TAAT GLOBAL ALTERNATIVES - TOBAF STOCK NEWS

TAAT Global Alternatives Inc. (OTCQX: TOBAF) reported significant growth in its Fiscal Q2 2022 results, with gross revenue increasing by 9.7% to $515,464. Notably, over 54% of this revenue came from repeat orders. The company improved its gross margin from 28.09% in Q1 to 46.1% in Q2, driven by efficiencies in producing its Beyond Tobacco™ material. TAAT is currently in over 2,700 U.S. stores and has acquired ADCO Distributors, expected to enhance its market position.

On June 21, 2022, the FDA proposed a rule to limit nicotine in U.S. cigarettes. TAAT® Global Alternatives Inc. (OTCQX: TOBAF) aims to leverage this shift with its nicotine-free product, launched in Q4 2020, which mimics traditional smoking rituals. Currently, TAAT® is available in over 2,700 U.S. retailers. The company anticipates that the FDA's regulation will drive adult smokers towards nicotine-free alternatives, positively affecting its market position.

TAAT® Global Alternatives Inc. (OTCQX: TOBAF) has appointed Michael Saxon as its new Chief Executive Officer, effective immediately. Saxon brings over 20 years of experience from Altria and PMI, showcasing a proven record in profit and loss management with responsibilities ranging from USD $100 million to USD $3 billion. Former CEO Setti Coscarella transitions to an advisory role. Saxon aims to expand TAAT®’s footprint in the USA market and develop innovative products to disrupt the tobacco industry.

TAAT® Global Alternatives Inc. (OTCQX: TOBAF) announced the appointment of Michael Saxon as CEO, effective immediately, following the resignation of Setti Coscarella. Saxon brings over 20 years of experience from Altria and PMI, with a background in leading profitable market penetration for tobacco products. He aims to accelerate TAAT's commercialization efforts, focusing on the US market and developing new Beyond Tobacco™ products. The company also granted 1,750,000 incentive stock options and 1,000,000 restricted share units to Saxon, further solidifying its leadership team.

TAAT Global Alternatives Inc. has joined E1011 Labs’ Pilot Partnership Program (P3), advancing its entry into the heat-not-burn market. This collaboration aims to commercialize a novel tobacco-free product utilizing TAAT's proprietary Beyond Tobacco™ material. Both companies plan to showcase their partnership at the InterTabac trade show in September 2022. TAAT reported over CAD $80 million in net revenue in 2021 and aims to leverage E1011 Labs’ resources for greater market penetration in the USD $812 billion global tobacco sector.

TAAT® Global Alternatives Inc. (OTCQX: TOBAF) has expanded its distribution to over 100 franchised stores in Southern California, adding more than 80 stores in just eight weeks. This follows a successful initial rollout in 23 stores, with approximately 35% reordering. The company aims to promote TAAT® Menthol in light of a new ban on flavored tobacco products in Los Angeles, effective January 1, 2023. With a population of 3.9 million, the ban opens opportunities for TAAT® as a non-tobacco alternative. The total store count now exceeds 2,700 across the U.S.

TAAT® GLOBAL ALTERNATIVES INC. (OTCQX: TOBAF) announced the acquisition of ADCO Distributors, aiming to enhance its presence in the northern Ohio market. The acquisition was featured in the May 31, 2022 issue of Crain’s Cleveland Business, highlighting its significance for local business dynamics. TAAT® continues to expand its brand awareness, particularly with its nicotine-free products, following earlier media coverage from notable outlets. This strategic move is expected to bolster TAAT®'s footprint in the tobacco alternative sector.

TAAT® Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) has acquired ADCO, a prominent tobacco distributor in Ohio, gaining control over three tobacco outlets. This strategic move enables TAAT® to conduct consumer research directly at the point of sale, optimizing retail strategies for its products. By launching tailored in-store initiatives, the company aims to gather insights on adult smokers' purchasing behaviors and preferences, enhancing its understanding of market dynamics. This initiative is expected to improve conversion rates for TAAT®'s nicotine-free alternatives.

TAAT® Global Alternatives Inc. (OTCQX: TOBAF) has acquired ADCO, a major tobacco distributor in Ohio, and now owns three tobacco outlets in north-central Ohio. The company plans to conduct ongoing consumer research with adult smokers at these locations to refine retailing strategies for TAAT® products. This direct consumer interaction aims to provide insights into customer preferences that traditional research methods may miss. TAAT® has over 2,700 U.S. retail locations for its nicotine-free cigarettes and reported over CAD $80 million in net revenue in 2021.