Pregnancy Test Kits Market to Seek Exponential Growth, the Market to Reach $2.28 Billion by 2028 - Arizton

Rhea-AI Summary

The pregnancy test kits market is projected to grow at a CAGR of 5.08% from 2022 to 2028, reaching a market size of USD 2.28 billion by 2028, up from USD 1.70 billion in 2022. The surge in demand for rapid and self-contained kits, driven by rising unplanned pregnancies and the increasing number of working-class women, is contributing to this growth. The report highlights the growing adoption of digital pregnancy test kits and advances in testing technologies, improving sensitivity and efficiency. Major market players are focusing on enhancing user experience through innovative features. The most significant geographical penetration is expected in APAC. The report outlines factors like the rising awareness and accessibility of kits in middle-income regions as pivotal growth drivers.

Positive

• Market projected to grow at a CAGR of 5.08% from 2022 to 2028.
• Expected to reach USD 2.28 billion by 2028.
• Increasing demand for rapid and self-contained test kits.
• Focus on advancing technologies in pregnancy tests enhances consumer experience.

Negative

• None.

CHICAGO, April 11, 2023 /PRNewswire/ -- According to Arizton's latest research report, the pregnancy test kits market to grow at a CAGR of 5% during 2022-2028.

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Browse In-Depth TOC on the Pregnancy Test Kits Market  

111- Tables   
95 - Figures   
249– Pages   

The use of pregnancy test kits has rapidly increased, creating enormous opportunities for market expansion. Clearblue Easy has quickly been adopted as a home digital pregnancy test kit. In addition, some other companies and leading market players started developing digital pregnancy test kits. The constant advances in pregnancy test kits and their technology are expected to boost market growth in the upcoming years.

In pregnancy test kit industries, manufacturers focus on pregnancy rapid tests with advanced technologies that are more sensitive and effective to improve the experience of consumers. For instance, ten years ago, the pregnancy test was designed to show results at a concentration above 25IU/L in a sample after introducing the monoclonal antibody technique used for rapid diagnosis, which improved the sensitivity to around 10IU/L, enabling rapid pregnancy detection. In addition, to differentiate their product offerings, market players also focus on providing value-added and user-friendly features to users.

Pregnancy Test Kits Market Report Scope

Report Attributes	Details
Market Size (2028)	USD 2.28 Billion
Market Size (2022)	USD 1.70 Billion
CAGR (2022-2028)	5.08 %
Base Year	2022
Forecast Year	2023-2028
Market Segmentation	Sample Type, Product, Distribution Channels, and Geography
Geographic Analysis	North America, Europe, APAC, Latin America, and Middle East & Africa
Largest Market	APAC
Market Dynamics	The Rising Rate of Unplanned Pregnancies Growing Awareness & Adoption of Pregnancy Test Kits in Middle-Income Geographies Rising Birth Rate in Advanced Maternal Age

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Rising demand for rapid and self-contained test kits coupled with rising unwanted pregnancies and easy accessibility of decentralized diagnostic rapid tests over time-consuming laboratory tests are driving the pregnancy test kits market growth. An increasing number of working-class women in the country that do not have time to visit physicians unless in case of an emergency is the major factor contributing to the market's growth. Globally, various governments & public health organizations are focusing on improving women's health through several healthcare initiatives and awareness programs. For instance, the US Department of Health's Office of Women's Health offers assistance and guidance on using pregnancy and fertility test kits at home. Likewise, the American Pregnancy Association (APA) and its education partner Fairhaven Health offer couple's guidance on at-home fertility testing.

In recent years, access to pregnancy test kits has been increasing through online distribution channels, which supports the high sales of pregnancy test kits. Online sales channels, pharmacies, online shops, and websites (vendors' own sales websites) are some virtual sales approaches that substantially improve the sale of pregnancy test kits. Online channels reach every point where they are available and meet consumer demand. Due to the online sales channels, social stigma and hesitancy to ask for pregnancy test kits in advanced maternal-age women have reduced rapidly, resulting in increased sales of pregnancy test kits.

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Recent Development Highlights

Mankind Pharma, one of India's leading market players, launched many campaigns in urban areas. In 2022-2023, it focused on shifting to rural and smaller regions to expand its market penetration. According to the Mankind Pharma Estimation, the company accounted for around 70%-80% of the market share in India. The company has a stronger presence in the Indian and APAC markets. Furthermore, the company offers US, Europe, and Africa pregnancy test kits.

