Millennials Primed to Lead 2024 Holiday Shopping Season as Nearly Two in Three Expect Their Income Will Increase in Next Year
TransUnion's Q4 2024 Consumer Pulse study reveals Millennials are leading the holiday shopping charge, with 33% planning to spend over $500 - the highest among all generations. The study, surveying 3,000 American adults, shows 65% of Millennials are optimistic about their finances, surpassing the 58% overall population average. Credit cards remain the preferred payment method at 38%, followed by debit cards (31%) and cash (16%). Despite inflation concerns, 81% of Americans reported stable or increased income, with 93% expecting this trend to continue. The study indicates that most holiday shopping (67%) occurs online, with peak activity between Thanksgiving and Cyber Monday.
Lo studio Consumer Pulse di TransUnion per il Q4 2024 rivela che i Millennials sono in testa alla spesa per le festività, con il 33% che prevede di spendere oltre 500 dollari, il valore più alto tra tutte le generazioni. Lo studio, che ha sorvegliato 3.000 adulti americani, mostra che il 65% dei Millennials è ottimista riguardo alle proprie finanze, superando la media della popolazione generale che è del 58%. I carta di credito rimangono il metodo di pagamento preferito con il 38%, seguiti dalle carte di debito (31%) e dal contante (16%). Nonostante le preoccupazioni sull'inflazione, l'81% degli americani ha segnalato reddito stabile o in aumento, con il 93% che si aspetta che questa tendenza continui. Lo studio indica che la maggior parte degli acquisti per le festività (67%) avviene online, con un'attività di picco tra il Giorno del Ringraziamento e il Cyber Monday.
El estudio Consumer Pulse de TransUnion para el Q4 2024 revela que los Millennials lideran la carga de compras navideñas, con un 33% planeando gastar más de $500, el porcentaje más alto entre todas las generaciones. El estudio, que encuestó a 3,000 adultos estadounidenses, muestra que el 65% de los Millennials se siente optimista acerca de sus finanzas, superando el promedio de la población general del 58%. Las tarjetas de crédito siguen siendo el método de pago preferido con un 38%, seguidas por las tarjetas de débito (31%) y el efectivo (16%). A pesar de las preocupaciones sobre la inflación, el 81% de los estadounidenses informó ingresos estables o en aumento, con un 93% que espera que esta tendencia continúe. El estudio indica que la mayoría de las compras navideñas (67%) se realizan en línea, con un pico de actividad entre el Día de Acción de Gracias y el Cyber Monday.
TransUnion의 2024년 4분기 소비자 여론 조사에 따르면, 밀레니얼 세대가 연말 쇼핑에서 주도하고 있으며, 33%가 500달러 이상을 지출할 계획이라고 합니다. 이는 모든 세대 중에서 가장 높은 비율입니다. 3,000명의 미국 성인을 조사한 결과, 밀레니얼 세대의 65%가 재정에 대해 긍정적으로 생각하고 있으며, 이는 전체 인구 평균인 58%를 초과하는 수치입니다. 신용카드는 38%로 가장 선호되는 결제 수단이며, 이어서 직불카드(31%)와 현금(16%)이 있습니다. 인플레이션에 대한 우려에도 불구하고, 81%의 미국인이 안정적이거나 증가한 소득을 보고했으며, 93%는 이러한 추세가 계속될 것으로 예상하고 있습니다. 조사에 따르면 대부분의 연말 쇼핑(67%)은 온라인에서 이루어지며, 추수감사절과 사이버 먼데이 사이에 쇼핑 활동이 가장 많이 이루어집니다.
L'étude Consumer Pulse de TransUnion pour le quatrième trimestre 2024 révèle que les Millennials sont en tête de la consommation pendant les fêtes, avec 33 % d'entre eux prévoyant de dépenser plus de 500 dollars, le chiffre le plus élevé parmi toutes les générations. L'étude, qui a sondé 3 000 adultes américains, montre que 65 % des Millennials se disent optimistes quant à leurs finances, surpassant la moyenne de la population générale qui est de 58 %. Les cartes de crédit sont le moyen de paiement privilégié avec 38 %, suivies par les cartes de débit (31 %) et l'argent liquide (16 %). Malgré les préoccupations concernant l'inflation, 81 % des Américains ont déclaré avoir des revenus stables ou en hausse, et 93 % s'attendent à ce que cette tendance se poursuive. L'étude indique que la plupart des achats de Noël (67 %) se font en ligne, avec une activité de pointe entre Thanksgiving et le Cyber Monday.
