T. ROWE PRICE UNVEILS INNOVATIVE SOCIAL SECURITY TOOL FOR ADVISORS
T. Rowe Price (NASDAQ-GS: TROW) has launched Social Security Analyzer (SSAnalyzer™), a free tool for financial advisors to optimize clients' Social Security benefits through custom strategies and in-depth analysis. The launch comes after a survey revealed widespread lack of understanding about Social Security benefits among retirement savers.
The tool enables evaluation of spending needs, lifetime income analysis, and assessment of factors like taxes, cost of living adjustments, and inflation. Alongside SSAnalyzer, the company introduced 'The Power of Social Security' program, offering educational resources including continuing education videos, presentations, and white papers for advisors and clients.
This initiative follows the 2024 launch of Social Security Optimizer for individual investors and 401(k) plan participants, building upon T. Rowe Price's acquisition of Retiree, Inc. and its experience in retirement services.
T. Rowe Price (NASDAQ-GS: TROW) ha lanciato Social Security Analyzer (SSAnalyzer™), uno strumento gratuito per i consulenti finanziari per ottimizzare i benefici della Previdenza Sociale dei propri clienti attraverso strategie personalizzate e analisi approfondite. Il lancio arriva dopo che un sondaggio ha rivelato una diffusa mancanza di comprensione riguardo ai benefici della Previdenza Sociale tra i risparmiatori per la pensione.
Lo strumento consente di valutare le esigenze di spesa, analizzare il reddito nel corso della vita e valutare fattori come tasse, adeguamenti del costo della vita e inflazione. Insieme a SSAnalyzer, l'azienda ha introdotto il programma 'Il Potere della Previdenza Sociale', offrendo risorse educative tra cui video di formazione continua, presentazioni e documenti informativi per consulenti e clienti.
Questa iniziativa segue il lancio nel 2024 del Social Security Optimizer per investitori individuali e partecipanti ai piani 401(k), costruendo sull'acquisizione da parte di T. Rowe Price di Retiree, Inc. e sulla sua esperienza nei servizi pensionistici.
T. Rowe Price (NASDAQ-GS: TROW) ha lanzado Social Security Analyzer (SSAnalyzer™), una herramienta gratuita para asesores financieros que optimiza los beneficios de Seguridad Social de sus clientes a través de estrategias personalizadas y análisis en profundidad. El lanzamiento se produce tras una encuesta que reveló una amplia falta de comprensión sobre los beneficios de Seguridad Social entre los ahorradores para la jubilación.
La herramienta permite evaluar las necesidades de gasto, analizar los ingresos a lo largo de la vida y evaluar factores como impuestos, ajustes del costo de vida e inflación. Junto con SSAnalyzer, la empresa presentó el programa 'El Poder de la Seguridad Social', que ofrece recursos educativos, incluidos videos de educación continua, presentaciones y documentos informativos para asesores y clientes.
Esta iniciativa sigue al lanzamiento en 2024 del Social Security Optimizer para inversores individuales y participantes de planes 401(k), construyendo sobre la adquisición de T. Rowe Price de Retiree, Inc. y su experiencia en servicios de jubilación.
T. Rowe Price (NASDAQ-GS: TROW)는 Social Security Analyzer (SSAnalyzer™)를 출시했습니다. 이는 재정 고문들이 고객의 사회 보장 혜택을 맞춤 전략과 심층 분석을 통해 최적화할 수 있도록 돕는 무료 도구입니다. 이 출시는 퇴직 저축자들 사이에서 사회 보장 혜택에 대한 이해 부족이 광범위하다는 설문조사 결과에 따른 것입니다.
이 도구는 지출 필요 평가, 평생 소득 분석, 세금, 생활비 조정 및 인플레이션과 같은 요소 평가를 가능하게 합니다. SSAnalyzer와 함께 회사는 고문과 고객을 위한 교육 자료로 지속 교육 비디오, 프레젠테이션 및 백서를 포함하는 '사회 보장의 힘' 프로그램을 도입했습니다.
이 이니셔티브는 2024년 개인 투자자 및 401(k) 계획 참가자를 위한 Social Security Optimizer의 출시를 따르며, T. Rowe Price의 Retiree, Inc. 인수와 퇴직 서비스 경험을 기반으로 하고 있습니다.
T. Rowe Price (NASDAQ-GS: TROW) a lancé Social Security Analyzer (SSAnalyzer™), un outil gratuit pour les conseillers financiers afin d'optimiser les prestations de sécurité sociale de leurs clients grâce à des stratégies personnalisées et à une analyse approfondie. Ce lancement fait suite à une enquête révélant un manque de compréhension généralisé des prestations de sécurité sociale parmi les épargnants pour la retraite.
L'outil permet d'évaluer les besoins de dépenses, d'analyser les revenus à vie et d'évaluer des facteurs tels que les impôts, les ajustements du coût de la vie et l'inflation. En plus de SSAnalyzer, l'entreprise a introduit le programme 'Le Pouvoir de la Sécurité Sociale', offrant des ressources éducatives comprenant des vidéos de formation continue, des présentations et des livres blancs pour les conseillers et les clients.