In the Saliva-based pregnancy test kits category, Slaignostics- an Israel-based company, offers the world's first saliva-based pregnancy test kits in Europe, South Africa, and Israel, increasing competition for the other market players. The company stated that the demand for saliva-based pregnancy test kits would rapidly increase in the market.

Key Company Profiles

• Abbott
• Church & Dwight
• SPD Swiss Precision Diagnostics GmbH
• AccuBioTech
• Axis Medicare
• AdvaCare Pharma
• Biosynex
• bioMérieux
• Cardinal Health
• Cupid Limited
• Confirm BioSciences
• Cyclotes.de
• Everly Health (Natalist)
• Fairhaven Health
• Femometer
• Geratherm Medical AG
• Germaine Laboratories
• INTEC
• Johnson & Johnson
• Mankind Pharma
• Meril Life Sciences
• MP Biomedicals
• Medsource Ozone Biomedicals
• Healthpoint
• Princeton BioMeditech Corporation
• Piramal Enterprises Ltd (Piramal Pharma)
• QuidelOrtho
• Ro
• Salignostics
• Siemens Healthineers
• SUGENTECH
• Türklab A.S.
• Trinity Biotech
• Wondfo

Market Segmentation

Sample Type

• Urine
• Others

Product

• Line
• Digital

Distribution Channels

• Offline
• Online

Geography

• North America
• The US
• Canada
• APAC
• China
• India
• Japan
• South Korea
• Australia
• Europe
• Germany
• France
• The UK
• Italy
• Spain
• Latin America
• Brazil
• Mexico
• Argentina
• Middle East & Africa
• Turkey
• South Africa
• Saudi Arabia

