T. ROWE PRICE 'DRIVES' AWARENESS TO ACTIVE ETFs IN SAN FRANCISCO
T. Rowe Price launched a new marketing campaign in San Francisco to promote its actively managed ETFs, coinciding with the IMPACT®2024 conference. The campaign creatively connects precision driving with active asset management, featuring performance vehicles branded with T. Rowe Price ETF designs around the conference venue.
Marketing elements include taxi top displays, airport signage, and branded hotel key cards at conference hotels. The initiative showcases T. Rowe Price's 17 active ETFs portfolio, comprising 11 equity and 6 fixed income ETFs, which were first introduced in 2020. These ETFs complement their mutual fund offerings, providing benefits like tax efficiency, intraday trading, and competitive expense ratios.
T. Rowe Price ha lanciato una nuova campagna di marketing a San Francisco per promuovere i suoi ETF gestiti attivamente, in concomitanza con la conferenza IMPACT®2024. La campagna connette in modo creativo la guida di precisione con la gestione attiva degli asset, presentando veicoli performanti marchiati con i design degli ETF di T. Rowe Price intorno alla sede della conferenza.
Gli elementi di marketing includono display sui taxi, segnaletica negli aeroporti e chiavi d’hotel brandizzate negli hotel della conferenza. L'iniziativa mette in mostra il portafoglio di 17 ETF attivi di T. Rowe Price, composto da 11 ETF azionari e 6 ETF a reddito fisso, introdotti per la prima volta nel 2020. Questi ETF completano le loro offerte di fondi comuni, offrendo vantaggi come efficienza fiscale, trading intraday e rapporti di spesa competitivi.
T. Rowe Price lanzó una nueva campaña de marketing en San Francisco para promover sus ETF gestionados activamente, coincidiendo con la conferencia IMPACT®2024. La campaña conecta creativamente la conducción precisa con la gestión activa de activos, presentando vehículos de alto rendimiento con diseños de ETF de T. Rowe Price alrededor del lugar de la conferencia.
Los elementos de marketing incluyen exhibiciones en las azoteas de taxis, señalización en aeropuertos y tarjetas de llave de hotel personalizadas en los hoteles de la conferencia. La iniciativa muestra el portafolio de 17 ETF activos de T. Rowe Price, compuesto por 11 ETF de renta variable y 6 ETF de renta fija, que fueron introducidos por primera vez en 2020. Estos ETF complementan sus ofertas de fondos mutuos, proporcionando beneficios como eficiencia fiscal, trading intradía y razones de gasto competitivas.
T. Rowe Price는 IMPACT®2024 회의와 동시에 샌프란시스코에서 능동 관리 ETF를 홍보하기 위한 새로운 마케팅 캠페인을 시작했습니다. 이 캠페인은 정밀 운전과 적극적인 자산 관리 간의 창의적인 연결을 보여주며, 회의 장소 주변에 T. Rowe Price ETF 디자인으로 브랜드화된 성능 차량을 배치했습니다.
마케팅 요소에는 택시 옥상 광고, 공항 간판 및 회의 호텔에서의 브랜드 호텔 키 카드가 포함됩니다. 이 이니셔티브는 2020년에 처음 도입된 17개의 활성 ETF 포트폴리오를 선보이며, 이는 11개의 주식형 ETF와 6개의 채권형 ETF로 구성됩니다. 이 ETF는 뮤추얼 펀드의 제안을 보완하며, 세제 효율성, 거래 시간 내 거래 및 경쟁력 있는 비용 비율과 같은 이점을 제공합니다.
T. Rowe Price a lancé une nouvelle campagne marketing à San Francisco pour promouvoir ses ETF gérés activement, coïncidant avec la conférence IMPACT®2024. La campagne relie de manière créative la conduite de précision à la gestion active des actifs, mettant en avant des véhicules performants marqués avec les designs des ETF de T. Rowe Price autour du lieu de la conférence.
Les éléments de marketing comprennent des affichages sur les toits de taxis, de la signalisation dans les aéroports et des cartes-clés d'hôtel de marque dans les hôtels de la conférence. L'initiative met en avant le portefeuille de 17 ETF actifs de T. Rowe Price, composé de 11 ETF actions et 6 ETF obligataires, qui ont été introduits pour la première fois en 2020. Ces ETF complètent leurs offres de fonds communs, offrant des avantages tels que l'efficacité fiscale, le trading intrajournalier et des ratios de frais compétitifs.
T. Rowe Price hat in San Francisco eine neue Marketingkampagne gestartet, um seine aktiv verwalteten ETFs zu bewerben, die zeitgleich mit der IMPACT®2024-Konferenz stattfindet. Die Kampagne verbindet kreativ präzises Fahren mit aktiver Vermögensverwaltung und präsentiert leistungsstarke Fahrzeuge, die mit T. Rowe Price ETF-Designs rund um den Konferenzort gebrandet sind.
Die Marketingelemente umfassen Taxi-Dachanzeigen, Flughafenschilder und gebrandete Hotelzimmerschlüssel in den Konferenzhotels. Die Initiative präsentiert das Portfolio von 17 aktiven ETFs von T. Rowe Price, das aus 11 Aktien-ETFs und 6 Renten-ETFs besteht, die erstmals im Jahr 2020 eingeführt wurden. Diese ETFs ergänzen das Angebot an Investmentfonds und bieten Vorteile wie Steuereffizienz, Intraday-Handel und wettbewerbsfähige Fondskosten.
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New campaign draws parallels between active asset management and precision driving with marketing activations during the week of the Schwab IMPACT®2024 conference
The initiative involves multiple marketing activations, including several brightly colored performance vehicles wrapped in T. Rowe Price active ETF branding that traveled in the vicinity of the conference venue when it started on November 19, taxi top displays in the city, and active ETF video and static signage throughout the terminals, security, transit shelters, and ground transportation areas of
"We are thrilled to unveil this dynamic campaign in
Please click here to see a brief video from the new campaign.
Attendees of IMPACT®2024 can visit the T. Rowe Price booth, where portions of the display will be dedicated to video content and resources about the firm's active ETFs. The hotel key cards for multiple conference-affiliated hotels also feature visuals reflective of the new campaign.
T. Rowe Price introduced its first active ETFs in 2020, and its lineup now consists of 17 active ETFs, including 11 equity ETFs and six fixed income ETFs. The active ETFs complement the firm's traditional mutual fund offerings and deliver key features associated with ETFs that some investors may prefer, such as tax efficiency, the flexibility to buy and sell shares throughout the day, and more competitive expense ratios.
ABOUT T. ROWE PRICE
Founded in 1937, T. Rowe Price (NASDAQ – GS: TROW) helps individuals and institutions around the world achieve their long-term investment goals. As a large global asset management company known for investment excellence, retirement leadership, and independent proprietary research, the firm is built on a culture of integrity that puts client interests first. Clients rely on the award-winning firm for its retirement expertise and active management of equity, fixed income, alternatives, and multi-asset investment capabilities. T. Rowe Price serves millions of clients globally and manages US
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SOURCE T. Rowe Price Group
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