T-Mobile’s REVVL 7 Series Smartphones Pack Premium Punch without Premium Price

Rhea-AI Summary

T-Mobile (NASDAQ: TMUS) has announced the launch of the REVVL 7 Series, including the REVVL 7 5G and REVVL 7 PRO 5G, available exclusively to T-Mobile, T-Mobile for Business, and Metro by T-Mobile customers starting May 23. The new smartphones offer premium features like the Qualcomm Snapdragon 6 processor, high-quality cameras, and fast charging at an affordable price. T-Mobile is offering deals such as getting the REVVL 7 5G for free when adding a line or trading in a device. The new Metro Flex plans, also introduced, allow Metro customers to access the same deals as new customers and offer perks like a lifetime warranty and zero activation fees.

The REVVL 7 Series aims to provide high value with extensive free perks, including free access to streaming services and in-flight Wi-Fi, plus other exclusive deals. Business customers also benefit from premium services like unlimited mobile hotspot data and Microsoft 365. The smartphones are also launching in ten European markets under Deutsche Telekom as the T Phone 2 and T Phone 2 Pro.

Positive

• Launch of the REVVL 7 Series enhances T-Mobile's 5G smartphone offerings.
• Affordable pricing with high-end features like Qualcomm Snapdragon 6 processor.
• Exclusive deals for T-Mobile, T-Mobile for Business, and Metro by T-Mobile customers.
• Introduction of Metro Flex plans with customer retention incentives.
• Free access to popular streaming services (Apple TV+, Hulu, Netflix) with Go5G plans.
• Lifetime warranty and zero activation fees for Metro customers.
• Extensive free perks for business customers including unlimited mobile hotspot data and Microsoft 365.
• Expansion to ten European markets under Deutsche Telekom as T Phone 2 and T Phone 2 Pro.

Negative

• Free smartphone offers require adding a line or trading in a device, potentially leading to higher customer acquisition costs.
• The offer is -time and subject to change, which may affect customer trust and long-term planning.
• Potential for increased competition and pricing pressure in the mid-range smartphone market.
• Offer terms require a qualifying credit, service, and trade-in, which may limit accessibility for some customers.
• Device connection charge of $35 may be a deterrent for some customers.

Insights

Tech Expert

T-Mobile's latest announcement regarding the REVVL 7 series is a key move in the highly competitive smartphone market. The highlight here is the use of the Qualcomm Snapdragon 6 processor, which promises to elevate the photo quality and overall performance for these budget-friendly devices. This is important because consumers often seek the best value for their money and integrating high-end features typically found in more expensive models places T-Mobile in a strong position.

For investors, it's worth noting how this technology strategy can potentially draw cost-conscious customers and boost T-Mobile's market share. This move aligns with the company’s attempt to stand out in the competitive 5G landscape by offering premium features at lower prices.

Market Research Analyst

The announcement also introduces new offerings like the Metro Flex plans, which include advantages such as a lifetime limited warranty and no activation fees. This can significantly attract new customers and retain existing ones, enhancing customer loyalty. The potential for customers to get a new REVVL every year with the best offers also increases long-term user retention.

From a market dynamics perspective, T-Mobile's strategy to provide high-end features in budget smartphones may disrupt typical consumer behavior, where customers often equate higher prices to better quality. This strategy can potentially erode the market share of more premium brands by offering a compelling alternative.

Financial Analyst

From a financial standpoint, these offers, although attractive, hinge on conditions such as adding a new line or trading in an old phone. This can drive up subscriber numbers and reduce churn. The promotional tactics and the use of bill credits spread over 24 months ensure customer engagement and long-term commitment, stabilizing revenue streams.

However, investors should be aware of potential risks, such as the impact on profit margins due to heavy subsidies on the devices. The cost of these promotional offers must be weighed against the potential increase in customer base and ARPU (Average Revenue Per User).

BELLEVUE, Wash.--(BUSINESS WIRE)-- Today, T-Mobile (NASDAQ: TMUS) announced the next generation of REVVL will be available exclusively to T-Mobile, T-Mobile for Business and Metro by T-Mobile customers online and in-stores Thursday, May 23. T-Mobile REVVL 7 5G and REVVL 7 PRO 5G once again level up the value smartphone game with specs expected from top-of-the-line 5G smartphones and deals to pick it up free. With value-packed plans, the nation’s largest and fastest 5G network and tons of free perks just for being a T-Mobile customer — scoring the REVVL 7 series for free is magenta icing on the cake.

T-Mobile’s REVVL 7 Series Smartphones Pack Premium Punch without Premium Price (Graphic: Business Wire)

And there’s more. In a streamed event today REVVL 7 made a splash when Metro by T-Mobile unveiled its first Un-carrier move announcing new Metro Flex plans that give customers great deals when they join and the same great deals as new customers when they stay … including offers to get the REVVL 7 series free. Scroll for more deets.

The REVVL 7 series offers best-in-class features without breaking the bank — a popular pick for anyone wanting the power, performance and features of a top notch 5G smartphone on the nation’s leading 5G network. For the first time ever, the REVVL 7 series features the Qualcomm Snapdragon 6 processor delivering better photo quality and overall performance. Plus, with features smartphone users covet like top-of-the-line cameras and super-fast charging, customers get way more for way less – see full specs below.

