TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions
TransUnion (NYSE: TRU) has appointed Brian Silver as Executive Vice President of Marketing Solutions, effective April 7, 2025. Silver, who reports to new Chief Global Solutions Officer Mohamed Abdelsadek, will lead the vision and strategy for TransUnion's TruAudience® product line.
Silver joins from Oracle Advertising where he served as Global Vice President of Strategy and Business Development. With 25 years of experience in identity-based digital marketing, his previous roles include President at LiveIntents and leadership positions at Verizon Media and Yahoo!.
TruAudience, powered by the OneTru platform, provides privacy-first identity resolution, data enrichment, audience targeting, and advanced analytics solutions for data-driven marketing and measurement.
TransUnion (NYSE: TRU) ha nominato Brian Silver Vicepresidente Esecutivo delle Soluzioni di Marketing, con decorrenza dal 7 aprile 2025. Silver, che riferisce al nuovo Chief Global Solutions Officer Mohamed Abdelsadek, guiderà la visione e la strategia della linea di prodotti TruAudience® di TransUnion.
Silver arriva da Oracle Advertising, dove ha ricoperto il ruolo di Vicepresidente Globale della Strategia e dello Sviluppo Commerciale. Con 25 anni di esperienza nel marketing digitale basato sull’identità, ha precedentemente ricoperto la carica di Presidente presso LiveIntents e ruoli di leadership in Verizon Media e Yahoo!.
TruAudience, alimentato dalla piattaforma OneTru, offre soluzioni di risoluzione dell’identità con privacy al primo posto, arricchimento dati, targeting del pubblico e analisi avanzate per il marketing e la misurazione basati sui dati.
TransUnion (NYSE: TRU) ha nombrado a Brian Silver como Vicepresidente Ejecutivo de Soluciones de Marketing, con efecto a partir del 7 de abril de 2025. Silver, que reporta al nuevo Chief Global Solutions Officer Mohamed Abdelsadek, liderará la visión y estrategia de la línea de productos TruAudience® de TransUnion.
Silver proviene de Oracle Advertising, donde se desempeñó como Vicepresidente Global de Estrategia y Desarrollo Comercial. Con 25 años de experiencia en marketing digital basado en identidad, sus roles anteriores incluyen Presidente en LiveIntents y cargos de liderazgo en Verizon Media y Yahoo!.
TruAudience, impulsado por la plataforma OneTru, ofrece soluciones de resolución de identidad con privacidad como prioridad, enriquecimiento de datos, segmentación de audiencias y análisis avanzados para marketing y medición basados en datos.
TransUnion (NYSE: TRU)는 2025년 4월 7일부로 Brian Silver를 마케팅 솔루션 담당 수석 부사장으로 임명했습니다. Silver는 새로운 최고 글로벌 솔루션 책임자인 Mohamed Abdelsadek에게 보고하며, TransUnion의 TruAudience® 제품 라인의 비전과 전략을 이끌게 됩니다.
Silver는 Oracle Advertising에서 글로벌 전략 및 사업 개발 부사장으로 근무했으며, 신원 기반 디지털 마케팅 분야에서 25년의 경력을 보유하고 있습니다. 이전에는 LiveIntents 사장과 Verizon Media, Yahoo!에서 리더십 역할을 수행했습니다.
OneTru 플랫폼으로 구동되는 TruAudience는 개인정보 보호를 최우선으로 하는 신원 확인, 데이터 강화, 타겟 오디언스 설정 및 고급 분석 솔루션을 제공하여 데이터 기반 마케팅 및 측정을 지원합니다.
TransUnion (NYSE : TRU) a nommé Brian Silver Vice-Président Exécutif des Solutions Marketing, à compter du 7 avril 2025. Silver, qui relève du nouveau Chief Global Solutions Officer Mohamed Abdelsadek, dirigera la vision et la stratégie de la gamme de produits TruAudience® de TransUnion.
Silver rejoint Oracle Advertising, où il occupait le poste de Vice-Président Global de la Stratégie et du Développement Commercial. Fort de 25 ans d’expérience dans le marketing digital basé sur l’identité, il a précédemment été Président chez LiveIntents et a occupé des postes de direction chez Verizon Media et Yahoo!.
TruAudience, propulsé par la plateforme OneTru, propose des solutions de résolution d’identité respectueuses de la vie privée, d’enrichissement de données, de ciblage d’audience et d’analyses avancées pour un marketing et une mesure basés sur les données.
TransUnion (NYSE: TRU) hat Brian Silver zum Executive Vice President für Marketinglösungen ernannt, wirksam ab dem 7. April 2025. Silver berichtet an den neuen Chief Global Solutions Officer Mohamed Abdelsadek und wird die Vision und Strategie der TruAudience®-Produktlinie von TransUnion leiten.
Silver kommt von Oracle Advertising, wo er als Global Vice President für Strategie und Geschäftsentwicklung tätig war. Mit 25 Jahren Erfahrung im identitätsbasierten digitalen Marketing hatte er zuvor Positionen als Präsident bei LiveIntents sowie Führungsrollen bei Verizon Media und Yahoo! inne.
TruAudience, angetrieben von der OneTru-Plattform, bietet datenschutzorientierte Identitätsauflösung, Datenanreicherung, Zielgruppenansprache und fortschrittliche Analyselösungen für datengetriebenes Marketing und Messung.
- Strategic hire of experienced digital advertising executive with 25 years industry expertise
- Strengthening of TruAudience marketing solutions leadership team
- Enhancement of privacy-first identity resolution and audience targeting capabilities
- None.
Digital advertising leader will drive business development for TruAudience line of solutions
CHICAGO, April 21, 2025 (GLOBE NEWSWIRE) -- Brian Silver joined TransUnion (NYSE: TRU) as Executive Vice President of Marketing Solutions, effective April 7, 2025. He reports to the newly appointed Chief Global Solutions Officer, Mohamed Abdelsadek.
As Executive Vice President, Silver will drive the vision, strategy and innovation behind TransUnion’s TruAudience® products. TruAudience enables data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.
“TruAudience is a leading solution suite for marketing, powered by TransUnion’s OneTru platform—giving it amazing potential for continuing innovation,” said Abdelsadek. “Brian’s deep knowledge and experience are essential in steering that innovation to address the evolving challenges marketers face in identifying audiences and measuring campaigns in a privacy-focused environment.”
Matt Spiegel, EVP of TruAudience Growth Strategy, added, “Brian is an amazing addition for TransUnion. I look forward to working closely with him, Mohamed, and the market-facing teams to drive growth of the TruAudience portfolio.”
Silver joins TransUnion from Oracle Advertising, where he served as Global Vice President, Strategy and Business Development. Over the past 25 years, Silver has established himself as a leader in identity-based digital marketing. His past roles include serving as President at LiveIntents; Vice President, Global Revenue Operations at Verizon Media; and Vice President, Global Business Planning and Operations, Communications Products, at Yahoo!.
“I am thrilled to join TransUnion and lead the TruAudience team in driving forward our vision and strategy,” said Silver. “With the power of TransUnion’s OneTru platform, we are uniquely positioned to solve for the identity resolution, audience discovery, and measurement challenges required to deliver effective marketing. I look forward to leveraging my experience to help our clients achieve their goals and drive business growth for TransUnion."
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
| Contact | Dave Blumberg |
| TransUnion | |
| david.blumberg@transunion.com | |
| Telephone | 312-972-6646 |
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