TransUnion’s OneTru™ Accelerates Product Innovation, Delivering Exceptional Results
TransUnion (NYSE: TRU) reports significant achievements one year after launching its OneTru™ solution enablement platform. The platform has enhanced several B2B product lines, including TruVision credit risk products, TruAudience identity capabilities, and TruValidate fraud solutions.
Currently operational in the U.S. and India, with planned expansion to Canada, the Philippines, and the U.K., OneTru has delivered impressive results:
- A major financial institution saw 162% increase in fraud capture rates
- A FinTech reduced lending model development time from 10 hours to under 1 hour
- A U.S. credit card issuer reduced offer timeline from 45 to 21 days
- A leading retailer gained insights from 100M+ daily interactions and maintains data on 90M+ active customers
The platform continues to expand its capabilities in identity attributes, enhanced matching, decisioning, and AI tools, supporting autonomous decision-making, adaptive learning, and proactive execution.
TransUnion (NYSE: TRU) riporta risultati significativi a un anno dal lancio della sua piattaforma di abilitazione OneTru™. La piattaforma ha migliorato diverse linee di prodotti B2B, inclusi i prodotti di rischio di credito TruVision, le capacità di identità TruAudience e le soluzioni antifrode TruValidate.
Attualmente operativa negli Stati Uniti e in India, con un'espansione pianificata in Canada, Filippine e Regno Unito, OneTru ha fornito risultati impressionanti:
- Un'importante istituzione finanziaria ha visto un aumento del 162% nei tassi di cattura delle frodi
- Un'azienda FinTech ha ridotto il tempo di sviluppo del modello di prestito da 10 ore a meno di 1 ora
- Un emittente di carte di credito statunitense ha ridotto il tempo di offerta da 45 a 21 giorni
- Un importante rivenditore ha ottenuto informazioni da oltre 100 milioni di interazioni giornaliere e mantiene dati su oltre 90 milioni di clienti attivi
La piattaforma continua ad espandere le sue capacità in attributi di identità, abbinamento avanzato, decision-making e strumenti di intelligenza artificiale, supportando decisioni autonome, apprendimento adattivo e esecuzione proattiva.
TransUnion (NYSE: TRU) informa sobre logros significativos un año después del lanzamiento de su plataforma de habilitación OneTru™. La plataforma ha mejorado varias líneas de productos B2B, incluidos los productos de riesgo crediticio TruVision, las capacidades de identidad TruAudience y las soluciones antifraude TruValidate.
Actualmente operativa en EE. UU. e India, con una expansión planificada a Canadá, Filipinas y el Reino Unido, OneTru ha entregado resultados impresionantes:
- Una importante institución financiera vio un aumento del 162% en las tasas de captura de fraudes
- Una FinTech redujo el tiempo de desarrollo del modelo de préstamos de 10 horas a menos de 1 hora
- Un emisor de tarjetas de crédito en EE. UU. redujo el tiempo de oferta de 45 a 21 días
- Un importante minorista obtuvo información de más de 100 millones de interacciones diarias y mantiene datos sobre más de 90 millones de clientes activos
La plataforma continúa expandiendo sus capacidades en atributos de identidad, emparejamiento mejorado, toma de decisiones y herramientas de IA, apoyando la toma de decisiones autónomas, el aprendizaje adaptativo y la ejecución proactiva.
TransUnion (NYSE: TRU)는 OneTru™ 솔루션 활성화 플랫폼 출시 1주년을 맞아 중요한 성과를 보고합니다. 이 플랫폼은 TruVision 신용 위험 제품, TruAudience 신원 기능 및 TruValidate 사기 솔루션을 포함한 여러 B2B 제품 라인을 개선했습니다.
