Nicokick and Northerner Named Preferred Online Partners for ALP, Expanding Access to Premium Nicotine Pouches
Nicokick.com and Northerner.com, leading U.S. online retailers of nicotine pouches, have secured a one-year preferred online partnership agreement with ALP, a nicotine pouch brand. The partnership is established through ALP Supply Co. , a 50/50 joint venture between Tucker Carlson Network and Turning Point Brands (NYSE: TPB).
ALP's product line features three strength options (3mg, 6mg, and 9mg) and four flavors: Chilled Mint, Mountain Wintergreen, Refreshing Chill, and Tropical Fruit. Both online platforms will offer these products at a introductory price. The agreement includes potential extension beyond the initial term.
The partnership aims to expand ALP's market reach while strengthening Nicokick and Northerner's portfolio of modern nicotine alternatives to traditional tobacco products. Both platforms are owned by Haypp Group.
Nicokick.com e Northerner.com, principali rivenditori online statunitensi di bustine di nicotina, hanno stipulato un accordo di partnership online preferenziale della durata di un anno con ALP, un marchio di bustine di nicotina. La partnership è stata istituita tramite ALP Supply Co., una joint venture 50/50 tra Tucker Carlson Network e Turning Point Brands (NYSE: TPB).
La gamma di prodotti di ALP presenta tre opzioni di forza (3mg, 6mg e 9mg) e quattro gusti: Menta Fresca, Menta Montagna, Fresco Chill e Frutta Tropicale. Entrambe le piattaforme online offriranno questi prodotti a un prezzo introduttivo. L'accordo include la possibilità di estensione oltre il termine iniziale.
La partnership mira ad espandere la portata di mercato di ALP, rafforzando al contempo il portafoglio di Nicokick e Northerner di alternative moderne alla nicotina rispetto ai prodotti tradizionali del tabacco. Entrambe le piattaforme sono di proprietà del gruppo Haypp.
Nicokick.com y Northerner.com, principales minoristas en línea de EE. UU. de bolsas de nicotina, han asegurado un acuerdo de asociación preferencial en línea por un año con ALP, una marca de bolsas de nicotina. La asociación se establece a través de ALP Supply Co., una empresa conjunta 50/50 entre Tucker Carlson Network y Turning Point Brands (NYSE: TPB).
La línea de productos de ALP presenta tres opciones de fuerza (3mg, 6mg y 9mg) y cuatro sabores: Menta Fresca, Menta de Montaña, Refrescante Chill y Fruta Tropical. Ambas plataformas en línea ofrecerán estos productos a un precio introductorio. El acuerdo incluye la posibilidad de extensión más allá del término inicial.
La asociación tiene como objetivo expandir el alcance de mercado de ALP mientras fortalece el portafolio de Nicokick y Northerner de alternativas modernas a los productos de tabaco tradicionales. Ambas plataformas son propiedad del grupo Haypp.
Nicokick.com과 Northerner.com은 미국의 주요 니코틴 파우치 온라인 소매업체로, ALP라는 니코틴 파우치 브랜드와 1년간의 선호 온라인 파트너십 계약을 체결했습니다. 이 파트너십은 ALP Supply Co.를 통해 설정되었으며, 이는 Tucker Carlson Network와 Turning Point Brands (NYSE: TPB) 간의 50/50 합작 투자입니다.
ALP의 제품 라인은 세 가지 강도 옵션(3mg, 6mg, 9mg)과 네 가지 맛: 차가운 민트, 산의 겨울 민트, 상쾌한 차가움, 열대 과일을 제공합니다. 두 온라인 플랫폼은 이 제품들을 도입 가격으로 제공합니다. 계약에는 초기 기간 이후의 연장 가능성이 포함되어 있습니다.
이 파트너십은 ALP의 시장 범위를 확장하고 Nicokick과 Northerner의 전통적인 담배 제품에 대한 현대적인 니코틴 대안 포트폴리오를 강화하는 것을 목표로 합니다. 두 플랫폼은 Haypp Group이 소유하고 있습니다.
Nicokick.com et Northerner.com, principaux détaillants en ligne américains de sachets de nicotine, ont conclu un accord de partenariat en ligne privilégié d'un an avec ALP, une marque de sachets de nicotine. Le partenariat est établi par le biais de ALP Supply Co., une coentreprise 50/50 entre Tucker Carlson Network et Turning Point Brands (NYSE: TPB).
La gamme de produits d'ALP propose trois options de force (3mg, 6mg et 9mg) et quatre saveurs : Menthe Fraîche, Menthe des Montagnes, Fraîcheur Revigorante et Fruit Tropical. Les deux plateformes en ligne proposeront ces produits à un prix d'introduction. L'accord inclut la possibilité d'une prolongation au-delà de la durée initiale.
Le partenariat vise à étendre la portée du marché d'ALP tout en renforçant le portefeuille de Nicokick et Northerner d'alternatives modernes à la nicotine par rapport aux produits du tabac traditionnels. Les deux plateformes appartiennent au groupe Haypp.
Nicokick.com und Northerner.com, führende Online-Händler für Nikotinbeutel in den USA, haben eine einjährige bevorzugte Online-Partnerschaftsvereinbarung mit ALP, einer Marke für Nikotinbeutel, gesichert. Die Partnerschaft wird über ALP Supply Co. eingerichtet, ein 50/50-Joint Venture zwischen Tucker Carlson Network und Turning Point Brands (NYSE: TPB).
