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ALP Pre-orders Demolish Expectations as ALP Officially Launches Online

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ALP, a new premium nicotine pouch brand co-founded by Tucker Carlson, has officially launched its online sales platform at alppouch.com following successful pre-launch sales. The product aims to revolutionize the nicotine pouch market with superior quality and user experience. According to a Nicokick survey, 86% of current U.S. nicotine pouch users indicated they would likely switch to ALP. The product promises a smooth nicotine release and a cleaner experience compared to traditional tobacco products.

The company reports that pre-orders have significantly exceeded initial expectations and forecasts. ALP is now available for purchase in various quantities, from individual tins to pallets, with direct-to-consumer delivery.

ALP, un nuovo marchio premium di bustine di nicotina co-fondato da Tucker Carlson, ha ufficialmente lanciato la sua piattaforma di vendite online su alppouch.com, dopo le vendite di pre-lancio di successo. Il prodotto mira a rivoluzionare il mercato delle bustine di nicotina con qualità superiore ed un'esperienza utente migliorata. Secondo un sondaggio di Nicokick, l'86% degli attuali utenti di bustine di nicotina negli Stati Uniti ha dichiarato che probabilmente passerebbe a ALP. Il prodotto promette un rilascio di nicotina fluido e un'esperienza più pulita rispetto ai prodotti tradizionali a base di tabacco.

L'azienda riporta che i preordini hanno superato significativamente le aspettative e le previsioni iniziali. ALP è ora disponibile per l'acquisto in diverse quantità, da lattine singole a pallet, con consegna diretta al consumatore.

ALP, una nueva marca premium de bolsas de nicotina cofundada por Tucker Carlson, ha lanzado oficialmente su plataforma de ventas en línea en alppouch.com tras el exitoso éxito de las ventas previas. El producto tiene como objetivo revolucionar el mercado de las bolsas de nicotina con calidad superior y una experiencia de usuario mejorada. Según una encuesta de Nicokick, el 86% de los actuales usuarios de bolsas de nicotina en EE. UU. indicó que probablemente cambiarían a ALP. El producto promete una liberación suave de nicotina y una experiencia más limpia en comparación con los productos de tabaco tradicionales.

La empresa informa que los pedidos anticipados han superado significativamente las expectativas y pronósticos iniciales. ALP ya está disponible para su compra en diversas cantidades, desde latas individuales hasta pallets, con entrega directa al consumidor.

ALP, 터커 칼슨이 공동 설립한 새로운 프리미엄 니코틴 파우치 브랜드가 alppouch.com에서 온라인 판매 플랫폼을 공식 출시했습니다. 사전 출시 판매의 성공을 바탕으로 합니다. 이 제품은 뛰어난 품질과 사용자 경험을 통해 니코틴 파우치 시장을 혁신하는 것을 목표로 하고 있습니다. 니코킥 조사에 따르면, 현재 미국의 니코틴 파우치 사용자 중 86%가 ALP로 전환할 가능성이 있다고 응답했습니다. 이 제품은 전통적인 담배 제품에 비해 부드러운 니코틴 방출과 깨끗한 경험을 약속합니다.

회사는 사전 주문이 초기 예상과 예측을 크게 초과했다고 보고합니다. ALP는 이제 개별 캔에서 팔레트에 이르기까지 다양한 수량으로 구매할 수 있으며, 소비자에게 직접 배송됩니다.

ALP, une nouvelle marque premium de sachets de nicotine co-fondée par Tucker Carlson, a officiellement lancé sa plateforme de vente en ligne sur alppouch.com suite à un succès de ventes en pré-lancement. Le produit vise à révolutionner le marché des sachets de nicotine avec une qualité supérieure et une meilleure expérience utilisateur. Selon un sondage de Nicokick, 86 % des utilisateurs actuels de sachets de nicotine aux États-Unis ont indiqué qu'ils seraient susceptibles de passer à ALP. Le produit promet une libération de nicotine douce et une expérience plus propre par rapport aux produits traditionnels à base de tabac.

L'entreprise rapporte que les précommandes ont largement dépassé les attentes et prévisions initiales. ALP est désormais disponible à l'achat en diverses quantités, des boîtes individuelles aux palettes, avec livraison directe au consommateur.

ALP, eine neue Premium-Marke für Nikotin-Beutel, die von Tucker Carlson mitbegründet wurde, hat offiziell ihre Online-Verkaufsplattform unter alppouch.com nach erfolgreichen Vorbestellungen gestartet. Das Produkt zielt darauf ab, den Markt für Nikotin-Beutel mit überlegener Qualität und Benutzererfahrung zu revolutionieren. Laut einer Umfrage von Nicokick gaben 86 % der aktuellen Nikotin-Beutel-Nutzer in den USA an, dass sie wahrscheinlich zu ALP wechseln würden. Das Produkt verspricht eine sanfte Nikotinausstattung und ein saubereres Erlebnis im Vergleich zu herkömmlichen Tabakprodukten.

