TAAT GLOBAL ALTERNATIVES - TOBAF STOCK NEWS

TAAT Global Alternatives Inc. (CSE: TAAT, OTCQX: TOBAF) has secured its position as the exclusive combustible smoke product sponsor of the Professional Bull Riders (PBR) through 2023. Recent events held at MGM Grand Las Vegas showcased the company's TAAT™ logo prominently. PBR sponsorship is highlighted for its positive recognition impact, with 54% of fans likely to recall sponsors, potentially increasing brand engagement. CEO Setti Coscarella stated that live events offer significant brand opportunities among smokers aged 21 and above, aligning with TAAT's marketing strategy.

On June 6, 2021, TAAT™ Global Alternatives sponsored Floyd Mayweather's entourage during his boxing match against Logan Paul, gaining substantial visibility. The TAAT™ logo was showcased on hats worn by team members, reaching millions via PPV and media coverage on platforms like ESPN and Barstool. Mayweather's Instagram post introduced TAAT™ to his 26.3 million followers, accumulating over four million views. Post-fight, TAAT™ reported a surge in sample pack requests, peaking at 15.5 times higher than previous weekends, demonstrating significant consumer interest.

TAAT Global Alternatives has secured a sponsorship with Floyd Mayweather for his boxing match against Logan Paul on June 6, 2021. This event, taking place at Hard Rock Stadium in Miami, will feature Mayweather’s entourage wearing TAAT™ hats, maximizing brand visibility. Previous Mayweather fights have seen record pay-per-view sales, with up to 4.4 million buyers. The sponsorship aims to enhance awareness of TAAT™ among smokers aged 21+, tapping into the lucrative tobacco market, projected at $814 billion globally.

TAAT Global Alternatives Inc. has secured a €100,000 purchase order for its tobacco-free and nicotine-free products from a London wholesaler, positioning itself uniquely in the U.K. market. Unlike traditional tobacco products that adhere to plain packaging regulations, TAAT™ will utilize vibrant packaging, which includes packs in red, blue, and green. This strategy aims to capitalize on the U.K.'s ban on menthol cigarettes, potentially increasing market share among legal-aged smokers. The U.K. tobacco market is valued at approximately £18 billion.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced the advancement of its patent filing for the Beyond Tobacco™ refinement technique to 'nonprovisional' status with the USPTO. This move is critical as the company aims to capture market share in the $814 billion global tobacco industry. The patent will enhance protection against competitors and potentially simplify manufacturing processes with third-party producers. CEO Setti Coscarella emphasized that this patent could solidify TAAT's competitive positioning in the tobacco sector, providing an appealing alternative to traditional cigarettes.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) has announced the signing of two lease agreements for a total of 28,483 square feet in Las Vegas, Nevada, to support its growing operations. These facilities will be utilized for research and development, manufacturing, warehousing, and administrative purposes as the company expands its market presence, having recently secured a CAD $149,000 purchase order for distribution in the UK and Ireland. The new facilities will enhance TAAT's ability to innovate and meet increasing demand in the global $814 billion tobacco industry.

TAAT Global Alternatives Inc. (OTCQX: TOBAF) announced a letter of intent with Green Global Earth Ltd. (GGE) to be the exclusive distributor of its TAAT™ products in the UK and Ireland. GGE has placed a €100,000 order for initial supplies, with shipping on FOB terms. TAAT™ offers a competitive price point compared to traditional cigarettes, which may offer market advantages. With tobacco use rates of 14.1% in the UK and 20% in Ireland, TAAT™ seeks to establish a foothold in these markets while leveraging GGE's wholesale network.

TAAT Global Alternatives Inc. has officially changed its name from TAAT Lifestyle & Wellness Ltd. effective April 28, 2021. The company's ticker symbol remains TAAT on the Canadian Securities Exchange. No action is required from shareholders, as existing share certificates remain valid. TAAT offers a tobacco-free and nicotine-free product, TAAT, which aims to capture a share of the $814 billion global tobacco market. The company emphasizes its unique blend, Beyond Tobacco, which mimics traditional tobacco's taste and scent.