Die Produktlinie von ALP umfasst drei Stärkeoptionen (3mg, 6mg und 9mg) und vier Geschmäcker: Kühler Minze, Berg-Wintergrün, Erfrischender Chill und Tropische Frucht. Beide Online-Plattformen werden diese Produkte zu einem Einführungspreis anbieten. Die Vereinbarung umfasst die Möglichkeit einer Verlängerung über die ursprüngliche Laufzeit hinaus.
Die Partnerschaft zielt darauf ab, die Marktpräsenz von ALP zu erweitern und gleichzeitig das Portfolio von Nicokick und Northerner an modernen Nikotinalternativen zu traditionellen Tabakprodukten zu stärken. Beide Plattformen gehören der Haypp Group.
- Expansion of distribution channels through partnership with leading online retailers
- Strategic 50/50 joint venture with established market player TPB
- Multiple product variants offering consumer choice (3 strengths, 4 flavors)
- Option to extend partnership beyond initial term
- one-year agreement duration
- Introductory pricing may impact initial margins
Insights
This partnership represents a strategic distribution expansion for Turning Point Brands' joint venture with Tucker Carlson Network. By securing Nicokick.com and Northerner.com as preferred online partners, TPB gains access to what the release describes as "the two biggest U.S. online retailers specializing in nicotine pouches" - potentially significant for the ALP brand's market reach.
The agreement has several noteworthy aspects: 1) It's initially structured as a one-year deal with extension options, indicating a measured approach allowing performance evaluation before longer-term commitments; 2) The 50/50 joint venture structure means TPB shares both risk and reward equally with Tucker Carlson Network; 3) The partnership provides TPB expanded distribution without requiring capital investment in proprietary e-commerce infrastructure.
From an investor perspective, this represents incremental progress in TPB's diversification strategy into modern nicotine alternatives, which typically carry higher margins than traditional tobacco products. However, the actual financial impact remains unquantified with no sales projections or deal terms disclosed. The announcement lacks exclusivity provisions, suggesting ALP may pursue additional distribution partnerships.
While strategic positioning in the smoke-free category aligns with industry trends, investors should monitor upcoming earnings reports to evaluate this partnership's material impact on TPB's financial performance. The joint venture structure, while limiting TPB's profit potential to 50%, also limits downside risk for this newer, still-proving brand.
ALP nicotine pouches are now available for purchase on Nicokick.com and Northerner.com. Consumers have the option to choose from ALP’s three strengths—3mg, 6mg, and 9mg—and four distinct flavors: Chilled Mint, Mountain Wintergreen, Refreshing Chill, and Tropical Fruit. A limited introductory price will be available in both online stores: Nicokick.com and Northerner.com.
“As the leading online retailer for nicotine pouches, we’ve seen firsthand which products resonate with adult consumers. Based on our consumer research, we know ALP is set to be a huge success, and we’re proud to be ALP’s preferred online partner,” said Sarah Krysalka, Senior Director of Commercial Partnerships and External Affairs at Haypp Group, the parent company for Nicokick and Northerner. “This partnership not only expands ALP’s reach but also strengthens our commitment to meeting the evolving needs of adult consumers by providing a range of modern nicotine alternatives to traditional tobacco products.”
ALP is one of the industry's newest brands, offering modern nicotine alternatives that are not only smoke-free but also eliminate the mess and odor associated with traditional tobacco products.
“The ALP movement is already proving unstoppable in the industry. Now, with our preferred online partnership with Nicokick and Northerner, even more adult consumers will have access to the best nicotine pouch in the market,” said Tucker Carlson, Co-Founder of ALP Supply Co. “Shipped directly to doors, this partnership makes it easy for our fans. Nicokick's loyalty program also offers our most enthusiastic customers more rewards.”
ALP is sold, marketed, and distributed through ALP Supply Co. LLC, a newly formed 50/50 joint venture between the Tucker Carlson Network and Turning Point Brands (NYSE: TPB).
The partnership includes an opportunity to extend the agreement beyond the initial term.
About Nicokick
Nicokick is a leading online retailer in the
About Northerner
Established in 1998, Northerner has grown to become one of the largest global online retailers of nicotine pouches. Northerner’s US platform has an inventory of over 200 tobacco leaf-free nicotine products that help consumers transition from cigarettes. With a strong commitment to youth access prevention, Northerner’s products are securely delivered to adult consumers’ doorsteps or mailboxes, ensuring compliance with a rigorous age verification process. For more information, visit Northerner.com.
About ALP Supply Co. LLC
ALP Supply Co. LLC sells, markets, and distributes nicotine pouches throughout
View source version on businesswire.com: https://www.businesswire.com/news/home/20250407672325/en/
Media contact:
Megan Hanson, Avaans Media
haypp@avaansmedia.com
Source: Northerner
FAQ
What products are included in the ALP nicotine pouch partnership with Nicokick and Northerner?
How long is the partnership agreement between ALP and TPB's online retailers?
What is the ownership structure of ALP Supply Co. ?
Where can consumers purchase ALP nicotine pouches online?