Das Unternehmen berichtet, dass die Vorbestellungen die anfänglichen Erwartungen und Prognosen erheblich übertroffen haben. ALP ist jetzt in verschiedenen Mengen erhältlich, von einzelnen Dosen bis zu Paletten, mit Direktlieferung an den Verbraucher.

Positive
  • Pre-orders significantly exceeded company expectations
  • 86% of current U.S. nicotine pouch users likely to switch to ALP according to Nicokick survey
  • Product now available for multiple purchase quantities (tin, sleeve, pallet)
Negative
  • None.

Insights

The launch of ALP nicotine pouches represents a significant market disruption in the $1.5 billion U.S. nicotine pouch category. The 86% switching intention rate from current users is remarkably high for a new product launch, suggesting potential market share erosion for established players like Swedish Match (Zyn) and Altria. For TPB (Turning Point Brands), which competes in this space with Solace, this poses a substantial competitive threat. Given TPB's significant reliance on the alternative nicotine category, the entrance of a high-profile competitor backed by Tucker Carlson's media presence could impact their market position. The pre-order performance exceeding forecasts indicates strong initial demand, though exact figures aren't disclosed. The premium positioning and direct-to-consumer model could accelerate the premiumization trend in the category, potentially pressuring margins for value-oriented players.

In simple terms: A new, premium nicotine pouch brand is launching with very strong initial customer interest, which could take customers away from existing brands and change how companies price these products.

The Nicokick survey data is particularly telling - an 86% likelihood of switching among current users suggests a potential major shift in market dynamics. The nicotine pouch segment has been growing at a double-digit rate, but this level of indicated switching intention exceeds typical new product adoption curves in the category. For TPB investors, this presents a significant risk factor as the company's NewGen segment, which includes alternative nicotine products, accounts for a substantial portion of their revenue. ALP's direct-to-consumer distribution model could also disrupt traditional retail channels, where TPB has established relationships. The premium positioning and celebrity association could accelerate category growth but simultaneously intensify competition in the premium segment.

Simply put: The extremely high number of current users saying they'd switch to this new product suggests it could quickly take a big piece of the market, which is bad news for existing companies like TPB that rely on selling these products.

MIAMI--(BUSINESS WIRE)-- After weeks of rousing pre-launch sales to a select group of nicotine connoisseurs, the whole grain goodness of ALP pouches is finally available to the general public. As of today, ALP can be purchased by the tin, sleeve or pallet and delivered directly to the doorsteps of discriminating users. The web address is www.alppouch.com. Once again, www.alppouch.com is all an American needs to experience the global future of nicotine.

“The teabag era is over,” rejoiced Tucker Carlson, ALP’s Co-Founder and its chief product tester. “No more beach sand stuck to the inside of your lip. Prepare for the moistest, most delicious nicotine pouch ever created. If you don’t think ALP is a vast improvement over Zyn, we won’t refund your money, but we will laugh incredulously. Because it is better. Way better. Try it and you’ll know instantly.”

So far consumers resoundingly agree. ALP’s pre-orders significantly outpaced the company’s initial expectations and forecasts. A recent survey by Nicokick, the largest online retailer of nicotine pouches, found that fully 86% of current U.S. nicotine pouch users are likely to switch to ALP.

“It’s clear the introduction of Tucker Carlson’s brand ALP should have a significant impact on the nicotine market, not only with current pouch users but also with consumers of other forms of smoking and tobacco products,” said Marina Murphy, Senior Director of scientific affairs at Nicokick (STO: HAYPP) in a recent news article.

More information about the study can be found here.

Designed for the Discerning Consumer

ALP offers a premium, nicotine alternative that delivers a smooth release of nicotine, allowing users to enjoy a discreet and satisfying experience without the mess and odor of traditional tobacco products.

Availability and Launch Offer

ALP nicotine pouches are now available for order online at http://www.alppouch.com/.

For wholesale and distribution inquiries, please go to ALP’s Wholesale Page.

About ALP Supply Co, LLC

ALP Supply Co. LLC sells, markets, and distributes nicotine pouches throughout the United States. ALP Supply Co. LLC is jointly owned by Turning Point Brands (NYSE: TPB) and Tucker Carlson Network (TCN).

Media Inquires

Please contact media@alppouch.com

Source: ALP Supply Co, LLC

FAQ

What were the pre-launch sales results for ALP nicotine pouches?

ALP's pre-launch sales significantly exceeded the company's initial expectations and forecasts.

What percentage of U.S. nicotine pouch users are likely to switch to ALP?

According to a Nicokick survey, 86% of current U.S. nicotine pouch users are likely to switch to ALP.

Where can consumers purchase ALP nicotine pouches?

ALP nicotine pouches are available for purchase online at www.alppouch.com, with options to buy by tin, sleeve, or pallet.

What are the key features of ALP nicotine pouches?

ALP offers a premium nicotine alternative with smooth nicotine release, providing a discreet and satisfying experience without the mess and odor of traditional tobacco products.

Turning Point Brands, Inc.

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