현재 미국과 인도에서 운영 중이며, 캐나다, 필리핀, 영국으로의 확장을 계획하고 있는 OneTru는 인상적인 결과를 도출했습니다:
- 한 주요 금융 기관은 사기 포착율이 162% 증가했습니다
- 한 핀테크 기업은 대출 모델 개발 시간을 10시간에서 1시간 미만으로 단축했습니다
- 한 미국 신용 카드 발급사는 제안 기간을 45일에서 21일로 줄였습니다
- 한 주요 소매업체는 1억 건 이상의 일일 상호작용에서 통찰력을 얻었으며, 9천만 명 이상의 활성 고객에 대한 데이터를 유지하고 있습니다
이 플랫폼은 신원 속성, 향상된 매칭, 의사결정 및 AI 도구의 기능을 계속 확장하며, 자율적 의사결정, 적응형 학습 및 능동적 실행을 지원합니다.
TransUnion (NYSE: TRU) fait état de réalisations significatives un an après le lancement de sa plateforme d'habilitation OneTru™. La plateforme a amélioré plusieurs lignes de produits B2B, y compris les produits de risque de crédit TruVision, les capacités d'identité TruAudience et les solutions de fraude TruValidate.
Actuellement opérationnelle aux États-Unis et en Inde, avec une expansion prévue au Canada, aux Philippines et au Royaume-Uni, OneTru a délivré des résultats impressionnants :
- Une grande institution financière a constaté une augmentation de 162 % des taux de capture de fraude
- Une FinTech a réduit le temps de développement du modèle de prêt de 10 heures à moins d'une heure
- Un émetteur de cartes de crédit américain a réduit son délai d'offre de 45 à 21 jours
- Un détaillant de premier plan a obtenu des informations à partir de plus de 100 millions d'interactions quotidiennes et maintient des données sur plus de 90 millions de clients actifs
La plateforme continue d'élargir ses capacités en matière d'attributs d'identité, de correspondance améliorée, de prise de décision et d'outils d'IA, soutenant la prise de décision autonome, l'apprentissage adaptatif et l'exécution proactive.
TransUnion (NYSE: TRU) berichtet über bedeutende Erfolge ein Jahr nach der Einführung seiner OneTru™ Lösungsermöglichungsplattform. Die Plattform hat mehrere B2B-Produktlinien verbessert, darunter TruVision Kreditrisikoprodukte, TruAudience Identitätsfunktionen und TruValidate Betrugslösungen.
Derzeit in den USA und Indien aktiv, mit geplanter Expansion nach Kanada, den Philippinen und dem Vereinigten Königreich, hat OneTru beeindruckende Ergebnisse geliefert:
- Eine große Finanzinstitution verzeichnete einen Anstieg der Betrugsfangquoten um 162%
- Ein FinTech-Unternehmen reduzierte die Entwicklungszeit für das Kreditmodell von 10 Stunden auf unter 1 Stunde
- Ein US-Kreditkartenanbieter verkürzte die Angebotsfrist von 45 auf 21 Tage
- Ein führender Einzelhändler gewann Erkenntnisse aus über 100 Millionen täglichen Interaktionen und pflegt Daten über mehr als 90 Millionen aktive Kunden
Die Plattform erweitert weiterhin ihre Fähigkeiten in den Bereichen Identitätsattribute, verbesserte Zuordnung, Entscheidungsfindung und KI-Tools, die autonomes Entscheiden, adaptives Lernen und proaktive Ausführung unterstützen.
- 162% increase in fraud capture rates for financial institution clients
- 90% reduction in lending model development time (from 10 hours to <1 hour)
- 53% reduction in credit card offer processing time (from 45 to 21 days)
- Successful processing of 100M+ daily interactions for marketing insights
- Geographic expansion planned for three new markets (Canada, Philippines, UK)
- current geographic availability (only US and India)
Insights
TransUnion's OneTru platform represents a significant strategic advancement with clear operational benefits across multiple business lines. The platform's first-year results demonstrate measurable improvements that directly impact customer outcomes, including a
The platform integration across TransUnion's product lines—including their alternative lending bureau, TruVision credit risk products, TruAudience, and TruValidate fraud solutions—indicates successful execution of a unified technology strategy. This architectural approach typically yields substantial operational efficiencies through reduced technical redundancy and accelerated innovation cycles.