Die Consumer Pulse-Studie von TransUnion für das 4. Quartal 2024 zeigt, dass die Millennials das Urlaubs-Shopping anführen, da 33% planen, über 500 Dollar auszugeben – der höchste Wert unter allen Generationen. In der Studie, die 3.000 amerikanische Erwachsene befragte, gaben 65% der Millennials an, optimistisch in Bezug auf ihre Finanzen zu sein, was über dem Durchschnitt der Gesamtbevölkerung von 58% liegt. Kreditkarten bleiben mit 38% die bevorzugte Zahlungsmethode, gefolgt von Debitkarten (31%) und Bargeld (16%). Trotz der Inflationssorgen berichteten 81% der Amerikaner von stabilen oder steigenden Einkommen, und 93% erwarten, dass dieser Trend anhält. Die Studie zeigt, dass der Großteil der Weihnachtseinkäufe (67%) online erfolgt, mit einem Höhepunkt der Aktivitäten zwischen Thanksgiving und Cyber Monday.
- 33% of Millennials plan to spend over $500 during holidays, highest among generations
- 65% of Millennials optimistic about household finances
- 41% of Millennials reported income increase in past three months
- 81% of Americans reported stable or increased income
- 93% expect income to increase or stay stable
- 80% of consumers rank inflation as top-three financial concern
- 46% rank inflation as their primary financial concern
Insights
The Q4 2024 Consumer Pulse study reveals significant consumer spending potential, particularly from Millennials, who show strong financial optimism. With
Key spending indicators are positive:
Despite inflation concerns, reduced from
TransUnion’s Q4 2024 Consumer Pulse study finds consumers still most interested in doing their holiday shopping between Thanksgiving and Cyber Monday
CHICAGO, Nov. 20, 2024 (GLOBE NEWSWIRE) -- With the holidays fast approaching, there is one certainty: Millennials enter the height of the holiday shopping season with a high level of optimism about their household finances and future income prospects. TransUnion’s (NYSE: TRU) Q4 2024 Consumer Pulse study found that
The newest Consumer Pulse study is based on a survey of 3,000 American adults between October 1-9, 2024. Among the reasons why Millennials will play a large role this holiday shopping season:
In addition,
| Millennials Optimistic About Household Finances and Income Increases | |||
| Generation/Insights | Percent of consumers optimistic about their household finances in the next 12 months | Percent of consumers who say their income has increased in last 3 months | Percent of consumers who expect their income to increase in the next 12 months |
Overall | |||
Gen Z | |||
Millennials | |||
Gen X | |||
Baby Boomers | |||
“We are about to enter the busiest period of the holiday shopping season and it’s a good sign for retailers and lenders that consumers are more optimistic about their household finances compared to one year ago,” said Charlie Wise, senior vice president and head of global research and consulting at TransUnion. “Based on our research, it’s clear that Millennials will play the largest role this holiday shopping season with the greatest expected spend. Consumers, led by Millennials and Gen Z, continue to most value the deals associated with Black Friday and Cyber Monday – either when shopping online or in-person.”
Though the holiday shopping season seemingly starts earlier each year, many consumers continue to be most interested in doing their shopping online or in-person between Thanksgiving Day and Cyber Monday. Four in 10 (
| Millennials Expected to Spend the Most This Holiday Shopping Season | |||||
| How much do you plan on spending this holiday shopping season? | Overall | Gen Z | Millennials | Gen X | Baby Boomers |
More than | |||||
More than | |||||
Credit cards are still the most popular way to make holiday purchases at
Not surprisingly, Gen Z plans on using non-traditional payments at a higher rate than other generations –
Another reason non-traditional payments could increase in popularity: two-thirds (
Inflation still a worry, but concerns dissipating
Consumer optimism about household finances in the next 12 months increased this past year from
Despite continuing concern about inflation,
“While inflation, and higher prices generally, certainly remain a concern, the continued low unemployment rate and wage gains are helping many consumers weather higher costs for everyday goods and services. As long as consumers see continued wage growth and are gainfully employed, we should see healthy spending once more in this upcoming holiday season,” concluded Wise.
For more information about the Consumer Pulse study, please click here. To learn more about inflation and its impact on credit, click here.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
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| Contact | Dave Blumberg |
| Email | david.blumberg@transunion.com |
| Telephone | 312-972-6646 |
FAQ
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