Iconic Rolling Paper Brand Zig-Zag Announces Launch of Zig-Zag Studio

Rhea-AI Summary

Turning Point Brands (NYSE: TPB) has launched Zig-Zag Studio, a new entertainment platform aimed at engaging consumers through creativity and storytelling. This initiative features exclusive content including photography, video, and live performances from artists across diverse genres. The studio will showcase talent, with a flagship series titled Studio Sessions and a storytelling series Through My Lens. Additionally, the brand introduces The 1879 Collection, a limited-edition apparel line celebrating its heritage.

Positive

• Launch of Zig-Zag Studio aims to enhance brand engagement and cultural relevance.
• Features exclusive content and collaborations with emerging artists.
• Introduction of The 1879 Collection potentially increases brand visibility and revenue.

Negative

• None.

- Turning Point Brands’ Core Portfolio Brand Aims to Engage Consumers with Entertainment Platform Focused on Embracing Creativity –

- Zig-Zag Studio Will Launch Exclusively on ZigZag.com -

LOS ANGELES--(BUSINESS WIRE)-- Zig-Zag and Turning Point Brands, Inc. (NYSE: TPB) announced today the launch of Zig-Zag Studio (or “Studio”), the next chapter of the evolution of content, collaborations and media supporting the iconic Zig-Zag brand, on ZigZag.com.

For decades, Zig-Zag has been widely recognized as a pop culture staple and cornerstone of music and smoking culture. With the launch of Zig-Zag Studio, the brand aims to further its legacy as a media platform and cultural hub where adult consumers and fans can enjoy exclusive content set to inspire creativity through storytelling and digital visuals. Featuring artists from a diverse range of industries and genres, Zig-Zag Studio will focus on art, culture, and lifestyle content, while serving as a launchpad for emerging talent, exclusive merchandise drops and artist collaborations.

”At Zig-Zag we are focused on building unique and memorable experiences for our customers,” said Eric Anwar, Senior Director of Zig Zag Marketing. “Through the launch of Zig-Zag Studio, we have created a platform aimed to illuminate talent through storytelling and foster new ideas to shape our culture and inspire others to enact positive change in our world.”

Zig-Zag will introduce “Studio” in several layers that promote native content, including photography, video and live performances from musical artists. The flagship live music performance series, titled “Studio Sessions,” will debut with a full line-up of performances from emerging musical elites such as Sleepy Hallow, Mariah The Scientist, Marc E. Bassy and Nghtmre. Filmed live in Southern California, fans will be able to stream the series on YouTube and ZigZag.com. Moving forward, Zig-Zag will also showcase a variety of established and emerging artists from hip-hop to EDM.

The Studio’s storytelling video series, “Through My Lens,” gives viewers an inside look at the unique backgrounds and creative processes of artists — from photographers to producers — with a goal of inspiring the next generation of creators. The series will premiere with Sam Dameshek (Photographer), Jeff Cole (Digital Artist), Matt Gondek (Fine Artist) and Dot (Music Producer).

In celebration of Studio’s launch, the Zig-Zag brand will also launch its first limited edition apparel and accessories label dubbed, The 1879 Collection. Named after the year Zig-Zag was founded, the modern collection reflects the trailblazing story of Zig-Zag’s French heritage with an array of styles, including embroidered vintage tees, hoodies and sweatpants, as well as elevated varsity jackets and leather goods.

For more information about Zig-Zag Studio and upcoming releases, please visit ZigZag.com.

About Zig-Zag

Born in Paris in 1879, Zig-Zag Rolling Papers have grown for more than a century to become the most iconic premium rolling paper brand in the world. What began as two French brothers, Maurice and Jacques Braunstein, producing papers in their manufacturing facility in west Paris, has evolved into a global brand filled with culture, creativity and unparalleled craftsmanship.

About Turning Point Brands

Turning Point Brands (NYSE: TPB) is a manufacturer, marketer and distributor of branded consumer products, including alternative smoking accessories and consumables with active ingredients, through its iconic core brands Zig-Zag® and Stoker’s® and its emerging brands within the NewGen segment. TPB’s products are available in more than 210,000 retail outlets in North America, in addition to sites such as www.zigzag.com, www.nu-x.com and www.solacevapor.com. For the latest news and information about TPB and its brands, please visit www.turningpointbrands.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the federal securities laws. Forward-looking statements may generally be identified by the use of words such as "anticipate," "believe," "expect," "intend," "plan" and "will" or, in each case, their negative, or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. As a result, these statements are not guarantees of future performance and actual events may differ materially from those expressed in or suggested by the forward-looking statements. Any forward-looking statement made by TPB in this press release, its reports filed with the Securities and Exchange Commission (the “SEC”) and other public statements made from time-to-time speak only as of the date made. New risks and uncertainties come up from time to time, and it is impossible for TPB to predict or identify all such events or how they may affect it. TPB has no obligation, and does not intend, to update any forward-looking statements after the date hereof, except as required by federal securities laws. Factors that could cause these differences include, but are not limited to those included it the company’s Annual reports on Form 10-K, Quarterly Reports on Form 10-Q and other reports filed by the Company with the SEC. These statements constitute the Company’s cautionary statements under the Private Securities Litigation Reform Act of 1995.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211201005159/en/

Raquel Cona

rcona@kcsa.com

212.896.1204

Kassandra Murray

kassandra.murray@codedagency.com

217.418.1912

Source: Turning Point Brands, Inc.

FAQ

What is Zig-Zag Studio launched by TPB?

Zig-Zag Studio is an entertainment platform that creates and shares content related to creativity, art, and lifestyle, aiming to engage consumers.

What types of content can consumers expect from Zig-Zag Studio?

Consumers can expect exclusive photography, video content, live musical performances, and storytelling series that highlight artists and their creative processes.

What is The 1879 Collection introduced by Turning Point Brands?

The 1879 Collection is a limited-edition apparel line celebrating Zig-Zag's heritage, featuring styles like vintage tees, hoodies, and leather goods.

Who are some featured artists in the Studio Sessions series?

Featured artists include Sleepy Hallow, Mariah The Scientist, Marc E. Bassy, and Nghtmre.