Particularly noteworthy is the reduction of offer timeline from 45 to 21 days for a credit card issuer client, representing a
The international expansion from U.S. and India to Canada, the Philippines, and U.K. markets signals confidence in the platform's scalability and effectiveness. TransUnion's "Customer Zero" internal testing approach demonstrates disciplined technology deployment methodology, likely contributing to successful implementation and adoption.
The OneTru platform demonstrates substantial data processing capabilities that transform TransUnion's core value proposition. The platform's ability to unify identity capabilities across marketing functions—planning, execution, and measurement—creates a more cohesive and persistent view of consumer identity, a critical advantage in today's fragmented digital landscape.
The highlighted retailer case study showcases impressive scale: processing insights from over 100 million daily interactions while maintaining fresh views of 90+ million active customers. This volume of data processing represents industrial-strength analytics capability that few competitors can match.
I'm particularly interested in the AI expansion mentioned by Chief Technology Officer Venkat Achanta. The progression toward autonomous decision-making, adaptive learning, and proactive execution represents the cutting edge of applied AI in financial services. These capabilities, when applied to audience segmentation, predictive scoring, and identity resolution, position TransUnion to capitalize on the increasing demand for real-time financial intelligence.
The near real-time model building capability, reducing development from 10 hours to under one hour, represents a
Solution enablement platform strengthens analytics, credit risk, fraud prevention and marketing offerings
CHICAGO, April 10, 2025 (GLOBE NEWSWIRE) -- One year ago, TransUnion (NYSE: TRU) introduced its transformative OneTru™ solution enablement platform for managing, governing, analyzing and delivering data, identity and insights. Today, OneTru delivers on its promises, accelerating and expanding the pace and breadth of the company’s innovation.
Over the course of 2024 and early 2025, OneTru capabilities have powered several of TransUnion’s B2B product lines:
- TransUnion’s alternative lending bureau is now enabled by OneTru, leading to new and enhanced solutions, including TruVision credit risk products that enrich lenders’ existing underwriting scores.
- Identity capabilities for the TruAudience line of products have been unified on OneTru, enabling more persistent views of identity whether planning, executing or measuring marketing efforts.
- TruValidate fraud solutions powered by the platform have improved fraud capture rates and decreased manual reviews and false positives.
OneTru is currently operational in the U.S. and India, and TransUnion plans to expand the platform soon to Canada, the Philippines and the U.K.
“We continue to build on OneTru’s success by expanding its underlying capabilities, including identity attributes, enhanced matching, decisioning and AI tools to improve efficiency,” said Chris Cartwright, President and CEO, TransUnion. “Our progress enhances the performance of our seven global product lines, delivering better overall quality and accelerating time-to-insights for our customers.”
Products Powered by OneTru Deliver Better Customer Results
In just one year, products powered by the OneTru platform have delivered better results for customers:
- A major financial institution increased their fraud capture rates by
162% using TruValidate fraud solutions.
- A FinTech leveraged the TruIQ Analytics Studio to build lending models in near real-time, reducing development time from 10 hours to less than one hour.
- A U.S. credit card issuer cut its offer timeline from 45 to 21 days using TruIQ Data Enrichment.
- A leading retailer enhanced its marketing data using TruAudience Identity Enrichment to capture insights from over 100 million daily interactions and maintain a fresh view of over 90 million active customers.
“Many customer benefits from OneTru stem from our Customer Zero approach, where we internally test new and exciting capabilities before releasing them through our product lines,” said Venkat Achanta, Chief Technology, Data & Analytics Officer at TransUnion. “For instance, our AI capabilities are expanding to enable autonomous decision-making, adaptive learning and proactive execution. We expect that these advancements will support use cases such as audience segmentation, predictive scoring and identity resolution, leading to greater innovation for both the company and our customers.”
To secure access to an upcoming TransUnion roundtable discussion with Forrester about the future uses of AI and other technology trends, please click here. More information about TransUnion’s solution lines can be found here.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
http://www.transunion.com/business
| Contact | Dave Blumberg TransUnion |
| Telephone | 312-972-6646 |
| david.blumberg@transunion.com |
FAQ
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