T-Mobile customers — including businesses — can pick up the latest REVVL 7 series free with the below offers:

• REVVL 7 5G free when adding a line, or trading in (even broken!) on most plans (via 24 monthly bill credits, plus tax)
• REVVL 7 PRO 5G free when adding a line, or for just $50 when trading in (even broken!) on most plans (via 24 monthly bill credits, plus tax)
• REVVL 7 PRO 5G free when adding a line OR when trading in on Go5G Business Plus (via 24 monthly bill credits, plus tax)
• REVVL 7 PRO 5G free when adding a line on Business Unlimited Select plan starting at only $25 per month (via 24 monthly bill credits, plus tax)

The Yada-Free Phone at Metro by T-Mobile

At Metro by T-Mobile, new customers can get the REVVL 7 5G free when they sign up for the new Metro Flex plan. And, as the first certified “Nada Yada Yada” phones, the new REVVL 7 Series at Metro by T-Mobile packs a whole lot of extras without any gotchas. With Metro Flex, customers can get a new REVVL every single year with the best offers – the fastest path to a new phone. Plus, it comes with a whole lot of gotcha-free extras such as:

• Lifetime limited warranty
• Zero activation fees
• Free charger

For more details on the news and everything REVVL unlocks for Metro customers visit www.metrobyt-mobile.com/metro-flex.

Revved Up Value at T-Mobile

The REVVL 7 series delivers big bang for little buck: features customers want and use, America’s largest and fastest 5G network and industry-leading value that can’t be found anywhere else. Customers on our most popular Go5G plans can get access to the best entertainment streaming bundle in wireless with Apple TV+ on Us, Hulu on Us and Netflix on Us, free season-long subscriptions to MLB.TV plus free in-flight Wi-Fi, free international high-speed data, Scam Shield protection, exclusive deals and freebies every week through T-Mobile Tuesdays and more. Un-carrier customers also get VIP treatment with Magenta Status, including one-of-a-kind premium deals and experiences that add up to more than $1,500 a year in perks from some of the biggest brands including Hilton, Hertz, Dollar and more. All that with zero catch. Nice, huh?

The REVVL delivers big value for businesses too. On top of Magenta Status for small business customers, all business customers can stay connected with premium business travel benefits valued at over $400 per year, including free in-flight Wi-Fi, high-speed data abroad and more. Plus, benefits to make doing business easier like unlimited mobile hotspot data, Secure Wi-Fi, Microsoft 365 on Us, and Scam Shield Premium.

How To Get the New REVVLs

T-Mobile customers can get the new REVVLs free with the above offers or the REVVL 7 PRO 5G for $10.41/month ($0 down, FRP: $249.99) and the REVVL 7 5G for $8.33/month ($0 down, FRP: $199.99).

For more information on the new REVVL lineup at T-Mobile, visit: www.t-mobile.com/offers/t-mobile-revvl-phone-deals. For T-Mobile for Business, visit: www.t-mobile.com/business/offers/business-deals-hub. For Metro, visit: www.metrobyt-mobile.com/metro-flex.

Deutsche Telekom is simultaneously launching these new devices under the T Phone 2 and T Phone 2 Pro starting May 23 in ten European markets.

Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news.

Limited-time offer; subject to change. Contact us before cancelling account to continue remaining bill credits, or credits stop & balance on required finance agreement is due (e.g., $199.99 – REVVL 7 5G). Tax on pre-credit price due at sale. Limited-time offer; subject to change. Qualifying credit, service, and, for trade-in offer, trade-in (any phone in any condition) required. If you have cancelled lines in past 90 days, you may need to reactivate them first. $35 device connection charge due at sale. Up to $300.99 via bill credits for qualifying devices; must be active and in good standing to receive credits; allow 2 bill cycles. Max 12 discounted devices/account. May not be combinable with some offers or discounts. Magenta Status means T-Mobile postpaid, including small businesses and most T-Mobile prepaid customers. Metro Flex Deals: Bring your number and ID to Metro and sign up for an eligible plan to get started. Sales tax applies. Like everything else in this crazy world, Metro Flex details could change. Metro REVVL 7 Warranty: Your warranty lasts for the lifetime of the phone, as long as you keep your Metro service. It’s limited to the original buyer and your warranty will expire if you go more than 30 days without Metro service.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240514470513/en/

Media Contacts

T-Mobile US Media Relations

MediaRelations@T-Mobile.com

Investor Relations Contact

T-Mobile US, Inc.

investor.relations@t-mobile.com

https://investor.t-mobile.com

Source: T-Mobile US, Inc.

FAQ

When will the T-Mobile REVVL 7 Series be available?

The T-Mobile REVVL 7 Series will be available starting May 23.

What are the key features of the REVVL 7 Series smartphones?

The REVVL 7 Series smartphones feature the Qualcomm Snapdragon 6 processor, high-quality cameras, and fast charging.

How can I get the REVVL 7 5G for free?

You can get the REVVL 7 5G for free by adding a line or trading in a device on most plans via 24 monthly bill credits plus tax.

What are the benefits of the new Metro Flex plans?

Metro Flex plans offer perks like a lifetime warranty, zero activation fees, and the ability to get a new REVVL phone every year with the best offers.

What exclusive deals are available for T-Mobile customers?

T-Mobile customers on Go5G plans can access free streaming services like Apple TV+, Hulu, and Netflix, plus perks like in-flight Wi-Fi and international high-speed data.

What benefits do T-Mobile business customers get with the REVVL 7 Series?

Business customers get benefits like unlimited mobile hotspot data, Secure Wi-Fi, and Microsoft 365, plus premium business travel perks.

Are the REVVL 7 Series smartphones available outside the US?

Yes, the REVVL 7 Series is launching in ten European markets under Deutsche Telekom as the T Phone 2 and T Phone 2 Pro.