Cette initiative fait suite au lancement en 2024 du Social Security Optimizer pour les investisseurs individuels et les participants aux plans 401(k), s'appuyant sur l'acquisition par T. Rowe Price de Retiree, Inc. et son expérience dans les services de retraite.
T. Rowe Price (NASDAQ-GS: TROW) hat Social Security Analyzer (SSAnalyzer™) eingeführt, ein kostenloses Tool für Finanzberater, um die Sozialversicherungsleistungen ihrer Kunden durch maßgeschneiderte Strategien und eingehende Analysen zu optimieren. Der Start erfolgt nach einer Umfrage, die ein weit verbreitetes Unverständnis über Sozialversicherungsleistungen unter Rentensparern offenlegte.
Das Tool ermöglicht die Bewertung der Ausgabenbedürfnisse, die Analyse des lebenslangen Einkommens und die Bewertung von Faktoren wie Steuern, Anpassungen der Lebenshaltungskosten und Inflation. Neben SSAnalyzer stellte das Unternehmen das Programm 'Die Macht der Sozialversicherung' vor, das Bildungsressourcen wie Fortbildungsvideos, Präsentationen und Fachartikel für Berater und Kunden anbietet.
Diese Initiative folgt der Einführung des Social Security Optimizers im Jahr 2024 für private Anleger und Teilnehmer an 401(k)-Plänen und baut auf der Übernahme von Retiree, Inc. durch T. Rowe Price und deren Erfahrung im Bereich der Rentenservices auf.
- Launch of new revenue-generating tool (SSAnalyzer) expanding TROW's product portfolio
- Strategic expansion of retirement services following Retiree Inc. acquisition
- Enhanced value proposition for financial advisors through free comprehensive tools
- None.
Insights
T. Rowe Price's launch of the Social Security Analyzer tool represents a strategic enhancement to its advisor services offering that addresses a clear market need. The firm's survey revealing widespread confusion about Social Security benefits creates a tangible opportunity for this solution to add value.
The comprehensive functionality—evaluating spending needs, analyzing longevity risk, and modeling tax impacts—suggests substantial development investment. What's particularly notable is that TROW is offering this tool free to advisors, indicating they're using it as a relationship-strengthening asset rather than a direct revenue generator.
This initiative successfully leverages their acquisition of Retiree, Inc., demonstrating how T. Rowe Price is extracting additional value from M&A activity. The coordinated multi-channel approach—following their 2024 launch of a similar tool for individual investors—shows disciplined execution across distribution channels.
From a competitive standpoint, these tools strengthen TROW's positioning in the retirement planning market, a core business area where the firm has historically maintained advantages. By empowering advisors with sophisticated analytical capabilities, TROW potentially increases the stickiness of these valuable distribution relationships.
While the immediate financial impact isn't quantifiable from this announcement, the initiative aligns with their long-term strategy as a retirement solutions leader and could enhance asset retention and gathering through improved advisor relationships.
The Social Security Analyzer tool and "Power of Social Security" program are among the firm's latest resources to help financial advisors incorporate research-based guidance and personalization into retirement income planning
SSAnalyzer, which is free to advisors, is designed to factor in complex life scenarios. This includes evaluating spending needs against Social Security income; viewing lifetime, annual, and monthly income; evaluating longevity risk with several life expectancy outlooks; and analyzing the potential impact of taxes, cost of living adjustments, and inflation.
As a companion to SSAnalyzer, T. Rowe Price has developed "The Power of Social Security," a comprehensive program aimed to provide advisors with a range of foundational content to help them navigate the complexities of Social Security benefits with their clients. Its resources include continuing education videos, presentations, and white papers for advisors, as well as a library of presentations, workbooks, and articles for clients.
"We know anecdotally and from our recent survey that there is meaningful confusion around Social Security benefits and claiming strategies," said Kevin Collins, head of
The launch of both SSAnalyzer and "The Power of Social Security" are the latest examples of how the firm continues to garner substantial value for clients through the acquisition of Retiree, Inc., alongside T. Rowe Price's decades of experience as a retirement leader. The launch of SSAnalyzer follows the 2024 launch of Social Security Optimizer, a tool specifically designed for T. Rowe Price individual investors and 401(k) plan participants.
"The addition of SSAnalyzer and other resources to T. Rowe Price's suite of retirement solutions underscores our commitment to empowering our advisors and retirement savers with knowledge and tools to make more informed decisions," said Michael Davis, head of global retirement strategy at T. Rowe Price. "Integrating these tools into their practices will enhance the value-added services advisors offer their clients and give clients more confidence about the future."
ABOUT T. ROWE PRICE
Founded in 1937, T. Rowe Price (NASDAQ – GS: TROW) helps individuals and institutions around the world achieve their long-term investment goals. As a large global asset management company known for investment excellence, retirement leadership, and independent proprietary research, the firm is built on a culture of integrity that puts client interests first. Clients rely on the award-winning firm for its retirement expertise and active management of equity, fixed income, alternatives, and multi-asset investment capabilities. T. Rowe Price serves millions of clients globally and manages US
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SOURCE T. Rowe Price Group
FAQ
What is T. Rowe Price's new SSAnalyzer tool and how does it benefit financial advisors?
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