From First Pitch to Final Out: T-Mobile’s 5G Network Unlocks New Fan Experiences at MLB All-Star Week

Rhea-AI Summary

T-Mobile (NASDAQ: TMUS) is delivering a range of innovative, 5G-powered fan experiences during MLB All-Star Week in Arlington, Texas. Key features include seamless stadium entry using facial authentication, enhanced accessibility for visually impaired fans via 5G-connected devices, and the return of the automated ball-strike (ABS) challenge system at the All-Star Futures Game. T-Mobile’s 5G network will also power advanced broadcasting for the T-Mobile 5G Batting Practice show, offering immersive, real-time viewing angles. Local Dallas-Fort Worth fans can enjoy exclusive perks such as Club Magenta, in-store experiences, and T-Mobile Tuesdays sweepstakes. Additionally, permanent 5G upgrades have been made to the area to enhance wireless speeds during All-Star Week and beyond.

Positive

• T-Mobile's 5G network provides seamless stadium entry using facial authentication.
• Enhanced accessibility for visually impaired fans during the All-Star Game via 5G-connected devices.
• Return of the 5G-powered automated ball-strike (ABS) challenge system at the All-Star Futures Game.
• Advanced broadcasting for the T-Mobile 5G Batting Practice show using high-speed cameras and 5G transmission.
• Exclusive perks for local fans such as Club Magenta and in-store experiences.
• Permanent 5G upgrades in the Arlington area for enhanced wireless speeds.

Negative

• None.

The Un-carrier is innovating during baseball’s biggest week with 5G firsts — including seamless stadium entry and connecting fans that are visually impaired to the action

Automated ball-strike challenge system powered by T-Mobile’s 5G Advanced Network Solutions returns to All-Star Futures Game for second year

Plus, more fun and exclusive customer perks for local fans around the Dallas-Fort Worth area, including Club Magenta, in-store fan experiences and more

BELLEVUE, Wash.--(BUSINESS WIRE)-- T-Mobile (NASDAQ: TMUS) is stepping up to the plate and going big for MLB All-Star Week in Arlington, Texas, with a stacked lineup of innovative experiences backed by its industry-leading 5G network for fans at the ballpark and those tuning in at home. Here’s more on some of the Un-carrier 5G-powered experiences fans can see during All-Star Week:

The Un-carrier is innovating during baseball’s biggest week with 5G firsts — including seamless stadium entry and connecting fans that are visually impaired to the action. Automated ball-strike challenge system powered by T-Mobile’s 5G Advanced Network Solutions returns to All-Star Futures Game for second year. Plus, more fun and exclusive customer perks for local fans around the Dallas-Fort Worth area, including Club Magenta, in-store fan experiences and more. (Graphic: Business Wire)

• Go-Ahead Entry. For the first time at All-Star Week, MLB’s free-flow entry experience will be available at select gates around the stadium. Go-Ahead Entry lets fans use facial authentication technology to enter the park and will use T-Mobile’s 5G network to quickly transmit data and confirm ticketing info — making it easier to get into the game than ever before.
• Increased Accessibility. T-Mobile is partnering with MLB and OneCourt to give fans that are visually impaired the ability to experience baseball like never before with 5G-connected devices during the All-Star Game presented by Mastercard.
• 5G Automated Balls and Strikes. For the second year in a row, MLB will test the automated ball-strike (ABS) challenge system leveraging a 5G private mobile network from T-Mobile’s 5G Advanced Network Solutions (ANS) during the All-Star Futures Game featuring top Minor League prospects.
• T-Mobile 5G Batting Practice. Fans can tune into the T-Mobile 5G BP show to see new, immersive angles of players as they warm up for the T-Mobile Home Run Derby.

"At T-Mobile, we never stop helping our partners find new ways to innovate. This year we’re going even further, with our partners at Major League Baseball, to improve the fan and game experiences as well as the on-site operations during All-Star Week," said Mike Katz, President of Marketing, Strategy and Products, T-Mobile. “Through our partnership with MLB, we’re going beyond what we did last year with 5G-powered automated balls and strikes and our T-Mobile 5G BP show. We’re adding new innovations to transform in-person fan experiences, like Go-Ahead Entry for quick stadium access and OneCourt for greater live-game accessibility — and it’s all made possible by the power of our leading 5G network.”

Go-Ahead Entry

Getting into the ballpark has never been easier thanks to MLB Go-Ahead Entry powered by T-Mobile's 5G network. T-Mobile utilizes optimized 5G network slicing to connect proprietary facial authentication technology in real-time, which results in quicker, hands-free entry into the ballpark. Fans attending events at Globe Life Field during All-Star Week can voluntarily opt-in to the program by snapping a selfie in the MLB Ballpark app and using seamless entry at select gates around the stadium. Go-Ahead Entry uses a camera that identifies any opted-in fan as a registered member as they walk in, automatically validating their tickets. Fans do not need to stop, present a ticket or take out their phone — they simply continue walking without breaking stride. And for event organizers, 5G connectivity provides an efficient way to make the entry process even more flexible to use in different locations and deliver shorter wait times for fans.

Enhancing the Game Experience with OneCourt

Working closely with T-Mobile and MLB, OneCourt is giving fans that are visually impaired the opportunity to experience the game with their hands using 5G-connected devices. Leveraging Hawk-Eye sensors and multiple cameras throughout the stadium, MLB captures and transfers its player and ball tracking data to OneCourt, which translates the data into a haptic language — all using T-Mobile’s 5G network to transmit the data in real time so fans that are visually impaired can feel vibrations that mirror the game as it’s happening. This is the first time OneCourt’s devices will be available to fans at the All-Star Game and will be powered by T-Mobile’s 5G network.

