Toast Enhances Mobile Order and Pay Solutions to Help Restaurants Increase Sales, Collect Guest Data and Navigate Labor Challenges
Toast (NYSE: TOST), a digital platform for restaurants, has enhanced its mobile ordering and payment solutions, aiming to address challenges in the labor market. These updates allow guests at full-service restaurants to easily order and pay via mobile devices, potentially increasing sales and tips by an average of 10%. The new features include server-started ordering and customizable menus. Toast's offerings, now integrated at no extra cost, enable restaurants to adapt to rising supply costs and inflation while improving guest loyalty through data collection.
- Toast's Mobile Order and Pay typically results in an average 10% increase in revenue for restaurants.
- Digital menus and mobile payments are now included at no additional cost, enhancing value for restaurants.
- Restaurants can collect guest data during transactions, increasing loyalty sign-ups by 25%.
- None.
Restaurants using Toast Mobile Order and Pay™ typically see an average
Digital menus and mobile payments are now included with Toast’s industry leading restaurant point-of-sale at no extra monthly subscription or set up cost
The restaurant industry is undergoing massive change. A majority of guests now say they are likely to view a menu or order a meal through their mobile device. Nine out of ten restaurant operators say being understaffed is having a significant or moderate impact on their restaurant’s ability to grow and succeed.2
With Toast Mobile Dining Solutions, guests at full service restaurants no longer have to wait on servers to add to their order or checkout, and guests at quick service restaurants can now skip the line to order their meal. Restaurants of any size or concept may be able to increase sales and tips, collect valuable data on each transaction to build guest loyalty, and navigate the labor shortage with a more efficient service model. They can also introduce more dynamic menus and pricing in the face of rising supply costs and inflation.
“As restaurants navigate an unprecedented labor environment, rising costs and changing guest preferences, digital menus, mobile ordering and payments are becoming more mainstream,” said
“People love the fact they can order on their own. It’s the fact that customers can choose the way they want to place orders - it’s giving them the option. ‘Where can I find my server?’ Oh. I’ll just use a QR code,” said
“With Mobile Order & Pay, our tips more than doubled. I split the tips between all the employees…there are dishwashers that are now making
The enhanced Toast Mobile Order and Pay solutions are a fully-integrated and flexible suite of products that help restaurants to:
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Increase revenue and tips - Toast gives guests the option to browse, order and pay from their mobile device, and restaurants using Toast Mobile Order & PayTM typically see an average
10% increase in revenue3. Dynamic, digital menus can be updated in real-time without wasting time or money printing new menus when an item is no longer available or to test new pricing and combinations. Restaurants will be able to offer customizable menus by service area, such as the patio, bar/lounge, takeout window and full table service. Additionally, restaurants can customize the tip options guests see and set a default to help increase tip sizes. - Combat the labor shortage with a more efficient service model - Restaurants can simplify checkout for guests and staff, allowing for card pre-authorization and the ability for guests to pay quickly and easily. For the first time, both guests and servers at restaurants on the Toast platform can now start or add to their tab, allowing guests to order through their device or through the server with everything synced to one tab.
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Collect data on each transaction to keep guests coming back - Restaurants are facing competition from third-party platforms for guest loyalty and data. Now, restaurants can take direct control of their guest relationships by prompting them to join loyalty programs at checkout, whether on or off-premise. Restaurants also have the ability to collect guest data on each transaction that can be leveraged to power their marketing and loyalty programs. On average, Toast restaurants generate up to
in sales per campaign with email marketing and increase loyalty signups by$2,800 25% with mobile payments4.
Toast is at the forefront of innovative guest-facing restaurant technology, whether it be the Toast Go® handheld point-of-sale, digital menus or mobile ordering powered by QR codes. Today’s updates create value and flexibility for all restaurants, regardless of format:
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Full Service Restaurants can free up server time so they can focus on more table touches and recommendations. On average, checkout using Toast mobile payments can save servers four minutes per table when compared to traditional methods5. -
Quick Service and Fast Casual Restaurants can allow guests to skip lines, order from their mobile device and get text notifications when their order is ready. On average, guests tip on18% more transactions at QSRs when they pay through Toast Mobile Order & Pay™ vs. standard checkout.6
Restaurant owners and operators can learn more about Toast and schedule a personalized demo here.
About Toast
Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a single platform of software as a service, or SaaS, products and financial technology solutions that give restaurants everything they need to run their business across point of sale, operations, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants streamline operations, increase revenue and deliver amazing guest experiences. For more information, visit www.toasttab.com.
[1]Toast restaurants who add Toast Mobile Order & Pay™ typically see an average increase between
[2]
[3]Toast restaurants who add Toast Mobile Order & Pay™ typically see an average increase between
[4]Based on Toast internal data from 2021. Individual results may vary. Sign up for a Toast Loyalty account is typically prompted during the checkout process for Toast mobile payments.
[5]Based on Toast internal data from
[6]Based on Toast internal data from 2021 among restaurants using Toast Mobile Order & Pay™. Individual results will vary.
TOST-CORP
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