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Table of Content 

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

4.1.1 INCLUSIONS

4.1.2 EXCLUSIONS

4.1.3 MARKET ESTIMATION CAVEATS

4.2 BASE YEAR

4.3 SCOPE OF THE STUDY

4.3.1 MARKET SEGMENTATION BY GEOGRAPHY

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

5.2 CURRENCY CONVERSION

5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 PREMIUM INSIGHTS

7.1 OVERVIEW

8 INTRODUCTION

8.1 OVERVIEW

9 MARKET OPPORTUNITIES & TRENDS

9.1 EMERGENCE OF DIGITAL PREGNANCY TESTING KITS

9.2 ADVANCES IN PREGNANCY TESTING KITS FOR EARLY DETECTION OF PREGNANCY STATUS

9.3 PRODUCTS LAUNCHED & PROGRESS TOWARD NEXT-GENERATION PREGNANCY TEST KITS

10 MARKET GROWTH ENABLERS

10.1 THE RISING RATE OF UNINTENDED PREGNANCIES

10.2 GROWING AWARENESS & ADOPTION OF PREGNANCY TEST KITS IN MIDDLE-INCOME GEOGRAPHIES

10.3 RISING BIRTH RATE IN ADVANCED MATERNAL AGE

11 MARKET RESTRAINTS

11.1 LACK OF AWARENESS & ACCESS TO PREGNANCY TESTING KITS IN LOW-INCOME COUNTRIES

11.2 CONCERN ABOUT TESTS ACCURACY

11.3 INCREASING USE OF CONTRACEPTIVES

12 MARKET LANDSCAPE

12.1 MARKET OVERVIEW

12.2 MARKET SIZE & FORECAST

12.2.1 SAMPLE TYPE INSIGHTS

12.2.2 PRODUCT INSIGHTS

12.2.3 DISTRIBUTION CHANNELS INSIGHTS

12.2.4 GEOGRAPHY INSIGHTS

12.3 FIVE FORCES ANALYSIS

12.3.1 THREAT OF NEW ENTRANTS

12.3.2 BARGAINING POWER OF SUPPLIERS

12.3.3 BARGAINING POWER OF BUYERS

12.3.4 THREAT OF SUBSTITUTES

12.3.5 COMPETITIVE RIVALRY

13 SAMPLE TYPE

13.1 MARKET SNAPSHOT & GROWTH ENGINE

13.2 MARKET OVERVIEW

13.3 URINE

13.3.1 MARKET OVERVIEW

13.3.2 MARKET SIZE & FORECAST

13.3.3 MARKET BY GEOGRAPHY

13.4 OTHERS

13.4.1 MARKET OVERVIEW

13.4.2 MARKET SIZE & FORECAST

13.4.3 MARKET BY GEOGRAPHY

14 PRODUCT

14.1 MARKET SNAPSHOT & GROWTH ENGINE

14.2 MARKET OVERVIEW

14.3 LINE

14.3.1 MARKET OVERVIEW

14.3.2 MARKET SIZE & FORECAST

14.3.3 MARKET BY GEOGRAPHY

14.4 DIGITAL

14.4.1 MARKET OVERVIEW

14.4.2 MARKET SIZE & FORECAST

14.4.3 MARKET BY GEOGRAPHY

15 DISTRIBUTION CHANNEL

15.1 MARKET SNAPSHOT & GROWTH ENGINE

15.2 MARKET OVERVIEW

15.3 OFFLINE

15.3.1 MARKET OVERVIEW

15.3.2 MARKET SIZE & FORECAST

15.3.3 MARKET BY GEOGRAPHY

15.4 ONLINE

15.4.1 MARKET OVERVIEW

15.4.2 MARKET SIZE & FORECAST

15.4.3 MARKET BY GEOGRAPHY

16 GEOGRAPHY

16.1 MARKET SNAPSHOT & GROWTH ENGINE

16.2 GEOGRAPHIC OVERVIEW

17 NORTH AMERICA

17.1 MARKET OVERVIEW

17.2 MARKET SIZE & FORECAST

17.3 SAMPLE TYPE

17.3.1 MARKET SIZE & FORECAST

17.4 PRODUCT

17.4.1 MARKET SIZE & FORECAST

17.5 DISTRIBUTION CHANNELS

17.5.1 MARKET SIZE & FORECAST

17.6 KEY COUNTRIES

17.6.1 US: MARKET SIZE & FORECAST

17.6.2 CANADA: MARKET SIZE & FORECAST

18 APAC

18.1 MARKET OVERVIEW

18.2 MARKET SIZE & FORECAST

18.3 SAMPLE TYPE

18.3.1 MARKET SIZE & FORECAST

18.4 PRODUCT

18.4.1 MARKET SIZE & FORECAST

18.5 DISTRIBUTION CHANNELS

18.5.1 MARKET SIZE & FORECAST

18.6 KEY COUNTRIES

18.6.1 CHINA: MARKET SIZE & FORECAST

18.6.2 INDIA: MARKET SIZE & FORECAST

18.6.3 JAPAN: MARKET SIZE & FORECAST

18.6.4 SOUTH KOREA: MARKET SIZE & FORECAST

18.6.5 AUSTRALIA: MARKET SIZE & FORECAST

19 EUROPE

19.1 MARKET OVERVIEW

19.2 MARKET SIZE & FORECAST

19.3 SAMPLE TYPE

19.3.1 MARKET SIZE & FORECAST

19.4 PRODUCT

19.4.1 MARKET SIZE & FORECAST

19.5 DISTRIBUTION CHANNELS

19.5.1 MARKET SIZE & FORECAST

19.6 KEY COUNTRIES

19.6.1 GERMANY: MARKET SIZE & FORECAST

19.6.2 FRANCE: MARKET SIZE & FORECAST

19.6.3 UK: MARKET SIZE & FORECAST

19.6.4 ITALY: MARKET SIZE & FORECAST