5G-Powered Automated Balls and Strikes

The ABS challenge system will return to the All-Star Futures Game after a successful debut last year. A 5G private network from T-Mobile Advanced Network Solutions helps share pitch data directly to the ABS system via 5G-connected devices — ensuring quick and secure pitch location verification. A private 5G network provides an ultra-reliable and low-latency connection, enabling real-time communication to and from the ABS system as calls are challenged, pitches are analyzed and decisions are relayed to players and fans.

The Futures Game airs live on MLB Network and will be simulcast on MLB.TV and MLB.com on July 13 at 1:00 p.m. PT / 4:00 p.m. ET.

T-Mobile 5G BP

In its fourth year, with nearly 1 million viewers tuning in annually, the fan-favorite T-Mobile 5G BP is returning to the T-Mobile Home Run Derby with more 5G. New this year, three high-speed cameras positioned to the left and right of home plate as well as on top of the batting cage will broadcast the action live at up to 4,500 frames per second. T-Mobile’s 5G network will be used to transmit large packets of data from the broadcast compound to the production studio in New York to unlock remote production of the stream. This means fans will be able to see the moment the bat meets the ball — even the ball’s squish — with incredible clarity. Fans will also get unmatched, expansive views of the field with a high definition 5G drone camera, field level perspective with 5G POV cameras and even looks around the stadium with a 5G fan cam.

Tune in live at 3:30 p.m. PT / 6:30 p.m. ET on Monday, July 15 on MLB.com, and MLB’s social channels on YouTube, Facebook, Instagram and X. Then, check out the T-Mobile Home Run Derby on ESPN at 5 p.m. PT / 8 p.m. ET.

More For Fans Around Dallas-Fort Worth

Locals and visitors (and obvi T-Mobile customers) in the area can score big with free, action-packed festivities all week long:

• T-Mobile Club Magenta in Texas Live! (1650 E Randol Mill Rd. #110): VIP vibes are on-deck at Club Magenta, where T-Mobile customers can get access to custom giveaways, free drinks and more thanks to Magenta Status. Fans can also enjoy player appearances, a live DJ and free T-Mobile Home Run Derby themed cowboy hats, while supplies last. Club Magenta is open July 15-16 from 11 a.m. to 12 a.m. CT.
• In-store Fan Fair at T-Mobile’s Experience Store in Plano (5800 Legacy Dr.): Customize a free 18-inch baseball bat, see the World Series Trophy and meet MLB players during surprise appearances on July 14 from 12 p.m. to 6 p.m. CT and July 15-16 from 10 a.m. to 8 p.m. CT.
• T-Mobile Derby Swing Cage at the Capital One All-Star Village: Fans can swing for the fences at the T-Mobile Derby Swing Cage, where 180-degree cameras will capture a GIF of their swing that fans can share on social. Fans can also walk away with a free T-Mobile Home Run Derby mini bat just for visiting, while supplies last. At the T-Mobile Truck, fans can snag free prizes and power up devices at complimentary charging stations. A free sweet treat will also be available to T-Mobile customers thanks to Magenta Status. All-Star Village is open from July 13-16.
• VIP Treatment at the T-Mobile Home Run Derby: T-Mobile customers attending the Home Run Derby can use their Magenta Status to access the T-Mobile dedicated Fast-Lane entrance AND receive a $20 concession voucher to enjoy their first beverage/food item on Us. Just for being with the Un-carrier. That’s what Magenta Status feels like.
• T-Mobile Tuesdays Sweepstakes: Grab a free magenta cowboy hat at participating T-Mobile stores in the Dallas-Fort Worth area starting July 9, while supplies last. Plus, baseball fans across the country can enter for a chance to win a trip for two to Game 1 of the 2024 World Series presented by Capital One or a $100 MLBShop.com e-Gift card via T-Mobile Tuesdays July 9-16.

To ensure fans have enhanced wireless speeds during All-Star Week in Arlington and beyond, T-Mobile made permanent 5G upgrades to the area, giving Un-carrier customers access to Ultra-Capacity 5G throughout the ballpark, on top of faster speeds across Arlington.

Starting on July 12, visit www.t-mobile.com/MLB to learn more about T-Mobile at MLB All-Star Week.

Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news.

See 5G device, coverage, & access details at T-Mobile.com. T-Mobile Tuesdays Sweepstakes: NO PURCHASE NECESSARY. Open to residents of the fifty United States, PR, USVI and DC. 18+. 7/9/24 5:00 AM ET – 7/16/24 4:59 AM ET. To see how to enter and full rules go to amoe.t-mobiletuesdays.com/page/rules. Void where prohibited.

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20240709539577/en/

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FAQ

What new fan experiences is T-Mobile offering at MLB All-Star Week?

T-Mobile is offering seamless stadium entry with facial authentication, enhanced accessibility for visually impaired fans, and advanced 5G-powered broadcasting for the T-Mobile 5G Batting Practice show.

When will the automated ball-strike (ABS) challenge system be used?

The ABS challenge system will be used during the All-Star Futures Game, broadcast live on July 13.

What are the perks for T-Mobile customers during MLB All-Star Week?

T-Mobile customers can enjoy exclusive perks like VIP access to Club Magenta, in-store fan experiences, and T-Mobile Tuesdays sweepstakes.

How is T-Mobile enhancing accessibility for visually impaired fans?

T-Mobile is partnering with MLB and OneCourt to provide 5G-connected devices that translate live game data into haptic feedback for visually impaired fans.

What technology is T-Mobile using for seamless stadium entry?

T-Mobile is using facial authentication technology powered by its 5G network for seamless stadium entry.