AT&T and TransUnion Launch In-Network Branded Call Display with Reason for Call
AT&T and TransUnion (NYSE: TRU) have launched an enhanced caller identification service that displays company names, logos, and reasons for calls on verified incoming calls for AT&T wireless customers using Android devices. This feature, powered by TransUnion's Branded Call Display, requires no additional app installation and is verified through STIR/SHAKEN authentication to prevent spoofing.
The service builds upon their January 2024 initiative and includes various call reason options such as 'Appointment Reminder,' 'Customer Service,' and 'Patient Callback.' According to a TransUnion survey, 73% of consumers would be more likely to answer calls displaying name and logo. Consumers prefer phone calls for personal health issues (64%), high-value decisions (55%), urgent circumstances (55%), and complex decisions (40%).
AT&T e TransUnion (NYSE: TRU) hanno lanciato un servizio di identificazione delle chiamate potenziato che mostra i nomi delle aziende, i loghi e le motivazioni delle chiamate per le chiamate in arrivo verificate per i clienti wireless di AT&T che utilizzano dispositivi Android. Questa funzionalità, alimentata dal Branded Call Display di TransUnion, non richiede l'installazione di alcuna app aggiuntiva ed è verificata attraverso l'autenticazione STIR/SHAKEN per prevenire il spoofing.
Il servizio si basa sulla loro iniziativa di gennaio 2024 e include varie opzioni di motivazione per le chiamate come 'Promemoria Appuntamento', 'Servizio Clienti' e 'Richiamata Paziente.' Secondo un sondaggio di TransUnion, il 73% dei consumatori sarebbe più propenso a rispondere a chiamate che mostrano nome e logo. I consumatori preferiscono le telefonate per questioni legate alla salute personale (64%), decisioni di alto valore (55%), circostanze urgenti (55%) e decisioni complesse (40%).
AT&T y TransUnion (NYSE: TRU) han lanzado un servicio mejorado de identificación de llamadas que muestra nombres de empresas, logotipos y motivos de las llamadas en llamadas entrantes verificadas para clientes de AT&T con dispositivos Android. Esta función, impulsada por el Branded Call Display de TransUnion, no requiere la instalación de ninguna aplicación adicional y está verificada a través de la autenticación STIR/SHAKEN para prevenir el suplantado.
El servicio se basa en su iniciativa de enero de 2024 e incluye varias opciones de motivo de llamada como 'Recordatorio de Cita', 'Servicio al Cliente' y 'Devolución de Llamadas de Pacientes.' Según una encuesta de TransUnion, el 73% de los consumidores estaría más inclinado a responder a llamadas que muestran nombre y logotipo. Los consumidores prefieren las llamadas telefónicas para cuestiones de salud personal (64%), decisiones de alto valor (55%), circunstancias urgentes (55%) y decisiones complejas (40%).
AT&T와 TransUnion (NYSE: TRU)는 Android 기기를 사용하는 AT&T 무선 고객을 위한 검증된 수신 전화에서 회사 이름, 로고 및 호출 이유를 표시하는 향상된 발신자 식별 서비스를 출시했습니다. 이 기능은 TransUnion의 Branded Call Display를 통해 제공되며, 추가 앱 설치가 필요하지 않으며 스푸핑을 방지하기 위해 STIR/SHAKEN 인증을 통해 검증됩니다.
이 서비스는 2024년 1월의 이니셔티브를 기반으로 하며 '약속 알림', '고객 서비스' 및 '환자 회신'과 같은 다양한 호출 이유 옵션을 포함합니다. TransUnion의 설문 조사에 따르면, 소비자의 73%는 이름과 로고가 표시된 전화를 더 잘 받을 것이라고 합니다. 소비자들은 개인 건강 문제(64%), 고액의 결정(55%), 긴급 상황(55%) 및 복잡한 결정(40%)에 대해 전화 통화를 선호합니다.
AT&T et TransUnion (NYSE: TRU) ont lancé un service d'identification des appelants amélioré qui affiche les noms des entreprises, les logos et les raisons des appels sur les appels entrants vérifiés pour les clients AT&T sans fil utilisant des appareils Android. Cette fonctionnalité, alimentée par le Branded Call Display de TransUnion, ne nécessite aucune installation d'application supplémentaire et est vérifiée via l'authentification STIR/SHAKEN pour éviter le spoofing.
Ce service s'appuie sur leur initiative de janvier 2024 et comprend diverses options de raison d'appel telles que 'Rappel de Rendez-vous', 'Service Client' et 'Retour d'Appel du Patient.' Selon une enquête de TransUnion, 73% des consommateurs seraient plus susceptibles de répondre à des appels affichant un nom et un logo. Les consommateurs préfèrent les appels téléphoniques pour des problèmes de santé personnelle (64%), des décisions de grande valeur (55%), des circonstances urgentes (55%) et des décisions complexes (40%).
