Turning Point Brands Provides Update on PMTA Process
Turning Point Brands, Inc. (TPB) announced on September 14 that the FDA issued a Marketing Denial Order for certain vapor products following the company's Premarket Tobacco Product Application. TPB maintains that its high-quality PMTA demonstrated the products' safety and public health benefits. The company plans to appeal the FDA's decision and engage in further discussions with the agency. TPB highlights that their products help adult smokers transition from combustible cigarettes, aligning with public health objectives.
- TPB's PMTA included extensive toxicological reviews and data supporting public health benefits.
- The company plans to appeal the FDA's decision, potentially leading to a reversal.
- The FDA's Marketing Denial Order hinders the marketing of key vapor products.
- Ongoing regulatory uncertainty could impact TPB's future product offerings.
The Company stands behind the high quality of its PMTA, which we believe established that the products’ continued marketing would be “appropriate for the protection of public health,” the standard established by the Family Smoking Prevention and Tobacco Control Act of 2009. These products are crucial to improving public health by helping adult smokers migrate to less harmful products. TPB will continue to engage with the FDA and other stakeholders as we consider options moving forward, including a formal appeal of the decision and potential legal relief.
The PMTA denied by this MDO included an in-depth toxicological review, a clinical study, and studies on patterns and likelihood of use. The data demonstrated that TPB products do not appeal to never users, youth, or former users and that a significant majority of users of TPB products had completely ceased use of combustible cigarettes. The scientific literature on lower-risk nicotine delivery systems shows that these products can significantly improve public health by providing alternatives that are much less harmful than combustible cigarettes.
“While we believe the FDA’s current conclusion is misguided, we will continue our dialogue with the agency in search of a path forward,” said
The Company continues to monitor regulatory developments and intends to take appropriate measures to manage and mitigate any risk exposure that may result from these and any future MDOs.
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