: https://www.home.neustar/customer-analytics/unified-marketing-analytics.

About TransUnion (NYSE: TRU)

TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. https://www.transunion.com

About Neustar

Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. Home.neustar

About Adverity

Adverity is a leading integrated data platform for marketers that enables businesses to make insights-driven decisions, faster and easier. By automating connectivity from hundreds of data sources and destinations, Adverity's platform transforms data to deliver a single view of marketing and sales performance, reducing the complexity in demonstrating marketing effectiveness and return on investment across online and offline channels. https://www.adverity.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20220728005409/en/

Neustar Marketing Solutions Media Contact

Erica McDonald

Finn Partners for Neustar

646-202-9784

Neustar@finnpartners.com

Adverity Media Contact

Kappie Kopp

kappie.kopp@teamlewis.com

Source: Neustar, Inc.

FAQ

What is the recent partnership involving TransUnion (TRU)?

TransUnion's subsidiary, Neustar, partnered with Adverity to improve marketing analytics and data connectivity for marketers.

How will the partnership between Neustar and Adverity benefit marketers?

The partnership will enable marketers to better connect and analyze their data, leading to optimized marketing spend and improved ROI.

What tools will marketers gain from the Neustar and Adverity collaboration?

Marketers will benefit from Neustar Optimizer for real-time marketing adjustments and enhanced data management capabilities.