AT&T und TransUnion (NYSE: TRU) haben einen verbesserten Anrufidentifikationsdienst eingeführt, der Unternehmensnamen, Logos und Gründe für Anrufe bei verifizierten eingehenden Anrufen für AT&T-Mobilfunkkunden mit Android-Geräten anzeigt. Diese Funktion, die von Branded Call Display von TransUnion unterstützt wird, erfordert keine zusätzliche App-Installation und wird durch STIR/SHAKEN-Authentifizierung verifiziert, um Spoofing zu verhindern.
Der Dienst baut auf ihrer Initiative vom Januar 2024 auf und umfasst verschiedene Anrufgrundoptionen wie 'Terminerinnerung', 'Kundendienst' und 'Rückruf des Patienten.' Laut einer Umfrage von TransUnion sind 73% der Verbraucher eher bereit, Anrufe mit angezeigtem Namen und Logo zu beantworten. Verbraucher bevorzugen Telefongespräche bei persönlichen Gesundheitsfragen (64%), Entscheidungen mit hohem Wert (55%), dringenden Umständen (55%) und komplexen Entscheidungen (40%).
- Enhanced caller identification service likely to increase business call answer rates by 73%
- No additional app required for AT&T customers, increasing potential adoption
- Implementation of STIR/SHAKEN authentication adds security value to the service
- availability to primarily Android devices
- Service dependent on business participation for full functionality
Insights
The enhanced Branded Call Display partnership marks a strategic evolution in TransUnion's identity verification and fraud prevention portfolio. This technology addresses a critical market need, as evidenced by consumer preference data showing high demand for phone communication in high-value transactions (55%) and personal matters (64%).
The business implications are substantial:
- This positions TransUnion as a leader in the communications authentication market, expanding beyond traditional credit reporting services
- The integration with AT&T, one of the largest U.S. carriers, creates a scalable platform for revenue growth through enterprise client adoption
- The technology's ability to reduce call friction while enhancing security addresses both customer experience and fraud prevention - two key priorities for enterprise clients
The market opportunity is compelling, considering that businesses spend billions annually on customer communication and fraud prevention. The solution's Android-first approach targets approximately 46% of the U.S. smartphone market, providing immediate scale while leaving room for iOS expansion.
This development represents a strategic diversification of TransUnion's revenue streams, moving beyond credit reporting into communication authentication services. The STIR/SHAKEN compliance positions the company favorably as regulatory focus on call authentication intensifies.
AT&T wireless customers can now see companies’ names, logos and reasons for calls on verified incoming calls on most Android devices—without the need for an app
CHICAGO, Feb. 06, 2025 (GLOBE NEWSWIRE) -- AT&T and TransUnion (NYSE: TRU) are now offering outgoing calls for businesses that display a reason for the call in addition to showing their brand name and logo. This capability is made possible through TransUnion’s Branded Call Display, and it gives AT&T wireless subscribers more confidence in who’s calling and why. Reason for the call will appear for most Android users on incoming calls from participating businesses and organizations, and in the call details page after a call is missed. 1
No app is needed to receive these branded calls. They are verified with end-to-end industry standard STIR/SHAKEN call authentication to help ensure that the call is legitimate and not spoofed. Displaying the reason for the call is the latest evolution from TransUnion and AT&T. It builds on momentum from January 2024 when the companies announced the ability to add a business’s name and brand logo to the mobile display.
“We’re excited to announce the ability for businesses to add the reason for their call to the mobile display,” said Erin Scarborough, AT&T senior vice president, Mass Markets Product Management. “Research shows consumers still prefer calling for communicating with businesses – especially for urgent, personal, or high-value issues. Now they can safely answer verified branded calls, knowing who’s calling and why.”
Reasons for the call can include a wide range of options, including: “Appointment Reminder,” “Customer Inquiry,” “Customer Service,” “Refill Reminder,” “Delivery Service,” “Patient Callback,” “Upcoming Visit,” and more. No action is required from AT&T wireless customers to see reasons for calls.
“Businesses have a tremendous opportunity to improve customer experiences and business outcomes with this iteration of branded calling,” said James Garvert, senior vice president of TruContact Communications Solutions at TransUnion. “Adopting these capabilities shows a good faith effort by the business to protect consumers from fraud and address their most pressing concerns.”
Consumers have made it clear they want more protection against unwanted calls and fraud. According to a recent TransUnion survey,
In addition, consumers indicated they highly value phone calls for their most important issues. The situations consumers most prefer to handle with businesses by phone are:
- Personal, e.g., health issues (
64% ) - High-value decisions, e.g., home or auto purchases (
55% ) - Urgent circumstances, e.g., natural disasters (
55% ) - Complex decisions, e.g., estate planning (
40% )
Learn more about TransUnion Branded Call Display here.
1 Branded logo and reason for the call appear when the phone rings, and in the call details page after a call is missed, on most Android devices. On other operating systems, branded logo appears on the mobile display.
About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. http://www.transunion.com/business
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/066f2591-116d-4919-8f36-2c545538aa65
| Contact Telephone | Dave Blumberg TransUnion david.blumberg@transunion.com 312-972-6646 |
FAQ
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