19.6.5 SPAIN: MARKET SIZE & FORECAST

20 LATIN AMERICA

20.1 MARKET OVERVIEW

20.2 MARKET SIZE & FORECAST

20.3 SAMPLE TYPE

20.3.1 MARKET SIZE & FORECAST

20.4 PRODUCT

20.4.1 MARKET SIZE & FORECAST

20.5 DISTRIBUTION CHANNELS

20.5.1 MARKET SIZE & FORECAST

20.6 KEY COUNTRIES

20.6.1 BRAZIL: MARKET SIZE & FORECAST

20.6.2 MEXICO: MARKET SIZE & FORECAST

20.6.3 ARGENTINA: MARKET SIZE & FORECAST

21 MIDDLE EAST & AFRICA

21.1 MARKET OVERVIEW

21.2 MARKET SIZE & FORECAST

21.3 SAMPLE TYPE

21.3.1 MARKET SIZE & FORECAST

21.4 PRODUCT

21.4.1 MARKET SIZE & FORECAST

21.5 DISTRIBUTION CHANNELS

21.5.1 MARKET SIZE & FORECAST

21.6 KEY COUNTRIES

21.6.1 TURKEY: MARKET SIZE & FORECAST

21.6.2 SOUTH AFRICA: MARKET SIZE & FORECAST

21.6.3 SAUDI ARABIA: MARKET SIZE & FORECAST

22 COMPETITIVE LANDSCAPE

22.1 COMPETITION OVERVIEW

22.2 MARKET SHARE ANALYSIS

22.2.1 ABBOTT

22.2.2 CHURCH & DWIGHT

22.2.3 SPD SWISS PRECISION DIAGNOSTICS

23 KEY COMPANY PROFILES

23.1 ABBOTT

23.1.1 BUSINESS OVERVIEW

23.1.2 PRODUCT OFFERINGS

23.1.3 KEY STRATEGIES

23.1.4 KEY STRENGTHS

23.1.5 KEY OPPORTUNITIES

23.2 CHURCH & DWIGHT

23.3 SPD SWISS PRECISION DIAGNOSTICS GMBH

24 OTHER PROMINENT VENDORS

24.1 ACCUBIOTECH

24.1.1 BUSINESS OVERVIEW

24.1.2 PRODUCT OFFERINGS

24.2 AXIS MEDICARE

24.3 ADVACARE PHARMA

24.4 BIOSYNEX

24.5 BIOMÉRIEUX

24.6 CARDINAL HEALTH

24.7 CUPID LIMITED

24.8 CONFIRM BIOSCIENCES

24.9 CYCLOTEST.DE

24.10 EVERLY HEALTH (NATALIST)

24.11 FAIRHAVEN HEALTH

24.12 FEMOMETER

24.13 GERATHERM MEDICAL AG

24.14 GERMAINE LABORATORIES

24.15 INTEC

24.16 JOHNSON & JOHNSON

24.17 MANKIND PHARMA

24.18 MERIL LIFE SCIENCES

24.19 MP BIOMEDICALS

24.20 MEDSOURCE OZONE BIOMEDICALS

24.21 HEALTHPOINT (CLEAR&SIMPLE)

24.22 PRINCETON BIOMEDITECH CORPORATION

24.23 PIRAMAL ENTERPRISES LTD

24.24 QUIDELORTHO

24.25 RO

24.26 SALIGNOSTICS

24.27 SIEMENS HEALTHINEERS

24.28 SUGENTECH

24.29 TÜRKLAB A.S.

24.30 TRINITY BIOTECH

24.31 WONDFO

25 REPORT SUMMARY

25.1 KEY TAKEAWAYS

25.2 STRATEGIC RECOMMENDATIONS

26 QUANTITATIVE SUMMARY

26.1 MARKET BY GEOGRAPHY

26.2 MARKET BY SAMPLE

26.3 MARKET BY PRODUCT

26.4 MARKET BY DISTRIBUTION CHANNELS

26.5 SAMPLE TYPE: MARKET BY GEOGRAPHY

26.5.1 URINE SAMPLE: MARKET BY GEOGRAPHY

26.5.2 OTHER SAMPLE: MARKET BY GEOGRAPHY

26.6 PRODUCT: MARKET BY GEOGRAPHY

26.6.1 LINE PRODUCT: MARKET BY GEOGRAPHY

26.6.2 DIGITAL: MARKET BY GEOGRAPHY

26.7 DISTRIBUTION CHANNELS: MARKET BY GEOGRAPHY

26.7.1 OFFLINE DISTRIBUTION CHANNELS: MARKET BY GEOGRAPHY

26.7.2 ONLINE DISTRIBUTION CHANNELS: MARKET BY GEOGRAPHY

27 APPENDIX

27.1 ABBREVIATIONS

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FAQ

What is the projected growth rate of the pregnancy test kits market?

The pregnancy test kits market is projected to grow at a CAGR of 5.08% from 2022 to 2028.

What will be the market size of pregnancy test kits by 2028?

The market size of pregnancy test kits is expected to reach USD 2.28 billion by 2028.

What are the key factors driving the growth of the pregnancy test kits market?

Key factors include the rising rate of unplanned pregnancies, increased working-class women needing at-home tests, and the growing adoption of digital pregnancy test kits.

Which region is expected to dominate the pregnancy test kits market?

The APAC region is expected to have the largest market share.

What advancements are being made in pregnancy test kit technology?

Advancements include increased sensitivity and the introduction of digital testing kits that improve user experience.